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New TLDs from a Registrar Perspective
1.
BLACKNIGHT New TLDs
– Registrar Perspective Domain Registrar – Hosting Provider
2.
BLACKNIGHT Michele Neylon
Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://fb.me/mneylon http://b.log.ie
3.
BLACKNIGHT Overview Reality
Technical Finance Marketing
4.
BLACKNIGHT
5.
BLACKNIGHT How many
existing domain extensions? 17 gTLDs 250+ ccTLDs How many registrars carry ALL of them? Very very small number
6.
BLACKNIGHT How many
new TLDs? Estimates vary from 250 > 1k+ Paradigm shift Registries need registrars Registrars don’t need registries
7.
BLACKNIGHT Sales /
Marketing Sales channel(s) 900+ accredited registrars (approx 250 companies) Existing TLDs Existing ccTLDs
8.
BLACKNIGHT
9.
BLACKNIGHT
10.
BLACKNIGHT Registrar Integration
/ Rampup ICANN contract Contract with EACH registry Tech + non-tech info (replication) OTE stuff (usually testing rubbish) Non-editable PDFs
11.
BLACKNIGHT
12.
BLACKNIGHT KISS Technical
stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner
13.
BLACKNIGHT
14.
BLACKNIGHT Financials Payment
methods Deposits Some math - €500 x 500 = ¼ million – numbers get big quick Bundling? Afilias, CoCCA, Verisign do
15.
BLACKNIGHT
16.
BLACKNIGHT How do
you market your TLD? No simple answer Your TLD is not special Registrars don’t need you You need registrars
17.
BLACKNIGHT
18.
BLACKNIGHT
19.
BLACKNIGHT
20.
BLACKNIGHT
21.
BLACKNIGHT
22.
BLACKNIGHT Questions? Complaints?
Insults? Photo credits: http://www.flickr.com/photos/forbairt/
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