Let's Climb to Basecamp | Bronto Summit 2014

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"Let's Climb to Basecamp" shares a case study on how Live Out There grew its email database leading up to the busy holiday season towards Black Friday, Cyber Monday and Boxing Day. Presentation was given at Bronto Summit 2014 hosted by Bronto Software in Durham, North Carolina. Presenter: Blair de Jong, Ecommerce Director, Live Out There (Twitter @blairdejong)

Negócios

Let’s Climb to Basecamp Blair de Jong
Director, Ecommerce

The Situation
Boxing Day for Canadians is like
Black Friday for Americans
Credit: Hugh Beebower
YOU

Actions Taken
 Test ‘n Learn – Black Friday & Cyber Monday
Shopping Spree Contests
Teaser Online Flyer
Release Sale Early

2.5x
2012 to 2013
The Results
14%
annual revenue
37%
email contribution
12,000
contest entries

Take Action
Generate buzz as early as possible
Use contests for lead generation
Tease product or content ahead of time
Plan, plan, plan THEN execute
Credit: www.mumbaihikers.org

Let's Climb to Basecamp | Bronto Summit 2014

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