Navigate 09 is a business convention that would explore key trends and strategies in Life Sciences with an objective of Navigating towards: *Emerging opportunities *Shorter time to market *Profitable ROI strategies The convention aims to provide a program that reflects the industry landscape and in-depth discussions of key policy makers, regulators and industry leaders.

1. Venue : Hyatt Regency, Mumbai
Date : 18th & 19th Feb, 2009
Endorsed by: Media Partner:

2. FOCUS:
Navigate 09 is a business convention that would explore key trends and strategies in Life Sciences
with an objective of Navigating towards:
Emerging opportunities
Shorter time to market
Profitable ROI strategies
The convention aims to provide a program that reflects the industry landscape and in-depth
discussions of key policy makers, regulators and industry leaders.
EVENT VERTICALS
Pharma
Biotech
Diagnostics
Healthcare & Wellness
Analytics
R&D
Regulator/Policy Maker
Suppliers
Services
OVERVIEW:
NAVIGATE 09 is a B2B platform which enables you to develop an innovative methodology and
formula in marketing, strategizing, identifying commercial prospects, quantifying threats
and overcoming the potential difficulties in providing the next wave of products and services.
In a nutshell, the convention will facilitate:
Understanding strategic directions and future market tendencies.
Broad overview of global trends and emerging opportunities.
Networking opportunities.
Interaction with 50 plus powerful speakers.
EMERGING OPPORTUNITIES

3. THE NAVIGATE 09 ADVANTAGE:
The convention would help your company navigate to a new zone and would place you among
the leaders in the life sciences industry by enabling you to:
Access a plethora of networking opportunities with qualified prospects in a positive
and collaborative environment.
Underscore your brand-equity and demonstrate your expertise amongst the
bellwethers of the industry.
Entrench your brand, products & services amongst an engaging and discerning audience.
Access multiple business touch-points at one place to initiate dialogue and generate leads.
Educate yourself about the emerging trends, strategies and business opportunities that
you can bank on.
In this environment of budget-tightening, as the economy supposedly slows down, it is more and
more important to allocate your disbursement to areas that are going to yield the largest results.
No other promotional vehicle offers you the chance to achieve all of the following key objectives
at one go.
Navigate09 will provide you with cost-effective marketing exposure and branding to your target
audience, culminating in face-to-face meetings with your best prospects.
CONVENTION FORMAT:
The interactive sessions are extended to ensure that you will get to the heart of the most critical
issues and uncover practical solutions that you can apply in your own company. The convention
sessions are divided into:
Interactive panel sessions focused on key developments and specific areas of opportunities
Powerful keynotes and super sessions delivered by 50 + renowned business leaders and
innovators from India and abroad.
Networking opportunities with high-level national and international audience
CEO Summit: An exclusive gathering of the top-notch CEOs
Come prepared for the session with your unique challenges, proposed solutions and work out the
most optimal means of addressing your challenges alongside your peers in the industry.
SHORTER TIME TO MARKET

4. EVENT AUDIENCE PROFILE
Top leaders in the life sciences industry (includes CEO’s, CSO’s and CXO’s) – for creating,
communicating and sustaining strategic initiatives.
Policy makers and Regulators- to get a wider understanding of medium to long-term
regulations and to make important organizational decisions.
Venture capitalists, Private investors and financial advisors looking for investment
opportunities in the life sciences Industry.
Strategists and Business managers- for planning and executing managerial and technical
practices in the most profitable domain.
Analysts and Technologists - for cost effective and state-of-the-art techniques that can be
implemented in commercially viable projects.
Researchers and Academics- to discover, interpret and develop methods for the
advancement of knowledge.
Press – media broadcasting the conference.
ABOUT BIOSPECTRUM:
Biospectrum is India’s first B2B magazine catering exclusively and holistically to the emerging life
sciences business. Since its inception in March 2003, Biospectrum focussed on capturing the
recent innovations in domains like BioPharma, BioAgriculture,BioInformatics, BioIndustrial,
BioSuppliers and BioServices. Readership profile of Biospectrum includes professionals associated
with life sciences business, which makes up to more than 40,000 key decision makers & prime
players of the pharma, biotech and life sciences industry and Government policy makers.
In the past, BioSpectrum had created various brands and achievements. The most prominent of
those being:
Biospectrum is the most preferred media platform to engage the industry
Biospectrum is recognized by the industry as “ Voice of Indian biotech industry ”
Biospectrum Industry Annual Awards instituted to honor the champions of the industry
Top 20 Survey of the Indian life sciences industry conducted by Biospectrum from last
6 years since its inception is regarded as the most authentic as according to the industry
standards
BioSpectrum hosted the “CEO Summit”
Life Sciences Resource Guide (LSRG), published by Biospectrum, LSRG is a first ever
comprehensive reservoir of all bona fide information related to the Indian life
sciences industry,

