"The Myth of the Perfect Methodology: Breaking and Recreating the Content Strategy Process" - Corey Vilhauer at Confab 2012 in Minneapolis, MN. (May 15, 2012)
16. “Content
strategy
is
suf8iciently
diverse
that
nearly
all
content
workers
must
specialize
to
some
extent,
and
our
methodologies
tend
to
re8lect
on
that
specialization.”
-‐Erin
Kissane
31. Content Strategy Deliverables*
What Are You Trying to Achieve?
Summary of company goals
What Do You Own?
Content inventory or audit
Content assessment (quality and quantity)
Whatʼs Missing?
Content gap analysis
Comparative content analysis
Competitive analysis
How Do You Present the Words?
User personas
User scenarios (think believable stories)
Editorial strategy
Core messaging strategy
Content templates
Sample content
Search Engine Optimization (SEO) strategy
Metadata strategy
Brand strategy
Style guide
CREATE A MASTER LIST
Glossary
Where Does It Go?
Copy deck
Content conversion/migration strategy
Content flow schematic
Channel strategy
35. “With
iteration,
instead
of
driving
an
idea
blindly
into
the
world,
hoping
to
get
lucky,
you
tip-‐toe,
feeling
as
you
go.
And
you
are
guided
by
the
feedback
you
get.
...
There
are
no
beginnings
or
endings
-‐
just
small
steps
forward.”
-‐Robin
Sloan
52. "We
have
to
be
okay
with
sharing
what
we
know.
Everyone
gets
credit
for
showing
their
work.
There’s
no
reason
to
protect
how
we
do
things.
Every
client
is
different;
every
project
presents
new
information
to
learn
from."
-‐Nicole
Jones