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An Emerging Standard
Andy Weissberg, Vice President of Identifier Services
                  July 10, 2009

                     The Changing Standards Landscape:
                     Creative Solutions to Your Information
                     Problems
“The pressing need for a standard tool for
linking different printed and digital
manifestations to a common title makes the
ISTC potentially the most important standard
for our industry since the ISBN.”
                      -Michael Holdsworth
                      The identification of digital book
                      content – BISG White Paper
The International ISTC Agency
•   Comprised of Founding Members representing rights/royalties
    management, bibliographic collections management and discoverability
    sectors
     – IFRRO, CISAC, Bowker and Nielsen


•   Responsible for the promotion, coordination and supervision of the
    International Standard Text Code (ISTC) standard and system.

•   Maintains an accurate register of the registration agency elements that
    have been assigned., including metadata and administrative metadata.

•   Facilitate the review and resolution of duplicate applications for or
    registration of textual works.
ISTC – An Overview
•   International Standard Text Code (ISTC), provides a means of uniquely and
    persistently identifying textual works in information systems.

•   ISTC will facilitate the exchange of information between every point in the
    supply chain on an international level.

•   ISTC makes it possible to group products (physical, digital, etc.) containing
    the same content, or even in some cases, different content with the same
    origins.

•   ISTC will optimize discovery, improve collections management, sales and
    loans analysis.

•   ISTC will support emerging rights and royalties claiming and processing
    procedures.
ISTC – Linking Works & Manifestations
                             Textual work
                              created by
                                author

                               ISTC #A




   Manifestation   Manifestation      Manifestation    Manifestation
   published in    published in       published as     published as
    hardback        paperback         audio-book      e-book in PDF
     format           format                             format

     ISBN #B         ISBN #C             ISBN #D         ISBN #E
ISTC – Structure

“ISTC” only precedes the code for    4-digit “year element”   Hyphens or spaces are for
        display purposes                                      display purpose only & are
                                                               not part of the ISTC value




                     ISTC 0A9-2008-00000007-C

     3-hexadecimal character        8-hexadecimal character   Hexadecimal
  “registration agency element”         “work element”         Check digit
ISTC – Assignments
•   In-copyright works rights-holders (publisher, author or agents) can
    request ISTCs from an authorized ISTC Registration Agency
•   Most registration agencies will be operated by bibliographic agencies and
    Reproductive Rights Organizations. Current RA’s (pilot opportunities)
     – Bowker
     – Nielsen
     – MVB (Germany) – September 2009

•   ISTC assignments to out-of-copyright works may be requested by anyone,
    but most likely libraries, particularly within scanning initiatives.

•   ONIX for ISTC – standardized methodology for enabling assignments
•   Links between works (ISTC) and products (ISBN) will be captured on
    bibliographic databases utilized by search engines, libraries, retailers and
    other channels providing discoverability
ISTC – Prospective Business Cases
• Streamlined Consumer Search & Discovery
                             • Efficient search behavior
                                 ●
                                   Refined results and accuracy
                                 in primary search vs.
                                 intensified faceting

                                 ●
                                  Make immediately available
                                 multiple format options

                                 ●
                                     Refined “happy accidents”
ISTC – Prospective Business Cases
• Book Rights Registry (BRR) Claiming Process
                               • More efficient “pre-populated”
                               sourcing and validation

                                   ●
                                     Intelligent, consolidated
                                   attribution of titles and
                                   manifestations
                                •Validation use-cases

                                    ●
                                      Product-level (format)
                                    ●
                                      Work attributes
                                    ●
                                      Contributors
                                • Future “contributor-level”
                                identifier interoperability

                                       ●
                                        ISTC + ISBN + ISNI
ISTC – Prospective Business Cases
• Streamlined Collections Development & Mgmt.
                             • ISTC enhances FRBR
                                ●
                                  Metadata enables
                                consolidated edition grouping
                                within title-based display and
                                retrieval

