Brad Farris of Anchor Advisors talks about Content Marketing

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Brad Farris of <a>Anchor Advisors</a> talks about how developing content for your website, email newsletter and social media sites can generate traffic, leads and business. Originally presented at the SBA Small Business Week Event in Chicago, IL June 30, 2011

Negócios Tecnologia

Using Content Marketing to Turn Cold Leads into Hard Cash

Introduction 2 Spent the last 10 years with Anchor Advisors helping Chicago area business owners to grow their business. Wrote an eBook about effective small business leadership On Twitter @blfarris

Converting Cold Leads… These people are: In my target market Have problems we can solve Need help and advice Are interested in the kind of solutions we provide It’s just not the right time… 4

How can I… Let them get to know us better Build our credibility Provide value Keep the relationship “fresh” Without a lot of cost, time, or investment? 5

Create an e-Newsletter Identify a Conversationor Topic that you’ve used frequently Write a Lousy First Draft Send it to a Writer Research Key Phrases Add it to Our Website Send it out! 6

Other Examples Interior Design Firm broadcasts their media mentions. (@MaryCookAssoc) Branding/Design firm posts completed jobs to their FB photo gallery. (@eWebSmart) Tax Consulting firm posts changes to laws & key cases. (@YCSTax) Web Design Firm uses Twitter to talk about industry trends, FB to talk to prospective employees! (@Orbiteers) 9

The Result Better search engine rankings and more traffic to your website People get to know more about you, your services and your results. When the time is right prospects call “ready-to-go” Get Referrals that are On Target 10

Find Out More Brad Farris 773.282.7677 www.AnchorAdvisors.com www.Twitter.com/blfarris www.LinkedIn.com/in/BradFarris www.YouTube.com/AnchorAdvisors www.FaceBook.com/AnchorAdvisors Find these Slides at www.slideshare.net/blfarris 11

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Brad Farris of Anchor Advisors talks about Content Marketing

1. Using Content Marketing to Turn Cold Leads into Hard Cash

2. Introduction 2 Spent the last 10 years with Anchor Advisors helping Chicago area business owners to grow their business. Wrote an eBook about effective small business leadership On Twitter @blfarris

3. The Problem 3

4. Converting Cold Leads… These people are: In my target market Have problems we can solve Need help and advice Are interested in the kind of solutions we provide It’s just not the right time… 4

5. How can I… Let them get to know us better Build our credibility Provide value Keep the relationship “fresh” Without a lot of cost, time, or investment? 5

6. Create an e-Newsletter Identify a Conversationor Topic that you’ve used frequently Write a Lousy First Draft Send it to a Writer Research Key Phrases Add it to Our Website Send it out! 6

7. Use Your Content to Make More Content 7

8. And Even More Content 8

9. Other Examples Interior Design Firm broadcasts their media mentions. (@MaryCookAssoc) Branding/Design firm posts completed jobs to their FB photo gallery. (@eWebSmart) Tax Consulting firm posts changes to laws & key cases. (@YCSTax) Web Design Firm uses Twitter to talk about industry trends, FB to talk to prospective employees! (@Orbiteers) 9

10. The Result Better search engine rankings and more traffic to your website People get to know more about you, your services and your results. When the time is right prospects call “ready-to-go” Get Referrals that are On Target 10

11. Find Out More Brad Farris 773.282.7677 www.AnchorAdvisors.com www.Twitter.com/blfarris www.LinkedIn.com/in/BradFarris www.YouTube.com/AnchorAdvisors www.FaceBook.com/AnchorAdvisors Find these Slides at www.slideshare.net/blfarris 11

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