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Why
Content
Is King
And What You Should Be Doing About It
The Big Question is:
should you be writing blog
posts for your website?
The Answer:
The Big Question is:
should you be writing blog
posts for your website?
The Answer: DUH!
Why Should I, You May Ask
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Why Should I, You May Ask
Increases
Visibility
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Why Should I, You May Ask
Attracts
Customers
Increases
Visibility
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Builds
Your Brand
Attracts
Customers
Why Should I, You May Ask
Increases
Visibility
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Why Should I, You May Ask
There are a multitude of reasons you should be
writing blog posts. Let me break it down for you:
Basically, it communicates with customers in a
way that keeps them coming back
But Why A Blog?
But Why A Blog?
Why not some other form of advertisement?
Wouldn’t some other platform be more
effective?
But Why A Blog?
Why not some other form of advertisement?
Wouldn’t some other platform be more
effective?
NO
and here’s why...
Most people don’t want to be interrupted by your advertisement
The Statistics
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
44% of direct mail
is never opened
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV
commercials
84% leave a website
with intrusive/
irrelevant ads
44% of direct mail
is never opened
91% have
unsubscribed from
previously
subscribed to
emails.
BUT A BLOG?
REALLY?
YES
REALLY!
The Statistics
The Statistics
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
37% of marketers
believe blogs are the
most important type
of content
marketing
Blogging actually does do wonders for your business
The Statistics
Companies
that blog have 97%
more inbound links
B2B marketers using
blogs generate 67%
more leads
Businesses with
blogs have 434%
more indexed pages
Websites with blogs
have 97% more
indexed links
37% of marketers
believe blogs are the
most important type
of content
marketing
61% of US
consumers have
made a purchase
based on a
blog post
Blogging actually does do wonders for your business
Convinced Yet?
Convinced Yet?
If not, you’re missing out on potential leads...
Now You Should Have a Question
Now You Should Have a Question
What
SHOULD I be
doing??
I thought
you’d
never ask!
You Should Be Creating!
You Should Be Creating!
Blogs come in many shapes and forms:
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post Podcasts
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists Reviews
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
White Papers
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers How-To’s
?
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
E-BooksImagesWhite Papers How-To’s
?
No one HAS to read your blog.
So make them WANT to read
it.
NEWSFLASH
Blogs Shouldn’t Be Boring!
Blogs Shouldn’t Be Boring!
Blogs Shouldn’t Be Boring!
Before publishing any post ask Yourself:
● Is this how I would talk to a customer? Or am I being
overly formal?
● Would I read a blog post this long? Or am I only writing
this much information because I’m personally invested in
the topic?
● Is this topic something that is a current issue? Or am I out
of touch?
● Is this something that will benefit my readers?
● Is there any way I could make this post more exciting and
eye grabbing?
Your Blog Should Have
Language LengthRelevancy ValueCreativity
If you’re not ready to make that commitment personally or don’t have
enough in-office talent to create regular blog posts, consider outsourcing!
Want to learn more about boosting traffic to your website? Schedule your
free web presence consultation today or call us at 800-749-2360.
Blogs are a Long Term Relationship
biztraffic.com

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Why Content is King

  • 1. Why Content Is King And What You Should Be Doing About It
  • 2. The Big Question is: should you be writing blog posts for your website? The Answer:
  • 3. The Big Question is: should you be writing blog posts for your website? The Answer: DUH!
  • 4. Why Should I, You May Ask There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  • 5. Why Should I, You May Ask Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  • 6. Why Should I, You May Ask Attracts Customers Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  • 7. Builds Your Brand Attracts Customers Why Should I, You May Ask Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  • 8. Why Should I, You May Ask There are a multitude of reasons you should be writing blog posts. Let me break it down for you: Basically, it communicates with customers in a way that keeps them coming back
  • 9. But Why A Blog?
  • 10. But Why A Blog? Why not some other form of advertisement? Wouldn’t some other platform be more effective?
  • 11. But Why A Blog? Why not some other form of advertisement? Wouldn’t some other platform be more effective? NO and here’s why...
  • 12. Most people don’t want to be interrupted by your advertisement The Statistics
  • 13. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials
  • 14. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads
  • 15. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads 44% of direct mail is never opened
  • 16. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads 44% of direct mail is never opened 91% have unsubscribed from previously subscribed to emails.
  • 20. The Statistics Blogging actually does do wonders for your business
  • 21. The Statistics Companies that blog have 97% more inbound links Blogging actually does do wonders for your business
  • 22. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Blogging actually does do wonders for your business
  • 23. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Blogging actually does do wonders for your business
  • 24. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links Blogging actually does do wonders for your business
  • 25. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links 37% of marketers believe blogs are the most important type of content marketing Blogging actually does do wonders for your business
  • 26. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links 37% of marketers believe blogs are the most important type of content marketing 61% of US consumers have made a purchase based on a blog post Blogging actually does do wonders for your business
  • 28. Convinced Yet? If not, you’re missing out on potential leads...
  • 29. Now You Should Have a Question
  • 30. Now You Should Have a Question What SHOULD I be doing??
  • 32. You Should Be Creating!
  • 33. You Should Be Creating! Blogs come in many shapes and forms:
  • 34. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post
  • 35. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Podcasts
  • 36. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts
  • 37. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts Lists
  • 38. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts Lists Reviews
  • 39. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews
  • 40. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews White Papers
  • 41. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews ImagesWhite Papers
  • 42. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews ImagesWhite Papers How-To’s ?
  • 43. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews E-BooksImagesWhite Papers How-To’s ?
  • 44. No one HAS to read your blog. So make them WANT to read it. NEWSFLASH Blogs Shouldn’t Be Boring! Blogs Shouldn’t Be Boring!
  • 45. Blogs Shouldn’t Be Boring! Before publishing any post ask Yourself: ● Is this how I would talk to a customer? Or am I being overly formal? ● Would I read a blog post this long? Or am I only writing this much information because I’m personally invested in the topic? ● Is this topic something that is a current issue? Or am I out of touch? ● Is this something that will benefit my readers? ● Is there any way I could make this post more exciting and eye grabbing?
  • 46. Your Blog Should Have Language LengthRelevancy ValueCreativity
  • 47. If you’re not ready to make that commitment personally or don’t have enough in-office talent to create regular blog posts, consider outsourcing! Want to learn more about boosting traffic to your website? Schedule your free web presence consultation today or call us at 800-749-2360. Blogs are a Long Term Relationship biztraffic.com