5. EVENT AGENDA DAY 1
Time Day1 Description
1000 - 1100 hrs Plenary Session 01: A global transformation is underway. Companies are
Glocalization transforming from local companies to being global
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1100 - 1130 hrs Tea Break
1130 - 1300 hrs Super Session 01: The confluence of technologies is changing the life
Regulations science world and the healthcare sector.
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1300 - 1400 hrs Lunch
1400 - 1530 hrs Super Session 02: The boundaries between different forms of
Wellness healthcare are blurring. Personalized, predictive, and
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1530 - 1600 hrs Tea Break
1600 - 1730 hrs Super Session 03: Human resource is the biggest challenge across the
Workforce globe. More so with changing business models,
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1730 - 1800 hrs Break
INCREASED ROI

6. EVENT AGENDA DAY 1
Time Day1 Description
INCREASED ROI
1800 - 2030 hrs LEADERSHIP SUMMIT Leadership Summit is designed to bring senior
leadership teams together at the annual convention
with particular focus on addressing current
leadership challenges and future corporate
strategies. The summit seeks to transform the way
we think about current global issues and come up
with the strategies and skills to catalyze change,
accelerate development, gain visibility, and create
sustainable operating results.
2030 hrs onwards Dinner

7. EVENT AGENDA DAY 2
Time Day 2 Description
0900 - 1000 hrs While Chindia are the emerging hubs, the Indian
Outlook, Beyond Pharmaceutical Industry and Asian markets are
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1000 - 1030 hrs Tea Break
1030 - 1145 hrs Super Session 04: Collaborations are the order of the day with R&D
Partnering going the virtual way. There is a paradigm shift in the
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1145 - 1300 hrs Super Session 05: Neglected Diseases (ND) are causing severe
Neglected Diseases disabilities affecting billions of people worldwide
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1300 - 1400 hrs Lunch
1400 - 1530 hrs Super Session 06: The global pharma industry is constantly
CRAMs transforming to evolve around the changing
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1530 - 1600 hrs Tea Break
FORMULATE WINSOME STRATEGIES
Plenary Session 02:

8. EVENT AGENDA DAY 2
Time Day 2 Description
1600 - 1700 hrs BIOFUELS India has its own National Biofuels policy. The policy
is rightly framed with global biofuels production
standing at 16 billion gallons as compared to 4.8
billion gallons in 2000. With biofuels contributing
less than 1 percent of the existing global fossil fuel
usage, the opportunities are limitless. And India is all
set to tap into the bio-fuels pie.
1700 hrs Closing
For further information contact:
Bangalore: Gurunath S.A email: gurunathsa@cybermedia.co.in Ph: +91-9845752203
Mumbai: Imran Khan email: imrank@cybermedia.co.in Ph: +91-9867408720
Delhi: Vivek Verma email: vivekv@cybermedia.co.in Ph: +91-9810270022
Singapore: Stanrick Tan email: stanrickt@cybermedia.co.in Ph: +65 63369143
USA: Leslie Hallaman email: info@avanimedia Ph: +1-415-3312150
Europe: Alain Schiff-Francois email: asf@labmarketing.de Ph: +49-(0)7633-9234210
International: Kavita Pote email: kavitap@cybermedia.co.in Ph: +91-9923453223

