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Steps to building successful online community
1. (c) 2010 Webjam Ltd - Confidential The path to building successful communities Blaise Grimes-Viort @blaisegv Head of Social Media & Engagement Services, Webjam
5. So how do I do it? I’m starting to crack by Nina Matthews Photography
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21. (c) 2010 Webjam Ltd - Confidential Thank you for listening. Blaise Grimes-Viort Head of Social Media & Engagement Services, Webjam Twitter: @blaisegv [email_address] http://www.webjam.com http://blaisegv.com
Editor's Notes
Work at Webjam community building and managing social intranets for their clients
start by defining what the purpose of your planned community is, who prospective participants would be, what differentiates you from others etc, Set goals / ROI (see community building questions doc)
having identified potential participants, find them and invite them to join, asking them what they expect from your (impress it is their) community, present the different ways they could participate, or what you would like from them
planning a community based on a required platform is not wise, start by deciding what your community narrative will be, then identify the right platform to deliver it. Keep things simple at first, then build up based on requirements.
A bit like raising a child, make sure you involve yourself heavily in the early days. Come up with topics for conversation, introduce people, set the tone and behaviour you would like others to follow
see offline article
promote them, their achievements, and their activity within your community
don't be afraid to allow your community members to create subgroups. This keeps things focussed for them and creates room for new members to establish themselves into the core community
when people are passionate, they often want to play a larger role in their community. Nurture this feeling by setting up a volunteering system for some aspects of moderation, product testing, event organisation, hosting etc
ensure ads don't interrupt user experience, consider how the community is saving you money rather than worrying too much about it creating some, concentrate on leverage it in other ways than purely promotional, plenty of other ways to generate secondary income streams
Involve, highlight people
Elevated people to “special” community
across forums and blogs - video, images, brainstorming groupswe ran workshops, webinars, listened and refined
we can see just how much of an impact in maintaining activity the CM has, and have to consider, in light of what we’ve discussed so far, what else was lost - feedback, opportunities
