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                       Filling the Funnel
                       Turning Strangers into Friends and Friends into Customers
                       Rob Swick


                       Newfoundland & Labrador   St. John’s
The Selling Funnel

     Awareness



     Involvement


     Confirmation


      Engagement




     Champion

                     Filling the Funnel
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Filling the Funnel
Filling the Funnel
Some Social Media Ideas
1. Use contests to generate buzz
2. Photos and videos are very sharable
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Really interesting content spreads on its own
6. Real-time information gets response
7. Ask for feedback to create involvement
8. Give specials or prizes for sharing



                                        Filling the Funnel
Workshop
1. Choose a channel (Facebook, Twitter, YouTube)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea




                                      Filling the Funnel
ga
gi
/
p:/
htt




 Next Up
 Closing the Sale


                    Filling the Funnel

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Filling the Funnel - Newfoundland & Labrador

  • 1. http://lh6.ggpht.com Filling the Funnel Turning Strangers into Friends and Friends into Customers Rob Swick Newfoundland & Labrador St. John’s
  • 2. The Selling Funnel Awareness Involvement Confirmation Engagement Champion Filling the Funnel
  • 3. Lead Generation How the funnel works SEO Email Social Media Conversion Makeovers Filling the Funnel Source: Mike Robinson
  • 6. Some Social Media Ideas 1. Use contests to generate buzz 2. Photos and videos are very sharable 3. Social media content is search friendly 4. Interconnections mean news travels fast 5. Really interesting content spreads on its own 6. Real-time information gets response 7. Ask for feedback to create involvement 8. Give specials or prizes for sharing Filling the Funnel
  • 7. Workshop 1. Choose a channel (Facebook, Twitter, YouTube) 2. Decide who will manage 3. Justify your choices 4. Generate ideas for connecting 5. One BIG idea Filling the Funnel
  • 8. ga gi / p:/ htt Next Up Closing the Sale Filling the Funnel