7. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
8. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?
9. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?
• How do you connect with them online?
10. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?
• How do you connect with them online?
• How can you keep in touch with them over
time?
11. What
• The magic question: “Why should
someone choose me over every other choice
out there including doing nothing?”
• This will help you create your own USP.
16. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
17. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
18. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
19. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
20. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
21. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
22. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
23. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
24. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
25. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
26. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.
27. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.
28. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.
34. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
35. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
36. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn
37. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn
• Youtube
38. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn
• Youtube
• Blog (most important because you “own”
it).
