The document describes Buy Wine Now!'s apps for modernizing and connecting the wine industry. The apps allow importers/distributors and wineries to monetize tasting events and speed direct sales. The trade event app allows buyers to request orders from sponsors and view wines sorted by table. The consumer app allows monetizing wine tastings by allowing impulse purchases and payments through PayPal. Both apps track metrics like who wants what wines and ROI from events to help companies improve sales and marketing.

1. BUY WINE NOW!tm
http://www.buywinenow.net
Apps for Better Monetizing the Wine Industry

2. What is Buy Wine Now! ?
tm



Customized Apps that modernize and connect companies in
the wine industry directly to their customers
Apps that allow importers/distributors and wineries to
monetize tasting events
Available on iPhone, iPad and Android phones

3. The Buy Wine Now Customized Apps
tm

4. App Development for the Wine Industry
We build Apps tailored to specific
needs
 The results:

Increased sales
 More intimate relationships with consumers
and buyers
 Modernization of your sales and marketing
processes


5. App Development for the Wine Industry

Our Customized Apps can:
Speed direct sales
 Allow companies to be connected to
their clients 24/7 and develop new
clientele remotely
 Offer functionalities developed for
your specific needs


6. The Buy Wine Now Trade Event App
tm

7. How it Works

Trade buyers send requests for orders directly
to sponsoring organization, producers,
importers and distributors (according to type
of event).

All requests for orders or information sent by
attendees at an event can be monitored
remotely

8. How it Works


​Before the event all wines to be tasted will be
entered into the App, sorted by their table
number
A few weeks before each tasting the event
organizers’ and/or distributors’ staffs will be
trained how to use the app, how to explain it
to customers

9. How it Works

Buyer will download the app by:
 Receiving the link when they register online for the
tasting
 Going to a link on a website set up for the tasting,
 From the App Store,
 Scanning a QR code,
or
 Receiving an email on their Smartphone with a link
to download the app for the event

10. How it Works

Buyer will register in the app by providing
their name, company name, email
address business and phone number​

Registration data can be reused at future
tastings

11. How it Works

Wines at the event can be searched by
several criteria, including varietal,
country, region, ratings, etc.

Buyers can keep tasting notes that can
easily be imported into other tasting note
software

12. How it Works
​All wines will be selected from the
Wine-Is international database of
wines
 All tasting notes and winery
descriptions come directly from the
wineries


13. How it Works

If a wine is not in the Wine-Is database,
Wine-Is will create a new profile for it ​

14. Registration Process
Sponsor’s logo
inserted here

15. Registration Screenshot

16. Enter Event and Search

17. Search
Will insert
Sponsor logo
logo here

18. Display of Wines
Click here if interested in
this wine

19. Message to Distributor / Event Sponsor

20. Sending the Message

21. Tasting Notes

22. Metrics

“Today’s most successful companies are very
effective at using metrics to make game changing
decisions about their business. Corporate
Analytics provide real time decision making,
improved allocation of company resources, and a
reduction in operating costs.”
Wine Industry Technology Symposium, July 2013

23. Metrics and Reports

Who Wants What?​
By using our Buy Wine Now!tm App you can track who is interested in a
particular wine as it is being tasted at a tasting event. This increases the
likelihood they will remember the wine and order it from you. Create a report
with these metrics, including buyers’ favorite regions, varietals, etc.

Who Bought What?
By using our Buy Wine Now!tm App you will be able to track and determine
how many sales are actually made from a wine tasting by comparing actual
sales with leads generated by the app during the tasting. ​Create a report by
buyer’s personal business name and compare with actual sales from your
sales reports.

24. Metrics and Reports

Did Sales Rep Follow Up?
 using our Buy Wine Now!tm App U.S. distributors and importers will be
By
able to track and determine how many sales Sales Reps makes as a result of
the warm leads sent from a tasting. Create a report that shows what leads
were sent to which sales reps and make sure there were follow-ups.

What was the ROI from Tastings and Trade Shows?
By using our app wineries and brokers can use data from the Trade App to
measure sales resulting from tasting events and trade shows

Keep in Touch
Create a list of email addresses of both buyer and suppliers. Use the list for
regular informational email campaigns about new products and events.

25. The Buy Wine Now Consumer App
tm

26. Uses for the Consumer App

​Monetize Wine Tasting events for consumers

Allow immediate sales of wine as as they are
being tasted at dinners and private events

For retail wine shops - create 24/7 direct
relationships with current and new customers

27. How it Works
(Consumer Wine Events)

​The winery or a “Partner Retailer” will be the
supplier for each event

Partner Retailers will stock all wines offered at
the tasting

Before the event all wines to be tasted will be
entered into the App, sorted by their table

28. How it Works

Consumer will download the app by:
 Receiving the link when they register with the
seller
 Going to a link on a website set up for the app
 From the App Store,
 Scanning a QR code,
or
 Receiving an email on their Smartphone with a link
to download the app

29. How it Works
(Consumer Wine Events)

​Each consumer will be able to search by several criteria, including varietal,
country, region, ratings, etc.

As they taste, consumers will fill a shopping cart with all wines they want
to buy (“impulse buying”)

Payments will be submitted to Retailer through a PayPal interface that can
scan a consumer’s credit card, have the card info entered manually or use
the consumer’s PayPal account.

Wines can be delivered, picked up at the shop or be shipped to consumer’s
home by the retailer (depending on government restrictions and logistics
capabilities)

All orders can be monitored remotely

30. How it Works

If a wine is not in the Wine-Is database,
Wine-Is will create a new profile for it ​

31. Registration Process

32. Registration Screenshots

33. Registration Screenshots

34. Enter Event and Search

35. Search
Will insert
Sponsor logo
logo here

36. Display of Wines
Click here if interested in
this wine

37. Ordering
Tap
here to
order

38. Ordering

39. Ordering
Credit Card
Or
PayPal Account

40. Metrics and Reports

How Do Consumers Buy Wine?​
By using our Buy Wine Now!tm App you can track how
consumer prefer to buy wine (i.e. shop, online, winery).
Create a report with these metrics, including buyers’
favorite regions, varietals, etc.

How Often Do Consumers Drink Wine?​
By using our Buy Wine Now!tm App you can track how
often consumers prefer to buy wine (i.e. shop, online,
winery). Create a report with these metrics, including
buyers’ favorite regions, varietals, etc.

41. Metrics and Reports

What was the ROI from Tastings and Wine Dinners?
By using our app retailers and hotels/restaurants can use data from
the Trade App to measure sales resulting from tasting events and
trade shows

What Do They Like?​
By using our Buy Wine Now!tm App you can track consumers’
preferred wines. Create a report with these metrics, including
buyers’ favorite regions, varietals, etc.

Who Are they?​
By using our Buy Wine Now!tm you can create a list of email
addresses of loyal customers. Use the list for regular informational
email campaigns about new products and events.