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580+
55 million +       partners and         Growth of
                distributors across                   17,000+
    global
  subscriber
                                      250,000% +    global employees
                     175+               since IPO
   accounts
                    countries
                    worldwide




                                      35 million+
                                        App World
35 million +      300,000+              users and    250,000+
  global BBM       registered                            BES
  subscribers      developers          2 million     deployments
                                       downloaded     worldwide
                                        every day
Subscribers




     1997     1998   1999   1999   2000   2001   2003   2006   2008   2009   2010
Develop    Distribute           Downstream Revenue


                                BlackBerry      BlackBerry
                                Payments        Advertising
                                 Service         Service



                 BlackBerry Analytics Service


          Direct distribution and monetization to
           end-users and Business Customers
6
BlackBerry Super Apps
Always on, Always Connected

Tight Integration with Native Apps

Proactive and Notification Driven

Highly Contextualized

Social and Connected

Designed for Efficiency
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