In an age where a significant amount of travel research now happens through mobile, hotels will have to adjust their strategies to accommodate a multi-device world. In this presentation, learn four important strategies that will make your hotel more visible on mobile devices.

2. Understanding Mobile’s Role
In The Guest Journey
Four distinct types of “moments” that travelers engage in:
It’s vital that hotels connect with consumers throughout these various
stages, strategically engaging with them in the right place and at the right
time to influence their final booking decision.
Mobile technology has become seamlessly integrated into our digital lives.
For hotels, this means that investing in mobile marketing strategies
is no longer optional.
ExperiencingDreaming Planning Booking

3. Here are 4 key mobile
marketing strategies
that hotels can
use to reach
and engage travelers.

4. 1.
To Mobile
Social media channels provide the perfect
place to capture people’s attention in the
dreaming phase of their travel journey.
Whether it’s Instagram, Snapchat, Facebook
or Twitter, hotels need to be there engaging
audiences at a time when they’re open to
ideas and ready to be inspired.
Tailor Your Social Media Strategy

5. 1.
To Mobile
Tailor Your Social Media Strategy
Social platforms such as Facebook
and Twitter provide a space where hotels
can demonstrate exceptional service
by answering guest questions and building
a brand image that instills a feeling of trust.

6. 2.
Travel Content
Produce Great Mobile-Friendly
As travelers move towards the planning phase of their journey, you can
capture their attention by producing great travel content that puts your
hotel and destination front of mind.
Have a regular blog to attract potential guests to your
site with inspiring posts that help them plan their trip.
If you don’t have time or resources to maintain a robust
blog, producing one stellar piece of long-form content
can still be very effective.

7. 2.
Travel Content
Produce Great Mobile-Friendly
Invest in an advertising campaign to promote
your content with PPC ads for key search terms related
to your content, or running social media ads targeted
at your hotel’s demographic.
Produce the best possible piece on a topic, offering
the audience something genuinely valuable, relevant
and informative.

8. 3.
So Your Hotel Shows On Mobile Search
Strengthen Local SEO
After a person works out where they want to vacation, they’ll likely carry
out a Google search to start firming up their plans and they’ll most likely
do it on a mobile device. Two ways to ensure that your hotel shows up in
the search:
Maintain NAP consistency by making sure your Name,
Address, and Phone are listed consistency across
the internet, including your hotel website and directory
sites like Yelp, Yahoo, and Foursquare.
Make sure your Google Business Listing is up-to-date
and populated with great photos. Google uses this
information in search results.

9. 4.
To Capture The Last-Minute Customer
Invest In Local Mobile Search Ads
Almost 25% of availability searches on hotel mobile sites take place
for either same-day or next-day check-in.
Target late bookers through Google’s new local search ads.
When a person is driving to their destination and navigating
via Google Maps, they’ll see “promoted pins” that display
local businesses, including their logo and location. Advertisers
may soon start appearing at the top of the results list with
their location prominently displayed.
New business pages will also allow advertisers
to promote special deals, further helping to drive
bookings via mobile.

10. The Mobile Journey…
Mobile technology has fundamentally changed
the way people browse and book their travel
plans. Given the instantaneous and convenient
way smartphones are able to provide travelers
with inspiration and information, it’s no surprise
that they are increasingly relying on their mobile
devices for every stage of the travel journey.

11. …Is The Main Journey
Travel brands, particularly online travel agencies,
are beginning to better understand this behavior
and adapt their marketing strategies accordingly.
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Hotels will need to do the same if they
want to compete in the digital market
place successfully.