BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
++2013 04 09_fri_mayor_presentation_vjm
1. Mayor Rawlings
FRI Presentation to
Mike Rawlings, Mayor of Dallas
Regional Recreation Center
White Rock Hills Library
9150 Ferguson Road
Dallas, Texas 75228
Tuesday, April 9, 2013
4:00 p.m. 1
2. BOARD. . .
LEADERSHIP
Vikki J. Martin, President Eric Boon Monica Smith
Claremont Addition Doctors Hospital at White Downs Smith, Esquire
Neighborhood Association, Rock Lake, Dir. of Business Dev.
Resident Ed Snyder
Bill Coleman Lakeland Hills Crime Watch,
Susan Walker, Vice-President Casa Linda Forest Resident
Lakeland Hills Crime Watch, Neighborhood Association,
Resident Resident J.T. Walker
Claremont Addition
Dr. Kenneth Cantrell, Doug Hunt Neighborhood Association,
Secretary East Dallas Access Self Storage, Owner Resident
Veterinary Clinic, Veterinary Dr. William “Gerry” Jones
Medicine Forest Hills Neighborhood
Jerry Clancy, Treasurer Association, Resident
Lone Star Credit Union, Ed Leyden
President Bishop Lynch High School,
President
2
3. ADVISORY. . .
COUNCIL
ADVISORY COUNCIL
Bobbi Bilnoski Sharon King Richard Roper
Business Consultant Vice President Development, Attorney for Thompson Knight
(Concinnity Network) (Consumer Credit LLP, (former U.S. Attorney of
Jeff Cuban Counseling Service) Northern District)
Business Leader (VP at Liz Renfro Suzy Ruff
HDNet/Magnolia Pictures, FRI Resident Civic Leader (Board Member
VP at The Wagner/Cuban (William Davis Realty) of Dallas Zoo/ USO Volunteer
Companies) Mel Renfro at D/FW Airport)
Dr. Marc Goldman FRI Resident Marnie Wildenthal
Orthopedic Surgeon (Former Dallas Cowboy, Civic Leader (Board Member
(White Rock Orthopedic Professional Football Hall of of Vickery Meadow Learning
Association) Fame) Center / Past President of
Helen Holman Phil Ritter TACA Board of Directors)
Nonprofit Consultant Executive Vice President (DFW
(Helen Holman & Associates, Airport)
LLC, President)
3
4. Collaborative Leadership Builds Community
VISION
Complete Economic We are accomplishing our Vision and FRI is making things happen:
LEADERSHIP
Mission because of our strong
Revitalization of Building a new library,
partnerships. FRI focuses on three
Far East Dallas critical areas: Building a new community
recreation center,
Developing Youth and Families – Improving the academic
providing educational and
MISSION recreational programs and activities.
performance of local schools,
Transform Far East Dallas Community Empowerment –
Making the neighborhoods a safer
place, and
into a safe, beautiful, reducing crime and increasing
safety. Encouraging economic development
prosperous and for convenient shopping and
proud community. Economic Revitalization– nearby jobs.
increasing public and private capital
investment in the community. All these efforts make Far East Dallas
one of the most desirable places to live
VALUES By bringing together businesses, in Dallas!
Integrity, Community, neighborhood and Crime Watch groups,
law enforcement, schools, nonprofits,
Stewardship, Leadership, the faith community, apartments and
and Respect. others in Far East Dallas,
4
5. FOCUS . . .
Youth & Family Community Economic
Development Empowerment Revitalization
providing educational reducing crime increasing capital
and recreational and increasing investment
programs. neighborhood safety. in the community.
6. FRI Service Area
The FRI service area covers serves than 73,290 residents,
26,980 households and 2,000 unique business entities.
6
7. community strength
What is the Ferguson
Road Initiative (FRI)?
FRI is a grassroots
diversity
The FRI service area covers:
Asian/Other (5%) and
community-based
73,298 residents, Caucasian (30%)
organization made up of
26,986 households and residents.
more than 30 area
Neighborhood Associations 2,000 unique businesses. Economically diverse,
and Crime Watch groups, our community is
The FRI area represents
nonprofits, apartments,
broad ethnic and cultural comprised of high,
businesses, faith-based
diversity. medium, and low
organizations, schools and
other concerned groups and The overall FRI area is income residents. The
individuals -- all working divided between
average household
towards accomplishing our African-American (20%), income $35,000, based
mission. Hispanic (46%), on the 2010 Census.