9. Venue : Hyatt Regency, Mumbai
Date : 18th & 19th Feb, 2009
Organised by:
Sponsorship
Opportunities

10. Navigate 09 is a business convention that would explore key trends and strategies in Life
Sciences with an objective of navigating towards emerging opportunities, shorter time to
market and profitable ROI strategies. The convention aims to provide a program that reflects
the industry landscape and in-depth discussions of key policy makers, regulators and industry
leaders.
We have a range of sponsorship opportunities to maximize your organizations exposure to your
key stakeholders. Sponsors will receive acknowledgements, benefits and entitlements according
to their level of sponsorship contribution.
Tier 1: Presenting sponsor
Tier 2: Gold sponsors (day 1 and 2)
Tier 3: Session sponsors (Max 7)
Tier 4: Sponsors for conference collaterals & giveaways
Tier 1 and tier 2 will encompass the mainstream sponsorships. The mainstream sponsor
of Navigate-09 will have their brand become synonymous with this event. Tier 3 and 4 shall
constitute accessory sponsors. Wherever the event is promoted or visible, so too will be
the sponsors.
The sponsorship options and the chief benefits are mentioned below:
PRESENTING SPONSOR (Max 1)
Companies are invited to become presenting sponsors that offer maximum exposure & visibility
in all pre event, post-event and onsite marketing activities and henceforth-strong branding
opportunity on Navigate 09 convention. The sponsorship would entail the following:
EXCLUSIVE BENEFITS:
Opportunity to sponsor the CEO summit
Cocktail and dinner sponsor
Complimentary, fully furnished display space (9 sq meter)
20 complimentary conference attendee passes
Speaking opportunity: opportunity to co-chair the plenary sessions
ONLINE PROMOTION
Recognized as Presenting Sponsor in priority placement on event e-mail marketing,
direct marketing, brochure & event calendars.
Prominently recognized as Presenting Sponsor (logo and company notes) on website
Hyperlink to company website from Biospectrum (India) website

11. PRINT MARKETING
Recognized as Presenting Sponsor on press release
Brief description of your company in the key sponsors section of the event handbook
Promoted as Presenting Sponsor on attendee marketing collateral
ONSITE BENEFITS
Identified as Presenting Sponsor on Navigate 09 signage
Identified as Presenting Sponsor in conference guide
Mention by the conference chair during opening remarks
Logo to be used alongside Biospectrum on conference auditorium wall
Logo on attendee bag and Collateral Material in attendee bag
Use of press room for one private press event
Sponsor podium acknowledgement
POST EVENT
Recognized as sponsor on post-event print ad on Biospectrum (Indian edition)
Access to the attendee profile of the business conference.
Complimentary copy of the Conference proceedings (audio-visual proceedings)
Company logo and profile in the post-event CD sent complimentary to all attendees.
Opportunity Cost: INR 30 lacs / US$ 62500
GOLD SPONSOR: (Max 2)
Companies are invited to become Gold sponsors to the Navigate 09 convention. Gold sponsors
can choose to sponsor either day 1 or day 2 or both the days of the convention. The sponsorship
would entail the following benefits:
EXCLUSIVE BENEFITS:
Opportunity to sponsor entire day events
Plenary session sponsors (either or both days)
Lunch sponsors (either or both days)
10 complimentary conference attendee passes
Complimentary, fully furnished display space (9 sq meter)
Speaking opportunity: opportunity to co-chair the sessions

12. ONLINE PROMOTION
Recognized as Gold Sponsor on event e-mail marketing
Secondary sized logos strategically positioned in all event marketing material including
online and print advertising, event brochures and pre-event mailers
PRINT MARKETING
Promoted as Gold Sponsor on attendee and marketing collateral
Promoted as Gold Sponsor on print advertisements of Biospectrum (Indian edition)
Recognized as Gold Sponsor on press release
ONSITE BENEFITS
Identified as Gold sponsor on Navigate 09 signage
Identified as Gold Sponsor in conference guide
Collateral material in attendee bag
Announcement acknowledging your organization as the Gold sponsor in the official
welcome and opening of the event
Gold sponsor profile including logo of your company in the event handbook
POST EVENT
Recognized as Gold sponsor on post-event print ad Biospectrum (Indian Edition)
Company logo and profile in the post-Event CD sent complimentary to all attendees
Opportunity Cost: INR 20 Lacs per day (Day 1 or Day 2) / US$ 42000
SESSION SPONSORS (Max 7)
Companies are invited to sponsor the sessions at the event. Sponsorship opportunity is extended
for sponsoring any one or more than one of the following sessions discussed at Navigate 09:
Regulatory
Partnering
Managing workforce
CRAMS
Neglected Diseases
Healthcare & Wellness
Biofuels

