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Intro to Marketing
Promote   Monetize

2
Promote

3
Branding
    Select imagery and words that best represent the essence of your show.
    Convey your brand consistently in banners, logos, your show thumbnail
    and even in the way you interact with guests and callers.




4
Social Media
    Use social media sites like Facebook and Twitter to spread the word.




5
SEO (Search Engine Optimization)
    Optimize your show descriptions to be easily found in search engines.




                                                     Tools for keyword
                                                     suggestions:
                                                     •   Wordtracker
                                                     •   Google AdWords
                                                     •   Keyword Discovery
                                                     •   SelfSEO




6
The BlogTalkRadio Player
    Post the player to your website, blog or social media walls.




7
Email
    Start an email newsletter to current and potential listeners.




8
Contests & Giveaways
    Organize a special promotion to drive more listeners to your show.




9
Word of Mouth
     Tell people about your show!




10
Online Communities
     Participate on forum, groups, message boards that relate to your show
     topic.




11
Blogging
     Write about topics that are complementary to your show.




12
BlogTalkRadio Community
     Learn from other BTR hosts and see if they’d like to appear on your
     show or have you on their’s.




13
Monetize

14
Affiliate Program
     Place a BlogTalkRadio banner or text link on your website, blog or email
     and every time you ‘refer a friend’ as a Premium host, you’ll get paid.


         BlogTalkRadio Banner                  Commission Tiers

                                        Package Sign-Up     You Get Paid

                                            Premium               $25

                                          Premium Plus            $75

                                              Pro               $175




15
Revenue Sharing Program
     Join the program and earn money from the advertisements (video, audio,
     banner) displayed to your listeners.



                                                            Earn 35% of
                                                             advertising
                                                            revenue for
                                                            impressions
                                                            displayed to
                                                                 your
                                                           BlogTalkRadio
                                                              listeners.




16
Advertisers & Sponsors
     Generate revenue by negotiating deals with advertisers and sponsors.


                                 Audio and
                                 Display Ads




                                  Revenue
                    Giveaways                  Advertorials
                                     $




                                   Product
                                   Reviews




17
THANK YOU
The easiest way for individuals and businesses to
      create and share interactive audio on the web.




19

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Marketing 101 on BlogTalkRadio

  • 2. Promote Monetize 2
  • 4. Branding Select imagery and words that best represent the essence of your show. Convey your brand consistently in banners, logos, your show thumbnail and even in the way you interact with guests and callers. 4
  • 5. Social Media Use social media sites like Facebook and Twitter to spread the word. 5
  • 6. SEO (Search Engine Optimization) Optimize your show descriptions to be easily found in search engines. Tools for keyword suggestions: • Wordtracker • Google AdWords • Keyword Discovery • SelfSEO 6
  • 7. The BlogTalkRadio Player Post the player to your website, blog or social media walls. 7
  • 8. Email Start an email newsletter to current and potential listeners. 8
  • 9. Contests & Giveaways Organize a special promotion to drive more listeners to your show. 9
  • 10. Word of Mouth Tell people about your show! 10
  • 11. Online Communities Participate on forum, groups, message boards that relate to your show topic. 11
  • 12. Blogging Write about topics that are complementary to your show. 12
  • 13. BlogTalkRadio Community Learn from other BTR hosts and see if they’d like to appear on your show or have you on their’s. 13
  • 15. Affiliate Program Place a BlogTalkRadio banner or text link on your website, blog or email and every time you ‘refer a friend’ as a Premium host, you’ll get paid. BlogTalkRadio Banner Commission Tiers Package Sign-Up You Get Paid Premium $25 Premium Plus $75 Pro $175 15
  • 16. Revenue Sharing Program Join the program and earn money from the advertisements (video, audio, banner) displayed to your listeners. Earn 35% of advertising revenue for impressions displayed to your BlogTalkRadio listeners. 16
  • 17. Advertisers & Sponsors Generate revenue by negotiating deals with advertisers and sponsors. Audio and Display Ads Revenue Giveaways Advertorials $ Product Reviews 17
  • 19. The easiest way for individuals and businesses to create and share interactive audio on the web. 19