Falcon's Invoice Discounting: Your Path to Prosperity
Social Media for Companies
1. Corporate Social Media GWNG Meeting, 12. März 2010 Dr. Peter Hogenkamp, Blogwerk AG, Zürich
2. Wheneverpeopleaskme: «Aren‘t Blogs, Twitter, Facebookout»? …my answer has beensince2007: «More and more people are going to publish more and more content on the internet. Thetechnical tool they use isnotthemainissue.» Hooray! Right foronce:
50. Thefutureisalreadyhere – it's just unevenlydistributed. The sender-receivermodelist outdated. Many customers(or: citizens) take overcommunications. People trust their friends more than they trust advertisting (media, parties etc.).
52. We are facing another online revolution: Almost everyone will be online almost all the time. Almost everyone will connect to his friends online. (There are always a few eremites – they are not relevant.)
58. If you think this is all nonsense… Do you remember the following statements? 1996:But I don‘t need a mobile phone, I make calls at home! 1998:But I don‘t need Internet at home (I can alwaysprintout a fewpagesat the office)! 2001:I don‘t chat, I have a boyfriend! 2008:I definitely need no Facebook! 2009: I don‘t need Internet on my mobile phone!
61. Communication in both directions Website -> Twitter :News articlestweetedautomatically Twitter -> Website:News articles can be linked to via permalinks Website ->iPhone:Contentdisplayswell on mobile device. iPhone -> Website:Commenting, forwarding, sharing on the go.
65. What does a company do with it? Marketing Sales Support Customer retention Everything? For a corporation like Swisscom with quite some «fans» it is MUCH easier than for others. Don‘t hesitate to start small in your field. But do start soon!
66. What do I as an employee do with this? Nobody should shift all communication to Social Media. Experiment now with a manageable budget. You are still an early mover, but not for much longer. Actually, you don‘t need an agency (if you have time to practice on your own). Buy an iPhone or an Android mobile phone (HTC, Motorola, Google) and use some «social» apps. Don‘t lock up content on your Website, but push it into Social Media.