5. Agile is a project
Agile is a
Agile is a
management
philosophy
workflow
strategy
6. THE AGILE MANIFESTO
We are uncovering better ways of developing software by doing it and helping
others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.
-
www.agilemanifesto.org
20. Slow cycles
Hierarchical working groups
Final product rigid from
beginning
Perfection over process
Mindset = Knower, not learners
21. A NEW MODEL
Product
Product Owner
Owner Marketing
Author
Author
Sales
Scrum
10 – 12
Master/Agile
chapter cycles
manager
Editor
Editor
IT
Production/Digital
Finished Excerpts &
Micro content
book Advances
• Advance copies
• Sample Chapters &
A Book chapters short form
• Serial content
22. THE IDEAL AGILE ENVIRONMENT?
Simplicity
Regular adaptation to changing circumstances
Self-organizing teams
Accountability, transparency & empowerment
23. THE IDEAL AGILE ENVIRONMENT?
Customer interaction & satisfaction important
Close, daily co-operation between business and
creative
Sustainable development, able to maintain a constant
pace
Face-to-face team conversation is the best (co-location)
24. THE IDEAL AGILE ENVIRONMENT?
Technical excellence and good design
Completed tasks are delivered frequently (weeks rather than
months)
Completed tasks are the principal measure of progress
Agile methodologies emerged out of the software development community starting in the 1970’s, but began to really codify in the 1990’s with the rise of several types of “lightweight” methods such as SCRUM, Extreme Programming, and Adaptive Software Development. These were all rolled up under the umbrella of Agile in 2001, when a group of developers came together to create the Manifesto for Agile Software Development which set the core principles for this type of working philosophy:
Simplicity—avoid complex systems, and time-intensive documentationRegular adaptation to changing circumstances—presume you don’t know the answer Accountability & empowerment— Give them what they need and trust them to get the work done.
Customer interaction & satisfaction extremely important—get out of the buildingClose, daily co-operation between business people and creatives—Both on the same teamSustainable development, able to maintain a constant pace—each person should be able to commit only to what they can do in a day, a week, or a production cycle. Cut back features in order to deliver on time.Face-to-face conversation is the best form of communication (co-location)—put the entire team in one place.
Continuous attention to technical excellence and good design—Produce less, but make it better.Completed tasks are delivered frequently(weeks rather than months)Completed tasks are the principal measure of progress—focus on real stuff, not on rituals, documentation, or other internal benchmarks that do nothing for your customer.