20131028 Techniques of Addictive Games
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20131028 Techniques of Addictive Games
- 2. Techniques of addictive video games Mr.Mean Sriwilairit 53270336
- 3. Introduction • Games are fun • People need some fun • People are addicted to it
- 4. • Quit playing games looks easy • But for players, it’s NOT
- 5. • Behind hours of fun playing, there are financial, reputation, advertisement of the games’ firms • They try to develop games • And lure more customers • Anyhow..
- 7. Introduction • Games are fun • People need some fun • People are addict to it • Some games are really fun • But some are actually NOT..
- 8. Introduction • Some games are really fun • But some are actually not.. • But people still play them • They are addicted • Let’s see how they’re addicted
- 9. Content Preview Real game component that make the game fun Additional component to set the player in their products Games are NOT games
- 10. dve ger a n f ha clif se n ca io ties y ci w os it s ne i cur tion e unc lock entur f y un de adv nger tr iso cliffha ep d s ase rl wo tion c it ua s ties y ci w t iosi s ne cur tion unc loc k ent ur e f y un d e a dv nger tr iso cliffha ep ds ase rl wo tion c itua s Story & Exploration ties y ci w osit s ne i cur tion unc lock enture f y un de adv nger tr iso cliffha ep ds ase rl wo tion c ities a ty c w situ si ur io c fun try e
- 11. • Players like to know what will happen next
- 12. • Players follow the story and play in order to know it
- 13. • Players like to know what are there in different parts
- 14. • Players wonder of secrets and want to unveil them
- 15. • Players like to try new modes in the game
- 16. • And also everything the game has offered
- 17. f ec t rd er ewa st r in dw go res sco bal igh glo ition H ord m pet rec co tion e rfec ard tim k pe w rea est re n b st b od wi fa eg fam s ore l h s c loba Hig rd g tion i o pet ion rec com ct ime k perfe ard t w rea est re n b st b od wi fa eg fam Challenge & ig h H Achievement rec res l sco ba igh glo ition H or d m pe t rec co tion e fec rd tim k per wa rea est re n b st b od wi fa eg res l m fa sco a tim b
- 18. • Best old trick: Aim for highest score
- 19. • More trick: Aim for highest score locally or globally
- 20. • People cannot resist to have a challenge [explicit / implicit]
- 21. • Games provide achievement system to make players interest to complete them
- 22. • People repeat doing them to achieve their satisfaction
- 23. • People repeat doing them for self-betterment
- 24. er ie xp top us e stat ege est l qu xp eve cter L ask t ara e list nce ch ad eri e gr up d exp orl ve top us w pro e stat im leg rivi p es t l qu xp eve cter L ask t ara e list nce c h ad er ie gr up d exp orl ve top us w ro tat imp lege s rivi p Rank & Mission es t l qu xp eve cter L ask t ara e list nce c h ad er ie gr up d exp orl ve top us w ro tat imp lege s es t ivi pr l qu p eve L c ha up w
- 25. • Leveling technique is a basic gamer magnet
- 27. • People start to hit monsters, pressing buttons until level up or ranking up
- 28. • Games provide reward after players accomplish levels or tasks
- 29. • Players increase their levels to have stronger characters
- 30. • Players like to add improving characters to their real life task
- 31. • Missions, Sub-missions, Side missions, objectives, quests are keeping us worried about
- 33. There always something else that needs to be done… So, there’s always a reason to just keep playing
- 34. Skinner Box
- 35. Are some games intentionally designed to keep you compulsively playing even when you are not enjoying it?
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- 37. • Limited in everything
- 38. • Events in the game for a limited time
- 39. • People treat in-game collectibles as their valuable • Digital reward
- 40. • People press buttons repetitively to collect their coins
- 41. • Updating of games need subscription
- 42. • Some techniques are related to financial advantage • Arouse players to pay
- 43. Additional: • Effort and rewarding connection of games is clearer than in real life • Game is for mental escape • Game delivers more sense of accomplishment
- 44. “The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy.” Henry Jenkins
- 53. Summary • Games are okay • Depends on views whether it is danger or impact • Know their technique, then hook it up
- 54. Q&A
- 55. References http://www.gamesradar.com/top-7-tricks-that-makevideo-games-highly-addictive By Matt Cundy @gamesradar.com http://www.cracked.com/article_18461_5-creepy-waysvideo-games-are-trying-to-get-you-addicted.html By David Wong @cracked.com