Presentation to CENTR GA Brussels 2011 on how the launch of new gTLD domains will affect existing ccTLD registries

1. BLACKNIGHT How New TLDs Will Affect Current Distribution Model Domain Registrar – Hosting Provider

2. BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://b.log.ie michele@blacknight.com

3. BLACKNIGHT Overview Past Present Future

4. Are You Going To Become Extinct?

5. BLACKNIGHT Are You Going To Become Extinct?

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8. BLACKNIGHT How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift Registries will need registrars Registrars won’t need registries

9. BLACKNIGHT How many existing domain extensions? 17 gTLDs 250+ ccTLDs How many registrars carry ALL of them? Very very small number

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11. BLACKNIGHT How Can You Stay Relevant? What can you do? What shouldn’t you do?

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14. BLACKNIGHT Threats / Realities Your current policies / processes Your understanding of the market .city / .local / .language / .concept Barriers - >> market move How many domains do I need for my business?

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16. BLACKNIGHT KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner

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18. BLACKNIGHT Business not personal

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20. BLACKNIGHT How do you market your ccTLD? How do you retain shelf space? No simple answer Your ccTLDis not the only show in town

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26. BLACKNIGHT Questions? Complaints? Insults? Photo credits: http://www.flickr.com/photos/forbairt/ http://flickr.com/photos/mneylon Wikipedia