New and emerging technologies - ensuring social inclusion
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New and emerging technologies are providing greater opportunities for social inclusion for people with disabilities than even before, and as a market, this proportion of the market is growing.
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New and emerging technologies - ensuring social inclusion
- 1. New and Emerging Technology Ensuring Social Inclusion Alex Varley Media Access Australia
- 2. What will we cover?
- 3. What are the things that matter? The Trends that affect social inclusion and media access
- 4. It’s all about you !
- 6. Content is king ,
- 7. Content created with captions
- 8. How is technology innovating?
- 10. Cinema Future?
- 11. The Apps Have It
- 12. ABC iView with captions
- 13. Caption Tube
- 14. Google voice search How? Why does it matter?
- 15. What impact does this have on Social Inclusion? News travels faster
- 16. What impact does this have on Social Inclusion? Solutions are mainstream
- 17. What impact does this have on Social Inclusion? People with disabilities are a growing part of the market
- 18. www.mediaaccess.org.au Tel/TTY: 02 9212 6242
Editor's Notes
- Talking menus in a TV Chipset being used in othe rmanufacturers Developed at vast expense Looking to put it in other devices (consumer goods etc) Linking up the gaps in access – AD service, voice EPG but not TV itself
- Customised/personalised information Mainstream access Users will work out how they will use it Voice/touch/smell? search is useful Social media is you – what is accessible? Customised information YouTube Twitter Timeshift Share with friends User-generated content Mash up
- Everything is connected You can find what you want the world is pinpoint not linear That includes search engines Location specific – it knows where you are
- Content is king Most user content is crap Good content always finds a way Delivery and distribution will change completely in the next 10 years, but good content never changes
- See Mobile TV with Foxtel released last week but no captions – Deafies big users of mobile technology – missing markets here
- Outline of what we have now Digital
- Special glasses, wearable Rear window old news now 3D captions and description – caption art vs practical access Brazilian cinema that lets the audience program – maybe you could program CC or AD with that
- iPhone is the most accessible technology In the region of 2,000 apps a day being developed Also moving to Blackberry and Google Android versions Play music Knows where you are Simplify getting information Shazam and other recognition
- Needs to be accessible – caption tube for video Description services in dance Alternative ways of experiencing – tactile, Theme parks Even shop products – notes on specific exhibit
- Automatic Sure not perfect, but what a lot of content Last week Universal Subtitles released
- How Google used telephone searches to create a voice search engine that works And what impications does that have? Google Goggles, Translate Virtual siberian railway
- Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outside and inside no blind access Apps needed
- The market is a gradual scale, not a black/white yes/no pattern Means deaf consumers want same things and should have them in basic set up New business/comms challenge is customising the main product using existing features for it to work for individuals Specialist things are dead-end, although useful for showing the mainstream that it’s not that hard!
- Location specific is important – iPhone app for accessible cinema Websites are no longer linear – search engines incl in title – Google analytics is scary but useful People expect customised information – smart guides in DC Individuals not mass market - Social media and word of mouth become important – twitter, link Don’t do what National Museum did with Giant Braille on outtide and inside no blind access Apps needed