                                ●
                                 Make immediately available
                                multiple format options

                                ●
                                 Optimized subject-level
                                search and retrieval
Thank You!
Questions, Answers & Comments

           Andy Weissberg
           Vice President of Identifier Services
           908.219.0206
           andy.weissberg@bowker.com
           www.ISTC-International.org

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The Emerging ISTC Standard

  • 1. An Emerging Standard Andy Weissberg, Vice President of Identifier Services July 10, 2009 The Changing Standards Landscape: Creative Solutions to Your Information Problems
  • 2. “The pressing need for a standard tool for linking different printed and digital manifestations to a common title makes the ISTC potentially the most important standard for our industry since the ISBN.” -Michael Holdsworth The identification of digital book content – BISG White Paper
  • 3. The International ISTC Agency • Comprised of Founding Members representing rights/royalties management, bibliographic collections management and discoverability sectors – IFRRO, CISAC, Bowker and Nielsen • Responsible for the promotion, coordination and supervision of the International Standard Text Code (ISTC) standard and system. • Maintains an accurate register of the registration agency elements that have been assigned., including metadata and administrative metadata. • Facilitate the review and resolution of duplicate applications for or registration of textual works.
  • 4. ISTC – An Overview • International Standard Text Code (ISTC), provides a means of uniquely and persistently identifying textual works in information systems. • ISTC will facilitate the exchange of information between every point in the supply chain on an international level. • ISTC makes it possible to group products (physical, digital, etc.) containing the same content, or even in some cases, different content with the same origins. • ISTC will optimize discovery, improve collections management, sales and loans analysis. • ISTC will support emerging rights and royalties claiming and processing procedures.
  • 5. ISTC – Linking Works & Manifestations Textual work created by author ISTC #A Manifestation Manifestation Manifestation Manifestation published in published in published as published as hardback paperback audio-book e-book in PDF format format format ISBN #B ISBN #C ISBN #D ISBN #E
  • 6. ISTC – Structure “ISTC” only precedes the code for 4-digit “year element” Hyphens or spaces are for display purposes display purpose only & are not part of the ISTC value ISTC 0A9-2008-00000007-C 3-hexadecimal character 8-hexadecimal character Hexadecimal “registration agency element” “work element” Check digit
  • 7. ISTC – Assignments • In-copyright works rights-holders (publisher, author or agents) can request ISTCs from an authorized ISTC Registration Agency • Most registration agencies will be operated by bibliographic agencies and Reproductive Rights Organizations. Current RA’s (pilot opportunities) – Bowker – Nielsen – MVB (Germany) – September 2009 • ISTC assignments to out-of-copyright works may be requested by anyone, but most likely libraries, particularly within scanning initiatives. • ONIX for ISTC – standardized methodology for enabling assignments • Links between works (ISTC) and products (ISBN) will be captured on bibliographic databases utilized by search engines, libraries, retailers and other channels providing discoverability
  • 8. ISTC – Prospective Business Cases • Streamlined Consumer Search & Discovery • Efficient search behavior ● Refined results and accuracy in primary search vs. intensified faceting ● Make immediately available multiple format options ● Refined “happy accidents”
  • 9. ISTC – Prospective Business Cases • Book Rights Registry (BRR) Claiming Process • More efficient “pre-populated” sourcing and validation ● Intelligent, consolidated attribution of titles and manifestations •Validation use-cases ● Product-level (format) ● Work attributes ● Contributors • Future “contributor-level” identifier interoperability ● ISTC + ISBN + ISNI
  • 10. ISTC – Prospective Business Cases • Streamlined Collections Development & Mgmt. • ISTC enhances FRBR ● Metadata enables consolidated edition grouping within title-based display and retrieval ● Make immediately available multiple format options ● Optimized subject-level search and retrieval
  • 11.
  • 12. Thank You! Questions, Answers & Comments Andy Weissberg Vice President of Identifier Services 908.219.0206 andy.weissberg@bowker.com www.ISTC-International.org