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Social Media Use in the 500
  fastest growing private
   companies in the U.S.
In 2007 The University of Massachusetts Dartmouth
Center for Marketing Research presented a survey
about social networking was proposed to the Inc. 500.
The same survey was just given to the companies and
here are the results
60%                                   50.0%
                                                            49%
                         57%

45%                                   37.5%
           42%

30%                                   25.0%      27%



15%                                   12.5%


0%                                      0%
      Social Networking Familiarity           Social Network Usage
                               2007       2008


While the growth in familiarity with social
networks only grew from 42% to 57% the usage
shot up from 27% to 49%
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500
Rss Applied Social Media Usage by Inc. 500

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Rss Applied Social Media Usage by Inc. 500

  • 1. Social Media Use in the 500 fastest growing private companies in the U.S.
  • 2. In 2007 The University of Massachusetts Dartmouth Center for Marketing Research presented a survey about social networking was proposed to the Inc. 500. The same survey was just given to the companies and here are the results
  • 3. 60% 50.0% 49% 57% 45% 37.5% 42% 30% 25.0% 27% 15% 12.5% 0% 0% Social Networking Familiarity Social Network Usage 2007 2008 While the growth in familiarity with social networks only grew from 42% to 57% the usage shot up from 27% to 49%