How to keep the content flowing without giving up your day job.
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Content marketing is a great way for professionals to demonstrate expertise, show their personality, and provide more content to attract search traffic. The problem is writing is hard! Writing is especially hard if you aren't a trained writer, and you already have a full time job. In this presentation I show some techniques that I have learned for making writing easier, and for making it possible to get your ideas on the screen without spending hours each day doing it.
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How to keep the content flowing without giving up your day job.
- 1. How to Keep the Content Flowing Without giving up your day job.
- 2. Who is this guy? • Not$a$Writer • Born$an$Engineer • Now$a$Business$Growth$ Advisor www.EnMast.com$ www.AnchorAdvisors.com @blfarris
- 3. What I do Provide content Help small so that even creative smaller firms can professional help themselves firms to grow! to grow!
- 4. My Writing Problem This doesn’t work for me
- 5. My Writing Solution • Give$up. • Write$crap. • Lower$the$bar.$No$lower$still.$I’m$ talking$really,$really$low.
- 6. My Writing Hero Yuvi%Zalkow • Creator$of$“I’m$a$ Failed$Writer”$video$ series. • Also$Check$out$ “Writing$a$Novel$ when$you$are$too$ busy”
- 7. Don’t Write a Blog Post Just write in$little$bits
- 8. Don’t Write a Blog Post Just write everywhere
- 9. Don’t Write a Blog Post Just write a$LOT!
- 10. Don’t Write a Blog Post Just write badly
- 11. Don’t Write a Blog Post Just Write
- 12. A Fishing Story
- 13. Pull it Together • Paste$your$ scribbles$together • Find$a$theme. • Use$a$blog$post$ template
- 14. Hire a Professional to Finish it. • 50% of my effort was spent on the last 20% of the process. • My job is the crappy first draft • Bridget’s job is to make it Bridget Ingebrigtsen: something others want to Writer Par Excellence read!
- 15. Now Things Get a Little Nerdy! ...and I mean Apple nerdy.
- 16. Work in Plain Text
- 17. An Embarrassment of Riches brettterpstra.com/ios-text-editors/
- 19. Talk it Out
- 20. Outline Longer Stories Rousseau Appropriate time frames. Don't get inside your subordinate's time frame All hands meetings Round-up post of what others are saying Team/Staffmeetings Meetings Benefits of good leadership/Managers Stories of ppl with good management practices One-to-one meetings and the results they are getting Is open to receiving the same & gets it Gives honest & immediate feedback Overview of Leading Bloggers talking about this What's your best Management/Leadership tip Celebrates Seagull Creates scoreboard/progress updates Sets clear direction, goals Abdicate Be a better Mgr/Leader 4 Things that bad managers do Creates plans/steps to get there Micromanage Why vision beats instructions Save the day Clear & compelling The symbolic or "ceremonial" role of the Leader The "5th Qtr" quote The Vision Thing Frequently repeated Connect smart people with interesting problems, give them the resources they need, then get out of the way Never changes "Why would I fire you, I just spent a ton of Don't punish failure money educating you" Facilitates risk taking "I don't know what do you think"?
- 21. Questions? Comments? Reactions www.EnMast.com$ www.AnchorAdvisors.com @blfarris 773P282P7677