Learn from Blinds.com (and Online Marketing Director Stephanie Pertuit) as we share a case study on growing email lists through cross-channel engagement. (warning: this presentation is pirate themed, in honor of International Talk Like a Pirate Day 2013) Key points online marketing points: > See the Potential: New customers are at every port! > Find the Right Crew: Make sure key individuals on team are engaged and available. > Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST! > Actively Engage: Must interact constantly, have a map in place before any plans enacted.