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Web 2.0 NY: How to Score in a Social World

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OpenMatters
OpenMatters

Socia media is an undeniable presence in our every day lives, but businesses are still struggling to figure it out. This presentation gives a mini overview of ME versus WE; why and how businesses can benefit from social interactions.

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Making
the
Move:
ME
to
WE
 How
to
SCORE
in
a
Social
World
 An
Introduction
to
Better
Business
Practices
 By
Barry
Libert
&
Alexa
Scordato

Meet
Joe.

A.K.A.

Mr.
ME

Joe
manages

Company
ME

He
cares
about

and

Joe
spends
time
talking
to
these
guys

and
reads

He
tells
these
guys
what
to
do

…and
pays
little
attention
to
what

 these
people
are
saying.

He
is
good
at

But
is
bad
at

Pretty
soon,
Joe
is
going
to
look
like
this

WHY?

Company
ME’s
stock
looks

 like
this

And
their
customers

Feel
like
this

Meet
Jane

A.K.A.






Ms.
WE

Jane
manages
Company
WE

She
cares
about


and

But
she
also
cares
about

She
spends
time

mentoring
and
helping
employees

And
uses
tools
like

Jane
reads

But
also
reads

Jane
is
great
at

and
is
excellent
at

Company
WE’s
stock
looks
like

Because
Jane
and

 Company
WE
listen
to

How
can
your
company
do
the
same?

Forget
ME.

SCORE
 like
WE.

Be
SOCIAL.

Create
a
forum.
 Build
community.

Be
CO‐CREATIVE.

Start
an
Idea
share.
 Encourage
innovation.

Be
OPEN


Start
a
company
blog.
 Join
a
social
network.

Be
REWARDING.

Sponsor
a
contest
 Give
back
to
your
community.

Be
EVALUATIVE.

Use
surveys,
comments

 and
ratings.
 Improve
your
product.

Experience

 the
benefits
of
WE…

Customers
that
are

 50%
more
loyal

And
willing
to
spend
54%
more

Save
87%
on
customer

 support
costs…

And
receive
2x
more

 positive
feedback.

WE
profit
more
than
ME.

WE
save
more
money
than
ME.

WE
innovate
more
than
ME.

WE
ARE
SMARTER
THAN
ME.

Me
 vs.
 We

What
kind
of
company
are
you?

A
We
Are
Smarter
Production
 www.wearesmarter.org

Thank
you!
 Photos:

 WSJ
(Slide
14,
40):
http://flickr.com/photos/cafemama/853536623/in/ photostream
 Other
photos:
http://www.istockphoto.com
 Statistics:
www.bazaarvoice.com/industryStats.html
 Inspiration:
http://www.slideshare.net/chereemoore/meet‐henry/
 QUESTIONS?
FEEDBACK?
 Email
Barry:

barry@mzinga.com

 Email
Alexa:
ascordato@mzinga.com
 Follow
us
on
Twitter:
 @blibert,
@alexa


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