SEO optimization for your content offsite and onsite.

1. GETTING UP TO
SPEED WITH SEO
#SMDAYSFL Twitter: @blancastella Instagram: @micaminar

2. IBM Watson - Cognitive Computing
http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html

4. Can An UNLINKED Brand
Mention Count As A link?
searchenginewatch.com/sew/opinion/2412546/why-i-shall-
no-longer-use-the-term-link-building

5. Google Knowledge Graph

7. In psychology and cognitive science, a schema
(plural schemata orschemas) describes an
organized pattern of thought or behavior that
organizes categories of information and the
relationships among them.

8. I

9. Rich Snippets

12. https://adwords.google.com/KeywordPlanner
SEO- Keyword Ideas
Free Tools

13. https://adwords.google.com/KeywordPlanner
Google Keyword Planner

15. Keyword Eye
http://www.keywordeye.com/basic/

18. Wordstream.com

19. Latent Semantic Indexing (LSI) -
Lsigraph.com

21. Click to add text

23. Titles & Meta Description
WordPress SEO by Yoast

25. SMO- Social Media Optimization
Social Metrics Pro Plugin

26. Google Business
Also Known As
Google Plus Local
Google.com/Business

28. 7 Pack For Google Plus Local

32. This is OFF SITE Views
Different from Website views

33. Verified Google Business Listing

36. Rinse & Repeat
• Yelp
• Foursquare
• Yellow Pages
• Super Pages
• Yahoo Local
• Angies List
• And many more....

37. Don't Snooze on
The N.A.P.
• Name
• Address
• Phone Number

38. Google
Analytics
(Website
Google
Webmaster
Tools
Google
Insights
Analyze Traffic Results

39. Google Webmaster Tools

40. Video Optimization
• YouTube Is owned by Google
• Second Largest Search Engine
• Bounce rate decreases when
embedded on website
• Video views

41. http://skinandhairdoc.co
m/hair-
conditions/folliculitis-
treatment/2791/

45. You Tube Video Manager
• Tags
• YouTube Suggested Tags
• Location
• Custom Thumbnail
• Link to Website
• Keyword in Title & description

50. Blanca Stella Mejia
blanca@blancastella.com
305.710.1311
Twitter: @blancastella