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Northwestern marketing strategy
1.
2. Recruit for in-person focus groups
Significantly less expensive
Question your audience at a moment’s notice
Get genuine responses
More flexible and adaptable
the Reasons why
3. of Social Media
Social Media Petition impacts the outcome
of events.
Getting that One on One to win an
Election.
Promotional Technique to promote Brand
Visibility
5. Improved sales
more than half of marketers who have been using social media for at least 3 years
report it has helped them improve sales
Increased exposure
Nearly all marketers (95%+) who've been employing social media marketing for two years or
longer report it generates exposure for their businesses.
Grew business partnerships
more than half of marketers who've invested at least 1 year in social media marketing also
report that new partnerships were gained
Reduced marketing expenses
Nearly half of those who spend at least 6 hours per week or more on social media efforts saw
a benefit of reduced marketing expenses.
Increased traffic
78%+ of participants found that increased traffic occurred with as little as 6 hours per week
invested in social media marketing.
6. consumer research via social media
It Works
The
Customer
Make you visable to
customers and putsa human
behind the product
Creates relationships with
people who we would not
have reached otherwise
Role
It puts a face on the the
company
8. Effectiveness in Social Media
Social media enables you to :
• Share your expertise and
knowledge
• Tap into the wisdom of your
consumers
• Enables customers helping
customers
• Engages prospects through
customer evangelism
No Market Lingo
• Companies are tired of the
market lingo
Key Influencers
•Optimize your brand by
comunicating with
those who will promote
your product
Time is Money
•The more time you
invest the more money
you can make
9. PROCESS
Works Cited
MarketShare/ KellerFay Group. Quantifying the Role of Social Voice in
Marketing Effectiveness. 25 October 2012. 7pages. Accessed: 24
July 2013. http://marketshare.com/images/documents/white-
papers/marketshare_kellerfay_socialvoice-executivesummary.pdf
Stelzner, Michael. 2013 Social Media Marketing Industry Report (2013) 43
pages.
Http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry
Report2013.pdf
Lake, Laura. Social media gives marketers a voice and provides the
human interaction human crave in today's society. 2013. 1 page.
http://marketing.about.com/od/strategytutorials/a/socialmediamktg.ht
m
Wikipedia. Social media marketing. 2010. 1 page. Accessed: 21 July
2013. http://en.wikipedia.org/wiki/Social_media_marketing
Mkhmarketing. Consumer as Chief Marketing Officer. 2013.
http://mkhmarketing.wordpress.com/2013/02/11/consumer-as-chief-
marketing-officer/
Notas do Editor
Laura Lake from About.com states “We can use social media to provide an identity to who we are and the products or services that we offer. We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent. Social media makes us "real" to consumers. If you want people to follow you don't just talk about the latest product news, but share your personality with them. We can use social media to associate ourselves with our peers that may be serving the same target” (Lake13).
The benefits for Northwestern Technologies to Use Social Media Marketing is that it is more flexible and adaptable, gets genuine responses, you get to question your audience at a moment’s notice, significantly less expensive, and recruit for in-person focus groups. There is a significant Power in conjunction with Social Media as it relates to Information technology (IT) Companies. For example, Small businesses use Social Media Marketing as a promotional technique for brand visibility. Businesses can use promotions, exclusives, and deals as an incentive to gain clientele. These promotions, exclusives, and deals can be in the form of a free drink or trinket. Additionally, Social Media Marketing helped Barack Obama interface with users on Twitter and Facebook. Eventually, this form of marketing campaign helped him to reach viewers he would have never been able to reach. Additionally, he was able to provide the one on one attention to voters. Social Media has put Betty White on Saturday Night Live in 2010. For example, when Facebook users performed a virtual petition for Betty White to perform on Saturday Night Live it went viral. On July 8, 2010 Betty White performed on due to the mass virtual petition.
Social Media Markets gain in sales, exposure, brand visibility, and profits. Furthermore, they seen an increase in customer traffic.For example, more than half of marketers who have been using social media for at least 3 years report it has helped them improve sales. More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts. Conversely, 57% of all marketers taking this survey report social media has not helped them improve sales. This may be because they lack tools to track sales (Exam13)”. “With as little as 6 or more hours per week, the vast majority of marketers (92%+) indicated their social media efforts increased exposure for their businesses. Nearly all marketers (95%+) who've been employing social media marketing for two years or longer report it generates exposure for their businesses” (Exam13). The Social Media Examiner Report of 2013 quotes “Marketers who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 62%+ saw new partnerships. However, more than half of marketers who've invested at least 1 year in social media marketing also report that new partnerships were gained” (Exam13). More than half of those investing as little as 6 hours per week in social media were able to build new partnerships. Marketers selling to other businesses were more likely to achieve this benefit (58%) than those selling to consumers (51%).The Social Media Examiner Report of 2013 quotes “Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses” (Exam13). Additionally, The Social Media Examiner speculated that “At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1000 or more employees agreed” (Exam13). Furthermore, “A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing” (Exam13). Lastly, “Those who've been doing this for 2 years or more reported substantially better results (81%+ reported benefits) compared with those with less experience” (Exam13).
The Social Media Examiner Report of 2013 quotes “Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses” (Exam13). Additionally, The Social Media Examiner speculated that “At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1000 or more employees agreed” (Exam13).Furthermore, “A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing” (Exam13). Lastly, “Those who've been doing this for 2 years or more reported substantially better results (81%+ reported benefits) compared with those with less experience” (Exam13).
Social media gives marketers a voice and provides the human interaction human crave in today's society. “Analysis indicates that a significant percentage of marketing’s impact is delivered through Social Voice – in the cases examined this ranged between 10% and 54% – suggesting that Social Voice is a key element of the consumer decision journey” (Lake13). She also states, “Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales” (Lake13).
MKH Marketing states “Analysis indicates that a significant percentage of marketing’s impact is delivered through Social Voice – in the cases examined this ranged between 10% and 54% – suggesting that Social Voice is a key element of the consumer decision journey” EWOM13). They continue by stating “Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales” (EWOM13).
Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales. Companies are tired of marketing lingo. Social media allows companies to be able to speak plainly to other companies. At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
