How to grow your business in 2013

1. 10 THINGS YOU
SHOULD DO TO
GROW YOUR
BUSINESS IN 2013

2. 1. Set Personal Goals
• Personal goals and business success go
hand in hand
• What would you like to achieve in the next
12 months? Write it down
• What things do you want to do?
• How would you like your life to be a on a
daily basis?

3. 1. Set Personal Goals
• Plan your vacations and time-
off in advance?
• What do you want to learn in
2013?
• How much money do you need
to achieve your goals and
dreams?

4. 2. Set Business Goals
• Set specific business goals, they’ll keep
you focussed and on track
• Write down your goals
• Ensure your goals are:
• Specific
• Have deadlines attached
• Set goals in all sections of your business

5. 2. Set Business Goals
• Set growth goals
• Set sales goals
• Set marketing goals
• Set HR goals
• Set profit goals

6. 3. Have employees set goals
• Goals help keep your employees motivated
• Encourage your employees to set annual
goals as it makes them accountable
• Encourage them to set training and
development goals
• It’s makes them accountable for their
actions

7. 4. Develop a marketing plan
• Develop a simple 1 or 2 page marketing plan
that keeps you on track
Include the following in your plan:
• Your marketing goals for the next 12 months
• Your ideal customer
• Which customers you plan to target
• Your marketing to do list

8. 5. Monitor and set expense budgets
• If you want to build a successful business
you have to control and manage your
expenses
• Analyse your annual financial statements
• Measure your most important ratios
• Set expense budgets
• Try and get value and reduce your
expenses

9. 6. Update your business plan
• As your business grows your
business plan needs to be updated
• Update your vision statement
• Update your research
• Update your financial statements
• Make relevant changes and refocus

10. 7. Calculate your break-even
• As your business grows your break-even point
changes
• Recalculate your break-even
• Retail Business = Operating Expenses ÷ GP%
• Service Business = Operating Expenses ÷
Hourly Rate

11. 8. Develop a sales plan and
set targets
• You need clear targets that help
you focus on increasing sales
• Develop a sales forecast for the
next 12 months
• Develop a lead generation
strategy
• Set weekly or monthly targets
you want to achieve

12. 9. Develop a cash flow forecast
• You never ever want to run out of money in
business
• Develop a annual cash flow forecast
• Update it regularly
• Look for money long before you need it
• Communicate regularly with your bank or
investors
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13. 10. Keep learning and don’t
give up
• Make it habit to update your skills
• Read business books
• Attend webinars and seminars regularly
• Find mentors to guide and advise you
• Attend industry conferences and trade shows regularly
• Ask for advice
• Never give up

14. THANK YOU
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