3. Real time communication and help.
Sharing short updates and links to relevant
news.
Public collaboration and conversation.
4. For Business?
Oh yes.
Ask and answer questions.
Inform customers.
Announce prized and promotions.
Handle complaints.
Grow your business.
5. Has Twitter reached a plateau? Not
really.
~90 million US active users per month
as of January 2011
~40 million users in July 2010
6. Ashton Kutcher has more than three million
followers on micro blogging site Twitter, but
that’s not a compelling reason to tweet. You
should tweet because it’s a simple and
effective way to blast out messages to your
customers. Twitter helps you gain
exposure for your blog, market products
and services, answer questions from
potential customers, seek out potential
business partners, announce events, share
interesting articles and encourage
customers to share information about your
business with their followers.
9. Tools for Smart People
Biography which links to website
Questions – what do you think?
Signposting – help followers find cool
stuff
Conversation – hey, let’s chat and I can
help
Retweeting – what you said is awesome
Replying – public conversation
Engaging.
15. Five reasons to do this
A lot of people are already doing it.
A lot of people are not doing it.
Networking.
Thought leadership.
Revenue.
Your target audience. Your professional
growth.
It’s like blogging but in shorter bursts. Keep it to 125 characters so people can retweet.
This is more than 140 characters.
Facebook offers many ways to get the word out and bring the people in. Here’s how toget started.
Think chamber mixer. What is the first thing you do when you go to a chamber mixer? Someone always says, get a drink! Yes, but really it’s to introduce ourselves to someone new. Do you say, “Hey, buy my stuff!”? Social media is not any different. Philosophy is the same – you meet new people, you ask questions, and you listen. You decide if you ‘re going to be friends, if you can do business together or if you have be a referral source for one another.
Traditional marketing tells us the more people we have access to, the more they will hear our message. Wrong! You can pay a service to give you fans. The key is to start conservations, networking and building relationships. Think of the guy at the chamber mixer who everyone hates to see coming their way and they avoid because they are stuck listening to how great he is and never asks questions about you. He takes your card and then spams your constantly.
We all want to do business with people we like. It doesn’t matter if you have 30 followers of 30,000.
Do this yourself for your business, get trained or hire someone to do it. Have a process. Social media is instant. It’s immediate and not much of an approval process.