The BlackBerry Developer Days are an opportunity for developers to learn more about the BlackBerry Platform. Here are some slides from the event.

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2. Agenda

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7. BlackBerry Java / Java ME
Java Applications
BlackBerry APIs Java ME APIs
Java Virtual Machine
Device OS

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BlackBerry Widget
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How important is it for you to have the
ability to customize the theme?
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Source: RIM user research

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24. Super Apps
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32. Enhanced Services

33. BBM Social Platform
• Over 35 Million Active Users
• Over 1.5 Million New Users Per Month
• 2 Thousand New Users Per Hour

34. BBM Social Platform

35. Advertising Service
• 3 lines of code enable developers to easily embed advertising within
their apps
• Back-end “mediation platform” aggregates multiple ad networks
• Many new ad networks around the world joining soon

36. Payment Service
• Seamless payments from within Java, Tablet OS
and WebWorks applications
• Purchase upgrades, premium content
• Simple API for developer to call transaction
process
• Payment SDK now available
• Leverages payment methods available to user
• Carrier Billing, PayPal, Credit Card
• Apps using Payment Service must be distributed
via BlackBerry App World

37. What are
Who is using
they doing
my app?
with my app?
How long do How many
they spend people use
with my app? my app?
When are
Where are
they using
my users?
my app?

38. Location Services
• Cellsite and Wi-Fi® Geo-location
• Geocoding/Reverse Geocoding
• Travel Time / Estimated Time of Arrival (ETA)

39. Push Services
• Proactively push data via
• BlackBerry Internet Service (BIS)
• BlackBerry Enterprise Server (BES)
• Enhanced APIs introduced in 5.0
• Provides information immediately
• Optimizes network efficiency
• Preserves battery life
• Reduces complexity for developers
• Improves developer margins

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41. • Average Daily Downloads
• 3 million
• Countries Available
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• Languages:
• 6 (English, French, Italian, German, Spanish, and Brazilian Portuguese)
• Number of Apps:
• 24,000+ apps available for purchase download
• Number of Vendors:
• 7,000+ registered vendors
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47. Ground Breaking Speed!
• Full computing power in a tablet
format
• 1 GHz dual core processor
• 1 GB Ram
Web Without Limits!
• High fidelity WebKit browser
• Full Adobe® Flash® 10.1 support
• Built in HTML5 support
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48. BlackBerry Amplified!
• Pair the BlackBerry PlayBook with a BlackBerry
smartphone via secure Bluetooth connection for
full access to:
• Email, Calendar, BBM, Tasks, Docs and
more!
• BlackBerry security and data efficiency
BlackBerry Tablet OS
• Powerful, user-friendly QNX
technology
• It’s what the World Wide
Web runs on!
• True multitasking
• Proven mission critical reliability
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49. PlayBook Development
• Adobe AIR
• Browser Development
• HTML5 and Flash 10.1
• BlackBerry WebWorks
• Native SDK
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50. Adobe AIR
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51. Adobe Runtimes – Flash Player & AIR
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52. Adobe Runtimes – Flash Player & AIR
AIR SDK Tablet OS SDK
ActionScript BlackBerry PlayBook
SWF
Application (.bar)

53. PlayBook AIR SDK Capabilities
• Hardware-accelerated playback of video and graphics-intensive
content
• Web View to enable AIR apps to display HTML and Flash content
• UI components built specifically for the touch screen, including
support for multi-touch and gestures
• APIs for advanced features such as the front and rear facing cameras,
accelerometer, geo-location, in-app payments and more
• Application notifications, which allow developers to bring events
generated by AIR applications immediately to the user’s attention,
even if the application is running in the background
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54. PlayBook AIR SDK Capabilities
• Seamless communication between AIR apps on the BlackBerry
PlayBook, allowing the creation of “Super App” experiences
• Extending Adobe AIR applications to use native C++ extensions,
providing developers with the ability to write part of their application in
the BlackBerry Tablet OS's native code (subject to availability of the
upcoming BlackBerry Tablet OS native SDK)
• Porting existing Adobe AIR applications quickly and easily to the
BlackBerry PlayBook
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55. BlackBerry Tablet OS Simulator
• Build Adobe AIR apps today! • Installers, recorded webcasts,
documentation, examples, etc.
• Supports Adobe AIR 2.5
• Downloadable ISO image
• Leveraging ActionScript 3
• Windows – VMWare Player
• Supports the swipe gestures • Mac – VMWare Fusion
• Linux – VMWare Player
• Network connectivity
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56. BlackBerry Tablet OS SDK for Adobe
AIR – 0.9.4 Released!
• Code Signing from Flash Builder GUI
• Configure Application Permissions
• UI Updates
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60. * Benefits depend on Tier Level

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62. • New Developer Groups launching around the world
• Join a group or start your own!
www.blackberry.com/developers/community
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