Crossmedia strategy for print, radio and web

1. Web 2.0 meets Digital Journalism
Kevin Lancashire
news.ch
26. August 2009
Kevin Lancashire, lancashire@news.ch,
August 2009

2. Inhalt
A) Impact auf Medienlandschaft
 Web 2.0
 Digital Journalism
B) Show cases
 Print - «.ch»
 Radio – DRS VIRUS
 Digital – news.ch
Kevin Lancashire, lancashire@news.ch,
August 2009

3. Web 2.0
Kevin Lancashire, lancashire@news.ch,
August 2009

4. Web 2.0
1. UGC: Mitmach-Web
e.g. www.ireport.com
2. Personalisiertes Web
www.mygetgo.com (Hyper Local News)
www.netvibes.com, www.igoogle.com
3. Medienkonvergenz/Crossmedia
TV – Radio - Web (Vodcasts, Podcasts)
e.g. «Die 12 nervigsten Facebookers» - CNN
4. Virales Marketing
www.mach-es-machbar.de
5. Social Media
 Home of Digital Natives
skyrock.com/netlog.de/facebook.tv
Kevin Lancashire, lancashire@news.ch,
August 2009

5. «Die 12 nervigsten Facebookers»
Kevin Lancashire, lancashire@news.ch,
August 2009

6. «Die 12 nervigsten Facebookers»
Kevin Lancashire, lancashire@news.ch,
August 2009

7. Digital Journalism
1. Journalist = Medienfilter
2. Bidirektionale Kommunikation
(e.g. «Du bist Radio»)
3. Jump-in FX (e.g. Mitmach-Web)
2010:
• Collaborative Broadcasting: e.g. Google Wave
Kevin Lancashire, lancashire@news.ch,
August 2009

8. Nutzung von Web 2.0-Diensten auf
News-Websites
• 58% User Generated Fotos
• 18% User Generated Videos
• 15% User Generated Artikel
• 75% Kommentare
• 76% Ranking der Storys
• 92% Erlauben Lesern Storys mit digg und Social
Bookmarking-Diensten zu taggen. (2006: 7%)
• 10% Einsatz von Social Networks
[(C)Bivings Group]
Kevin Lancashire, lancashire@news.ch,
August 2009

9. The Pyramid of Engagement
Kevin Lancashire, lancashire@news.ch,
August 2009

10. The Pyramid of Engagement
Kevin Lancashire, lancashire@news.ch,
August 2009

11. Radio meets TV meets Web
Kevin Lancashire, lancashire@news.ch,
August 2009

12. 1. Crossmedia: Print - Web
Kevin Lancashire, lancashire@news.ch,
August 2009

13. Crossmedia: Print - Web
• Ricos Fitness Blog
Kevin Lancashire, lancashire@news.ch,
August 2009

14. Crossmedia: Radio - Web
Kevin Lancashire, lancashire@news.ch,
August 2009

15. Crossmedia: Radio - Web
• Web 2 Radio:
e.g. Shoutbox
www.virus.ch
• Medienkonvergenz:
e.g. Stress moderiert bei VIRUS
www.youtube.com/watch?v=yuKw_iX3fow
• Hitparaden-Moderator Nik Thomi
Real or Fake?
http://www.mach-es-machbar.de/
• Musicovery
«Du bist ein Radio-DJ»
Kevin Lancashire, lancashire@news.ch,
August 2009

16. Crossmedia: Radio - Web
Kevin Lancashire, lancashire@news.ch,
August 2009

17. News.ch
1.
2. Lean Forward Leser
3. Social Media (e.g. www.twitterfall.com) als
News-Quelle
4. Redaktionelles Marketing
Kevin Lancashire, lancashire@news.ch,
August 2009

18. Weekly Podcast: news.ch
Kevin Lancashire, lancashire@news.ch,
August 2009