A research design is a framework that details the procedures needed to obtain information to solve marketing problems. It includes defining needed information, designing exploratory, descriptive, or causal phases, specifying measurement and sampling procedures, and developing a data analysis plan. Research designs are classified as exploratory, descriptive, or causal depending on their objectives and characteristics. Exploratory research aims to provide insights and is flexible, while descriptive and causal research have clearly defined objectives and structured processes.