7
8. significant
Crime is down:
When the White Rock East
area joined FRI, the area crime
strides
Academic Achievement health, safety programs; and
rate was among the highest in
the city.
and Social Services are social services.
Through the DOJ Weed & Seed
on the rise!! Our first Safe Haven site,
Bayles Elementary School, has
federal grant funds, FRI FRI works with area schools
improved from Low
achieved: and apartments to provide:
Performing in 1992 to
61% reduction in violent after-school mentoring; Recognized in 2009.
crime and a tutorial programs;
25% reduction in overall cultural field trips for entire
crime in targeted areas. families;
drug and gang prevention
education;
8
9. 2010 census
demographics
73,298
26,986 Total
residents
Households
Under 5 years old 6,945 (09%)
5 to 19 years old 15,835 (22%)
•
20 to 64 years old 43,545 (59%) Average Household
65 and older 6,973 (10%) Size = 3 people
Male 35,437 (48%)
Female 37,861 (52%) 9
10. Families in A family of 3
living on
Poverty. . . $34,281 year
POVERTY
10
11. Children in 92% of students in
our schools qualify for
Poverty. . . free/reduced lunch
Student Students with Students eligible Special
School Enrollment Limited English free /reduced Education
proficiency lunch Students
POVERTY
Alex Sanger Elementary 469 50% 86% 5%
Bayles Elementary 611 46% 96% 9%
Casa View Elementary 766 59% 95% 8%
Charles A. Gill Elementary 764 54% 92% 4%
S.S. Conner Elementary 643 32% 96% 8%
George W. Truett Elementary 1,052 38% 96% 7%
Harold W. Lang Middle School 1,367 23% 85% 12%
11
12. Community 2 out of 5 Dallas
households live in
asset poverty!
in Poverty . . . Couldn’t last 4 months if they
lost their main source of income.
POVERTY
Source: CFED, Communities Foundation, Thomson Family Foundation
12
13. successful
Driving Results . . .
partnerships
Economic Development attracts
area investments and stabilizes
$37 million in bond
home values: FRI has facilitated
more than $200 million dollars of
Property funding since 1998
investment in high, middle and
affordable housing and retail along
Values Have Capital improvements improve quality of
life for all: FRI’s Bond Committee,
composed of dedicated residents and
Ferguson Road. Overall property
values have increased by 30% over
Increased businesses have successfully secured
bond program funds that have improved
the last 15 years.
$200M in
30% our neighborhood streets, bridges, parks
and provided flood mitigation. We
celebrated the grand opening of the
Economic Since 1998 White Rock Hills Branch Library in 2012
and the White
Rock Hills
Regional Recreation Center is
Devlepment in the works!
13
14. RESULTS . . .
2009
Governor’s Award
award winning
Spray ground in Ferguson Park
Aquarium Family Field Trip
2010 2011
Greater Casa View joins FRI Mayoral forum
Bulldozed blighted property to
Boy Scout graffiti paint over Community Connection
make way for a new
community recreation center! Annual Gala: Everything’s Fall Community Breakfast
Coming Up Roses Winter Social
FRI Neighborhood Gatherings Greater Casa View Town Hall
FRI Day of Empowerment meeting and
Outreach Victims Assistance community organizing
Spring Groundbreaking of Greater Casa View Welcome,
White Rock Hills permanent supportive
Branch Library housing project for
Pastors’ Breakfast formerly homeless
14
15. TOP SIX REASONS TO JOIN FRI!
Why Support FRI?
WE NEED
We are committed to EMPOWERED
serving the Far East COMMUNITIES EACH OTHER!
Far East Dallas Together we can address crime, safety,
Dallas Community. neighborhoods work
Here are six top together to advocate for urban blight, under-performing schools,
positive change. and business degeneration.
reasons why YOU
should join FRI. IMPROVED PUBLIC
SCHOOLS By joining forces and building alliances
Our schools have greatly with businesses, the City of Dallas,
A SAFER COMMUNITY
Crime watch programs
improved with FRI’s financial the Police Department, other law
support and involvement. enforcement partners, the faith
reduce crime in the
community and promote MUNICIPAL LIBRARY community, schools, social service
safety. Our 1995 vision of a new agencies and others, we can empower
STRONGER FAMILIES library for our community our community and make it
has become a reality!
Our social service and
educational programs RECREATION CENTER
the most desirable place to
strengthen youth and their
families.
$5 million in bond dollars live in Dallas, Texas!
secured to purchase land for
a Regional Recreation
Center.
