1. The blue colour background connotes a
highly masculine theme. This relates to
the era of the movie.
To be an anchorman was a male
job role, however it defies
conventions by having a female
working with them.
The era is also presented
through the use of mise-enscene. An example of this
would that they are wearing
flamboyant clothing.
The serious expressions
mixed with the unflattering
outfits implies the genre of
the film as a comedy.
The positioning of the
characters within the
frame present a hierarchy
within the characters,
which relates to their job
role within the film.
The masthead is bold
and clear, this connotes
to the personality of the
characters within the
movie.
The Anchorman Official Poster
The poster strongly advertises through
the use of the well known actors, for
example the main character is played
by Will Ferrell, this is clear from the
image, however his name is also
presented above the name of the
movie. This creates a hierarchy
implying that its more important for
the audience to see the actors name
than the title of the film.
The background is the back board
used for the channel 4 news team
when they present their show.
The colour scheme is simple and bold, I
believe this connotes to the humour
presented within the film.
The actors names aren't presented
(excluding Will Ferrell) because the
distributors expect the public to know
who they are.
By displaying the characters name ‘Ron
Burgundy’ it creates a sense of brand
identity as people are learning about
the character before the movie has
been released.