A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers. In this content-rich presentation, you will learn how to: - Build an effective blog presence - Create great content, without doing it all yourself - Integrate blogging into your social media strategy - Gain exposure with blog directories - Hold contests, give-aways, and promotions - Leverage proven tactics that get the best results Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of http://AuthorityPublishing.com, specializing in custom book publishing and social media marketing services, http://BusinessInfoGuide.com, a directory of resources for entrepreneurs, and http://NonfictionWritersConference.com, an annual event conducted completely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes.

1. Blogging for Business
Proven Strategies to Increase
Blog Readership and Website Traffic
Stephanie Chandler

2. The Power of Blogging
Your Secret Weapon
• Great SEO
• Build Your
Audience
• Media Potential
• Convert Visitors
into Buyers

3. Blogging Statistics
Why it Works…
• 77% of Internet users read blogs.
• B2C companies that blog generate 88% more leads
per month than those that do not.
• On average, companies that blog receive 434% more
indexed pages.
• The average company that blogs gets 97% more
inbound links.
• 69% of businesses attribute their lead generation
success to blogging.
Source: http://www.impactbnd.com/blogging-statistics-55-reasons-blogging-creates-55-more-traffic/

4. Build Your Blog
Technology Solutions
• On Your Main Website
• Your Own Domain
• Elance.com
Wordpress Plugins:
• ShareThis
• Tweet Old Post
• Yet Another Related Posts
Plugin
• Greg’s High Performance SEO

5. Blog Site Design
Convert Site Visitors into Customers
• Professional Design
• Clear Mission
• Home Page: Text or Blog
Posts
• Call to Action
• Newsletter Sign-up
• Social Media Links
• Social Sharing Links
• RSS Feed (feedburner.com)

6. Monitor Traffic
Track What’s Working (And What Isn’t)
http://analytics.google.com

7. Blog Content
Leverage Resources
• Frequency = 2+ Times Per
Week
• Guest Contributors
• Call for Submissions
• Clients, Peers, Readers
• Interviews, Book Excerpts,
Case Studies, Statistics,
Video Clips, Infographics
• Photos on All Posts

8. Generating Blog Content Ideas
Leverage Resources
• Questions You Answer Often
• Current Trends
• Contrarian Opinions
• Keyword Research: https://
adwords.google.com/o/KeywordTool
• Look for Ideas Everywhere
• Do More of What Works

9. Elements of a Great Blog Post
Produce Compelling Content
• Target Audience
• Compelling Title
• Keyword-Rich
• Outbound Links
• Social Sharing
• A Little Luck

10. Build Buzz
Get People Talking
• Contests
• Give-aways
• Guest Post on Other Blogs
• Comment on Other Blogs
• Blog Carnivals / Round-ups
• Reference Other Blogs

11. Generate More Comments
Start Asking for Them

12. Submit to Blog Directories
Gain Exposure
• http://blogcatalog.com
• http://blogflux.com
• http://technorati.com
• http://blogarama.com
• http://bloghub.com
• http://globeofblogs.com
• http://networkedblogs.com
• http://blogtopsites.com

13. Social Media
Blogging is the Heart of Your Social Media Strategy
Each New
Blog Post

14. Social Media Tips
Maximize Your Networks
• Schedule Your Posts
• Retweet Past Content
• Respond to SM Comments
• Share Other People’s Posts
• Daily Activity
Tools:
• Tweetdeck
• Hootsuite

15. Final Tips
Blog Mastery
• Comment on Other Blogs
• Setup Profile on Gravatar.com
• Promote Your Link
• Respond to Comments
• Summarize Posts in Your
E-Newsletter
• Blog Your Next Book!
• More Content = More Traffic

16. Thank YOU
I Appreciate Your Time!
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
www.NonfictionWritersConference.com
Twitter: @bizauthor