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The medium shot in this
image shows that Freddy
is close to us and we
cannot escape him.
His body structure shows
his strength and shows
that he is a male figure.
Freddy’s face you can tell has a
different texture which looks
burnt due to the hole in his
face. Also the hat emphasis's
the fact that he is mysterious
character and makes you
wonder what his eyes look like.
The use of the hat and the
burnt face may be to hide his
features which he may be
ashamed of in one hand or to
create fear within the audience.
He seems to be inhumane
because people don’t look like
him in society. This shows
there is an imbalanced
equilibrium between him and
society. Also the smirk on his
face tells me that he enjoys
what he does.

The information provided at the
bottom are the producers and
distributors. As you can see here
the sign of Warner Bros. are being
shown. As an audience seeing that
this movie is being produced by
Waner Bros. you’ll assume this
movie would be interesting and well
spent on.

The missing of a tagline is effective because using a
tagline will distract the idea that Freddy is dominant.
Also adding a tagline of the actors may make the
audience associate Freddy with the character. Which
may take away the fear of the movie.

The fact that the this poster is a
majority of black, red and white
gives a sense that this movie is a
horror. The colour red can be
associated with danger in this
case. The colour black could be
associated with death because
black tends to be worn at
funerals. However the colour
white in my opinion shows a bit
of hope and danger
because, white can be
associated with escape but on
the other hand being shown the
light of heaven. Also the to gain
hope is to overcome Freddy.
The claw of Freddy gives a
sense that this is a slasher
movie because it is sharp and
as well as he look suspicious.
Freddy makes the glove his
wearing threatening. Whereas
if he wasn’t to wear it the
sharp glove will be fine.
The word nightmare gives
the audience an idea of
what the genre is going to
be. In this case horror.

The typography used in this poster
is all in capitals so it can stand out to
the audience as well as the words
“NIGHTMARE” and ELM STREET”
are in bigger fonts which shoot out
again to the audience. Traditional
writing mixed with comic sans. It is a
nightmare that happens in Elm
street.
The blood on this side of
the face to me means
that the innocent side of
her face doesn’t deserve
what's going on however
the other side shows the
crazy side to her with the
red eyes. Also the red
bloody tear may be a cry
for dangerous help.

This side of her face
shows the normal
equilibrium of where
she stands. However
on the other side of
her face shows the
destroyed, hurt and
possessed like face.

The smashing in
this poster may
suggest that things
go wrong in the
girls life.

The shot type of this poster is a
medium shot with the top bit of
her head cut off.

The colours used in this
poster are black which take
up the majority of the
poster. Black can be
associated with death. Red
is used which shows
danger, as well as white
which to me symbolises
everything was normal until
the red, which is danger
came alone.

The typography used is all
in capitals with traditional
comic sans wrtting. The
colour starts from red which
signifies blood slowly
dripping to become white.

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Genre, iconography and ideology

  • 1.
  • 2. The medium shot in this image shows that Freddy is close to us and we cannot escape him. His body structure shows his strength and shows that he is a male figure. Freddy’s face you can tell has a different texture which looks burnt due to the hole in his face. Also the hat emphasis's the fact that he is mysterious character and makes you wonder what his eyes look like. The use of the hat and the burnt face may be to hide his features which he may be ashamed of in one hand or to create fear within the audience. He seems to be inhumane because people don’t look like him in society. This shows there is an imbalanced equilibrium between him and society. Also the smirk on his face tells me that he enjoys what he does. The information provided at the bottom are the producers and distributors. As you can see here the sign of Warner Bros. are being shown. As an audience seeing that this movie is being produced by Waner Bros. you’ll assume this movie would be interesting and well spent on. The missing of a tagline is effective because using a tagline will distract the idea that Freddy is dominant. Also adding a tagline of the actors may make the audience associate Freddy with the character. Which may take away the fear of the movie. The fact that the this poster is a majority of black, red and white gives a sense that this movie is a horror. The colour red can be associated with danger in this case. The colour black could be associated with death because black tends to be worn at funerals. However the colour white in my opinion shows a bit of hope and danger because, white can be associated with escape but on the other hand being shown the light of heaven. Also the to gain hope is to overcome Freddy. The claw of Freddy gives a sense that this is a slasher movie because it is sharp and as well as he look suspicious. Freddy makes the glove his wearing threatening. Whereas if he wasn’t to wear it the sharp glove will be fine. The word nightmare gives the audience an idea of what the genre is going to be. In this case horror. The typography used in this poster is all in capitals so it can stand out to the audience as well as the words “NIGHTMARE” and ELM STREET” are in bigger fonts which shoot out again to the audience. Traditional writing mixed with comic sans. It is a nightmare that happens in Elm street.
  • 3. The blood on this side of the face to me means that the innocent side of her face doesn’t deserve what's going on however the other side shows the crazy side to her with the red eyes. Also the red bloody tear may be a cry for dangerous help. This side of her face shows the normal equilibrium of where she stands. However on the other side of her face shows the destroyed, hurt and possessed like face. The smashing in this poster may suggest that things go wrong in the girls life. The shot type of this poster is a medium shot with the top bit of her head cut off. The colours used in this poster are black which take up the majority of the poster. Black can be associated with death. Red is used which shows danger, as well as white which to me symbolises everything was normal until the red, which is danger came alone. The typography used is all in capitals with traditional comic sans wrtting. The colour starts from red which signifies blood slowly dripping to become white.