1. This BISG WEBCAST took place
Thursday, January 28, 2010 at 2:00 p.m. ET
To register for future BISG Webcasts, please visit:
http://www bisg org/event cat 6 webcasts php
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Special thanks to our webcast sponsor
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2. “Working to create a more
informed,
informed empowered and efficient
book industry supply chain
for b h h
f both physical and digital products.”
l dd l d ”
www.bisg.org
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4. Introductions & Housekeeping
Angela Bole, Deputy Executive Director, BISG
Overview: Using digital printing to improve
availability and maximize sales
il bilit d i i l
Kurt Biedler, Senior Manager of Business Development, Amazon.com
Case Study #1: John Wiley & Sons
Lynn Terhune, Global Digital Print Administrator, John Wiley & Sons
Case Study #2: Harvard University Press
Sara Davis Anderson, Operations Manager, Harvard University Press
Moderated Q&A
Q
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6. The presenter has requested that this portion of the presentation be
removed from public posting. Please contact Kurt Biedler at
publisher@createspace.com f more i f
bli h @ t for ti
information.
Using digital printing to improve
availability and maximize sales
Kurt Biedler
Senior Manager of Business Development
Amazon.com
BISG WEBCAST Publisher@CreateSpace.com
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7. John Wiley & Sons
Lynn Terhune
Global Digital Print Administrator
BISG WEBCAST John Wiley & Sons
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8. How does Wiley use digital printing?
•Ultra Short Run (USR) fulfillment back to one of our
Ultra
DC’s (Wiley forwards a standard manufacturing po or
EDI order to vendor for a qty range of apprx 10-500
product is delivered back to a Wiley DC)
•POD / Drop Ship (DS) directly to a customer (Wiley
routes EDI order to vendor and vendor ships to
customer))
•Distribution (DI) business thru wholesalers and on-
line retailers like Ingram & Amazon (Customer orders
directly from Amazon - Print & fulfill.)
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9. y y
Currently Wiley has 822 US titles
in an USR status
During calendar year 2009:
425 printings of USR titles
Average of 35 USR printings per month
105,413 units printed
Average print run was 248 units
5 digital vendors used (b t skewed t 1 vendor)
(but k d to d )
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10. My focus for today’s Webcast will
today s
be on Wiley’s use of digital book
printing thru our Global Demand
Print Program.
Fulfillment Models are:
-POD in US
POD
-USR in the UK
-DI in US and UK
DI
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11. Currently almost 12,000 Wiley titles
available in our Global Demand Print
Program
Program.
And now HE WCS titles available too…
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12. A Global Demand Print Program offers a virtual
database/library/warehouse of titles available to
d b /lib / h f il il bl
customers on an as needed basis.
Receive an order; fill it easily, economically and
efficiently.
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13. Content kept available and in print
No more out of stock situations due to exact
quantity supplied
Product supplied in a timely manner
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14. Additional sales revenue
No lost revenue from out of print or back
out-of-print back-
order cancellation
Not having to tell an author the work is going
out of print
out-of-print
No minimum quantity reprints
Reduce Distribution Center space
requirements
Reduce obsolescence
Improve customer service
Improved title visibility and sales uplift thru
exposure from distribution channel
Improve cash flow
GREEN advantage
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15. Pub’d Feb 2003
Pub d
1st printing of 2,000
+900 written-off &
destroyed
POD Dec 2005
Sales uplift of 178
units for past 3 FY’s
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16. Pub’d August 2001
Conventional printings from ‘01 to ‘05
1st printing of 3,000 & reprints of
3 000
1,000 each
Sales decline in ‘06
POD Nov 2006
Sales uplift of 2,414 units for past 3
2 414
FY’s w/ 468 comp copies
Sales in FY08 greater than sales in
g
FY06 by +600 units!
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18. Time to customer / market
reduced due to file sharing
Reduction in shipping costs
Title is available to customers in all our
markets
Green advantage – eliminate inter-company
freight
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19. No Po’s to cut
No vendors to follow-up with on specific orders
No Bound Book dates to watch
Minimal inventory to monitor
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20. No estimates for individual titles
No individual invoices
No Reprint Requests
No more film flat storage charges
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21. Quality (Care is need if book scanned. QC
needed on the publisher side if files supplied.)
d d h bli h id fil li d )
Savings in some departments, but additional
tas s o ed
tasks moved to ot e a eas ( o e a p e,
other areas (For example,
Operations for order monitoring)
Back office sales reporting and invoicing can be
clumsy
l
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22. What kind of growth has Wiley
experienced overall th our
i d ll thru
Global Demand Print Program?
*Please note Wiley Fiscal Year runs May 1st to April 30.
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24. Trim size
Page count
Text color
Cover colors / special effects
Bind style
Halftones
Prior sales units
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25. 1st Prints
Reprint Stop-Gaps
Stop Gaps
HE Supplements
Journals
Custom Publishing
C t P bli hi
Out-of-Print (POD Zzzz’s or Zombies)
Test Market runs
Sets
S
Convention orders
All product - Higher run length reprints
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26. 4 color
Distributed printing in Australia, Asia &
Canada
Print /M di
P i t w/Media
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27. Harvard University Press
Short Run Digital Printing
Sara Davis Anderson
Operations Manager
BISG WEBCAST Harvard University Press
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28. • Established in 1913
• 4,500 titles in print, roughly 15% digital reprints
• Notable authors include:
Emily Dickinson
Stephen Jay Gould
Greil Marcus
John Rawls
• Publish about 120 new titles a year
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29. • Short run originally for out of print hardcovers
with high print runs
High prices in the used book market
Average page count: 586 pages
Average price: $100
g p $
• Identified 90 titles to print 25 copies each
Quickly learned that uniformity would not work
Some sold 100 immediately, others none
• Expanded to 200 titles, four month supply
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30. • Focus switched to paperbacks with sales under
150 copies per year
i
Previously uneconomical to keep in stock
OSI
• Print by carton quantity, reprint one carton
whenever stock falls below single carton quantity
• 420 titles
• Two week turnaround, drop ship option
• Print 100 cartons a month
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31. • UK warehouse ordering three copies of slow
selling titles
lli il
• Customers waiting six weeks
• Set up titles for short run in the UK only
• Separate list for US and international markets
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32. • Warehouse designed to store bulk quantities
• Warehouses need obsolescence to make room
for new stock
◦ OPs back in print, fewer OSIs means more locations are required
• Built half-size and quarter-size rack locations
• Change philosophy of picking
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33. www.oceusa.com/
Bob Berman
Vice President of Graphic Arts
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34. Angela Bole
Deputy Executive Director
Book Industry Study Group, Inc.
Group Inc
http://www.bisg.org/
angela@bisg.org
Sara Davis Anderson
Operations Manager
Harvard University Press
Lynn Terhune
Global Digital Print Administrator Kurt Biedler
John Wiley & Sons Senior Manager of Business Development
Amazon.com
BISG WEBCAST http://www.CreateSpace.com/info/publisher
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