Radically Improve Conversion Rates - eMSF 2009
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See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
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Radically Improve Conversion Rates - eMSF 2009
- 1. Kayden Kelly CEO & Managing Director
- 3. March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 15 Benefit Cost Increase Conversion Buy More Traffic X 1 time 1 time What’s the best plan of action? 1 time Forever Forever!!!!
- 5. March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 17 FREE Tools Analytics - Website Optimizer - 4Q Survey How do you increase conversion? Pyramid Credit: Future Now Fix what is broken first! Biggest Conversion Gains
- 10. 5 March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 20 1 – Measure & Analyze Website Optimization Strategy ** Repeat Indefinitely ** 2 – Get to Know Audience 5 – Setup & Run Tests 4 – Make & Track Changes 3 – Identify & Prioritize Issues
- 11. What People Do
- 13. Where are people abandoning in the process? Weakest Link in Checkout Funnel
- 14. Complete Arkangel Shakespeare Searches 119 Sales 0 Setup “Site Search” Tracking in Google Analytics Are they finding it and buying? What are your users looking for?
- 15. Segment your analytics data
- 16. Segment your analytics data
- 17. Segment your analytics data
- 18. Losing 2 of 3 users on Popular Pages Top Exits
- 19. Another Great, Cheap Tool!
- 20. Why People Do What They Do
- 21. 4Q Surveys (Free Tool)
- 24. Start Testing (It’s FREE!) minimum 2-4 Weeks ~100 conversions per combination Traffic Website you have this right?
- 25. A/B Testing A B VS. original new
- 26. A - Original A
- 27. A Variation 1 B
- 31. Email Opt-in & How Heard -11% Email Newsletter Opt-in -25% Not Just Layout…
- 34. Simple Changes Testimonials Images Readability User Pathways Call to Action Offer/Bonuses Navigation/Layout Tagline/USP Headline Intro Text Home
- 36. 2x Your overall site Conversion Rate!
- 38. Overnight! (actual results may vary and typically take 3 months to 1 year . If you have excessive pains please consult a professional)
- 39. Continuous Improvement is the key! Monthly Revenues up 70%+ over record sales
- 41. $286,650/month $3.4 million /year
- 42. How achievable is this really? Key Funnel Step & Top Landing Page 17 Destination Pages on site Before After Conversion Rate 3% 19% Increased Conversion 591%
- 52. Twitter @blastam Website Optimization Blog www.blastam.com/blog Website Optimization Platform www.motivitycms.com Thank you! Top 50 Tips for What to Test www.blastam.com/blog Email [email_address]
- 55. Download 50 Tips for What to Test
Notas do Editor
- Don’t Increase Ad Spend! Conversion Delivers! Maximized sales conversion is a competitive advantage Best bang for your buck Multiplier effect Higher conversion = higher profitability = higher marketing budget = more traffic = higher profitability
- Consider pricing
- Don’t Assume – Ask Your Actual Users
- Test with real people Watch what they do, where they go, how they get to where they’re going Identify points of frustration or hesitation Best Practices are starting point, they are not rules, you must Test! (ex. assurance messaging negligible) Enlist Friends Family Staff (not cursed by knowledge) Only 15-30 minutes Inexpensive Tools Watch and take notes Camtasia to record (capture more details)
- Blurry image vs clear image
- Squeeze More Sales Out of Your Existing Online Campaigns I Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without increasing their ad spend. Three internet retailing companies will discuss how they are increasing the ROI of their ad campaigns in these tight budgetary times.