Creating an App for Your Event or Association
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The document discusses creating a mobile app for events and associations. It begins with introducing the presenter and their experience. The agenda is then outlined, covering mobile statistics, reasons to go mobile, five mobile maxims, mobile examples, next steps, and Q&A. Mobile device and app usage statistics are provided to demonstrate the growth of mobile. Key considerations for associations in developing a mobile strategy are discussed.
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Creating an App for Your Event or Association
- 1. Creating an App for Your Event or Association Ben Martin, CAE Sr. Social CRM Consultant @bkmcae ★ bmartin@avectra.com
- 2. @bkmcae #EdDay25 @TallySAE ABOUT YOUR PRESENTER Ben Martin, CAE • 12 years in the association profession, concluded as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors • Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine • National Association of Realtors Technology Spotlight Award winner (2010) • Certified Association Executive (2005) • Chaired ASAE’s Membership Section Council (2007) • Current member of ASAE’s Technology Section Council
- 3. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A bit.ly/AvectraSpeaks
- 4. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 5. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS There are 6.8 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush.
- 6. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS By 2015, there will be more people connected to the internet by mobile devices than by desktop computers
- 7. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 63% of all mobile phones sold in North America are smart phones
- 8. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS The average American adult spends 65 minutes per day on their mobile device
- 9. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 66% of Americans sleep next to their mobile device
- 10. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 22% of Americans would rather give up their toothbrush for a week than their mobile device
- 11. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 33% of Americans would rather give up sex for a week than their mobile device
- 12. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 13. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?
- 14. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?
- 15. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?
- 16. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?
- 17. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 18. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS
- 19. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Features • Keep it simple • Start with the essentials • Prioritize • Iterate, evolve FIRST
- 20. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Integration • Is your event data subject to change? • Is your event data stored in more than one location? FIRST
- 21. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Revenue • Do you plan to monetize your mobile experience? • If so, is your strategy advertising or sponsorship? FIRST
- 22. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Service • Is your event location underground? • Can you afford to provide WiFi access to attendees? • Have you done a site visit to confirm major carriers have service? FIRST
- 23. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology • Based on the outcome of your planning, you will choose between • Native App • Mobile Web • Hybrid FIRST
- 24. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST
- 25. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST
- 26. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST
- 27. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS
- 28. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 29. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES
- 30. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES
- 31. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES
- 32. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 33. @bkmcae #EdDay25 @TallySAE NEXT STEPS • Play with mobile apps, learn what's possible • Look into making your association or event website mobile friendly with responsive design • Try out free app services like AppMakr.com or Bloodhound • Talk to an app developer
- 34. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A
- 36. Creating an App for Your Event or Association Ben Martin, CAE Sr. Social CRM Consultant @bkmcae ★ bmartin@avectra.com