13. The sponsorship entails the following branding opportunities:
Speaking opportunity at the sessions sponsored
Complimentary, fully furnished display spaces (6 sq. mts.)
Company logo at one prominent location at the conference venue
Company logo, profile and contact info in the Conference handbook
Company logo on website with a hyperlink to company website
Company logo and profile in the Post-Event CD sent complimentary to all attendees
Company name in all e-mailers for the conference
Five (5) complimentary attendee pass for the conference
Opportunity Cost: INR 5 lacs / US$ 10500 (each session)
Section 4:Convention Collaterals & Giveaways
ACKNOWLEDGE PARTNER -BADGE & LANYARD
Sponsored name badges will be worn by all event participants, sponsors and exhibitors.
Attendees will need to wear these for the duration of the event in order to gain access to
sessions, social functions and the exhibition
Branding opportunity:
Company logo on the attendee badge and the lanyard for the convention
Company logo at one prominent location at the conference venue
Company logo, profile and contact info in the Conference handbook
Company logo on Navigate - 09 Conference website
Company logo and profile in the Post-Event CD sent complimentary to all attendees
Company name in all e-mailers for the conference
Five (5) complimentary attendee passes for the conference
Opportunity Cost: INR 5 lacs / US$10500

14. ENVOY PARTNER - DELEGATE BAG
Every registered attendee will be provided with an official event delegate bag upon registration.
The delegate bag will contain the event handbook and other valuable information. Sponsorship
would entail the following:
Branding opportunity:
Company’s name and logo at a prominent place on the delegate bag
Company logo at a prominent place at the Registration Desk
Company logo at one prominent location at the conference venue
Company logo, profile and contact info in the Conference handbook
Company logo on website
Company logo and profile in the Post-Event CD sent complimentary to all attendees
Company name in all e-mailers for the conference
Five (5) complimentary delegates for the conference
Opportunity Cost: INR 5 lacs / US$ 10500
SEQUEL PARTNER - POST EVENT DVD
Companies are invited to be the event CD sponsor; the CD contains event proceedings and event
collaterals and is circulated to all attendees of the Conference. The sponsorship would entail the
following:
Branding opportunity:
Company logo, on the cover of conference CD
Company logo, profile and contact info in the Conference handbook Company logo on
the website
Company logo and profile in the Post-Event CD sent complimentary to all attendees
Company name in all e-mailers for the conference
Five (5) complimentary attendees for the conference
Opportunity Cost: INR 5 lacs / US$ 10500

15. POST SHOW REPORT:
Companies are invited to be the Post show report sponsor, which shall contain the proceedings
and event collaterals and is circulated to all attendees of the Conference, as well as the regular
readers of Biospectrum. The sponsorship would entail the following:
Branding opportunity:
Company logo, on the cover of the report
Company logo, profile and contact info in the Conference handbook
Company logo on the website
Company logo and profile in the Post show report sent complimentary to all attendees
Company name in all e-mailers for the conference
Five (5) complimentary attendees for the conference
Opportunity Cost: INR 5 lacs / US$ 10500
Note:
You may choose as many individual sponsorship opportunities as you like from the range on
offer. If you would like to sponsor an event that is not on the list, contact us and we will
customize a program to meet your goals. All sponsorships are on the first-come-first-serve basis.
For further information contact:
Bangalore: Gurunath S.A email: gurunathsa@cybermedia.co.in Ph: +91-9845752203
Mumbai: Imran Khan email: imrank@cybermedia.co.in Ph: +91-9867408720
Delhi: Vivek Verma email: vivekv@cybermedia.co.in Ph: +91-9810270022
Singapore: Stanrick Tan email: stanrickt@cybermedia.co.in Ph: +65 63369143
USA: Leslie Hallaman email: info@avanimedia Ph: +1-415-3312150
Europe: Alain Schiff-Francois email: asf@labmarketing.de Ph: +49-(0)7633-9234210
International: Kavita Pote email: kavitap@cybermedia.co.in Ph: +91-9923453223