The three trailers analyzed all effectively conveyed genre through different techniques. The RIPD trailer used fast pacing, official fonts, and sci-fi sound effects to portray an action/comedy/supernatural genre. The About Time trailer emphasized romance through titles, cinematography showing time travel, and warm colors. The Inkeepers trailer established a horror genre through a character's ominous dialogue, frightening music building to loud sounds, an old font with heavy shadowing, dark colors, and fast editing to create a scary atmosphere.

1. TRAILER
ANALYSIS
Top 3 trailers

2. RIPD WATCH
The genre of the film I think links with its USP. The film is multi-genre and
is a completely new and refreshing mix of action, comedy and supernatural
.
The speed of the trailer is very fast with shots only lasting a few seconds.
This is to keep the audiences attention and also replicates the fast pace of the action genre in the
film.
The font style used looks official and is similar to the font used on the emergency services. This
is again to create a sense of genre. The phrase „rest in peach department‟ also replicates this.
There are a mixture of sound fx used. For example there are some sound effects used that
sound a little sci-fi , this also adds the supernatural genre of the film, and also highlights a
comedic tone.
The dialogue used is short lines from main characters such as star „Ryan Reynolds‟, this entices
the audience as it allows the audience to see well known actors with dialogue that is appealing for
example comedic dialogue . The dialogue also gives hints to the character types of the characters
in the film.
The film title is shown towards the end of the trailer, this is used to make it more memorable to
the audience.

3. About Time WATCH
The genre of the film about time is „love‟. This is clearly shown
in titles on the trailer indicating “It‟s about love” and “It‟s about
life”. This gives a clear genre to the audience. Yet the
cinematography and dialogue also reveal a twist in the genre
with a supernatural idea of time travel, this I feel is a USP for
the film, and it broadens the films target audience.
Another selling point to the audience is the use of emphasising the creators
pervious work. For example „From the creator of Love Actually, Notting Hill and Four
Weddings and a Funeral. This gives the film a sense of status and also a sense of
genre too.
The use of dialogue is a voice over from the main character, this gives a
perspective view and also allows the audience to get to know the character, this is
enticing to the audience.
There is a use of warm and bright colours in the trailer, for example reds, oranges
and yellows. The colour red especially could also be indicative of the genre of love
and romance.

4. The Inkeepers
WATCH
The genre of the film is quite obviously horror. The dialogue at the start
of the trailer from one of the main characters reveals the story line. Her
voice is of a low tone and a slow place, adding emotion and intensity to
what she is saying.
The music in the trailer stars off frightening. The sound fx also progress as the trailer
up to become more intense and as light and mysterious, then it builds
does, giving loud noises such as screams and loud bangs, working in conjunction with
shocking images on screen. The sound fx are also indicative of the horror genre.
The font used has an old fashioned style to it, this is creating a setting of the hotel that the film
is based in. The font also has heavy shadowing around it, a style representing the horror
genre.
The colours used in the trailer are all very dark . This is creating a sense of a scary and horific
atmosphere.
Dialogue of characters also reveals story line and genre relevant quotes such as „you mustn't
go in the basement‟, this quote giving a dangerous and frightening edge.
There is a very fast pace of editing making the trailer jumpy for the audience, this creates a