A talk in Barcamp Singapore 4 on 21 Nov about how to use social networks for non-profit organizations and causes. The talk deals with how organizations can leverage on existing social networks like Oxfam on Facebook or build their own for fundraising, Kiva.org.

1. Building Online Communities for
NPOs & VWOs
Bernard Leong
Partner, Thymos Capital
& Co-Founder, SGEntrepreneurs.com
http://www.bernardleong.com
Saturday, November 21, 2009

2. Outline
• Online Communities in a nutshell
• Social Networks & Non-Profit
Organizations/Voluntary Welfare
Organizations
• Leveraging on Existing Social
Networks: Oxfam & Facebook
• Building your own SNS: Kiva.Org
• Discussion
Saturday, November 21, 2009

3. Strategic Objectives of NPOs & VWOs
• Delivers programs and
services for public benefit.
• Fundraising for a specific
objective.
• Create Public Awareness
• Disaster Relief
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4. Online Communities
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5. Interaction via Digital Communication Channels rather
than Face to Face
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7. Leveraging on Existing Large Social
Networks, e.g. Facebook
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8. User Specific Community Tools
User Profile
Activity Feed
Status Messaging
Groups, Pages, Causes
Invitation
Social Bookmarking
Connection Request
(Tag, Share, Like, Comment)
Contacts Importer
Remote Connect
Private Messaging
(FB/Google/Open ID Connect)
Wall/Testimonial
Third Party Applications
Notes
(Utilities and Games)
Photo & Video Uploading
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13. Kiva.Org Story
• Founded by Matt Flannery
& Jessica Jackley in 2004
during a visit in East Africa
• Peer to Peer Microlanding
Site grown to an online
community with social
networking features.
• Mission: Connect people
thru lending for the sake
of alleviating poverty
Saturday, November 21, 2009

14. Source: Kiva.org
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18. • Total value of Loans so far: US
$102M
• Number of Kiva Lenders: 595K
• 187 Countries, 257K Entrepreneurs
• Current Repayment Rate: 98.04%
• Average total amount per lender
(includes reloaned funds): $173.16
• Average number of loads per
lender: $4.97
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20. Issues to Consider
• Registering/Login on a SNS is a chore now. Use Open
ID/Google/Facebook Connect if you plan to build a
social network.
• Community Engagement must have a way to
transition into the offline space.
• Online Communities as the means for activism.
Saturday, November 21, 2009

21. One Last Thing: Any Local Examples?
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