16. Neighborhood Safety
Community Public Safety Grant
• There is a $10,000 grant through Winston-Salem State
University’s Center for Public Safety, the evaluation
partner of the Dept. of Justice.
• The grant funds evaluation of former DOJ Weed & Seed
sites after funding cycles have concluded.
• The grant will help determine how successful the
Weed & Seed program has been over time.
• The application process will be open by early summer
2013 and FRI will apply.
16
17. 2012 Accomplishments
The White Rock Hills Branch
Library at 9150 Ferguson is a
LEED certified building and
very energy efficient. It
includes:
• 100 parking spaces.
• Meeting/classroom space
seating 100 with kitchen and
restrooms that can be used after-
hours.
• 45,000 to 50,000 volume
collection of books/media.
• Separate public areas: Adults,
Teen Centers, and Children’s
Area.
• Public computer stations and
laptops for public use.
• Free wireless access.
• Two self-checkout stations.
• Drive-up access for book and
media returns.
• Easy access to DART or alternate
transportation.
17
18. Dreams Come True Event Sponsors
Thank you to our generous sponsors of the White Rock Hills Branch Library
VIP Preview and Grand Opening Celebrations. These sponsorships will also support ongoing FRI initiatives.
Royal Event Sponsor, $10,000 Glass Slipper Sponsor, $100
• Doctors Hospital at White Rock Lake • Anonymous
• Shawn & Alison Ashmore
Fairy Godmother Sponsor, $2,500 • Lee Barron
• Larry & Sue Ingram, McDonald’s • Eugene & Bettie Campbell
• Residential Reservices • Dr. & Mrs. Kenneth Cantrell
• Claremont Addition Neighborhood Association
Prince Charming Sponsor, $1,000 • Roberto & Alise Cortez
• Anesthesia Consultants of Dallas • Ann Davis
Special Friends • Bishop Lynch High School • Episcopal Church of the Good Samaritan
• Resource One Credit Union • Ryan Holloway, Holloway Benefit Concepts
• Advocate Magazine • Dub & Gusteen Jenkins
• Bobbi Bilnoski, Concinnity Network • George & Debbie Knight
Proclamation Invitation Sponsor, $500
• Gary Lawler
• City Credit Union
• Amanda Buckley • Robert D. Brown & Vikki J. Martin
• State Representative Eric Johnson, District 100
• Thomas & Sandra Moton
• Café Lago
• Chung Tran & Lahn Nguyen
Elixir Beverage Sponsor, $500 •
• Stacey Callaway Photography Connie Northcutt
• Dr. Angela Scheuerle • Dr. AJ Ortega, White Rock Orthodontics
• Creative Arts Center • Mel & Liz Renfro
Feast Food Sponsor, $500 • Phil Ritter
• The Dallas Storytelling Guild
• Texas Regional Medical Center at Sunnyvale • Yvonne Salazar
• Max & Denise Davis • Mary Scallorn
Jester Entertainment Sponsor, $500 • State Representative Kenneth & Michele
• Highland Park Cafeteria
• Lone Star Credit Union Sheets, District 107
• OMNIPLAN Graphics • Rick & Margaret Sorrells
Carriage Transportation Sponsor, $500 • John & Bette Stanford
• Starbucks at Casa Linda
• HOK • Claude & Frances Thompson
• Junior League of Dallas • Veritex Community Bank
Sheriff of Nottingham Security Sponsor, $500 • Lynn Vogt
• Ed Snyder • Diana Gilbert & Susan Walker
• Gerry & Jan Worrall
2012 community tour guide 18
19. White Rock Hills Branch Library
Grand Opening of WRHB Library—June 16, 2012
About 400
people a week
use the
library!
Residents line-up for the Ribbon cutting
Grand Opening Parade
The White Rock Hills Branch Library Programs
1. English as a Second Language (ESL) Classes
2. Third Thursday Book Club
3. Teen Gaming
4. Library Live!
5. Boogie Woogie Books
6. Baby Bounce Basics
Roy Stanley Lodge
7. Fun with Math & Science Preschool Storytime
conducted a blood drive
19
23. Harry Stone Improvements
The Harry Stone
Recreation Center at
2403 Millmar will
include
• A circular, glass-
enclosed office,
• A 1500 square
foot, state-of-the-
art fitness center,
• A commercial
kitchen with
adjacent dining,
• Meeting rooms,
• Landscape and
lighting for greater
safety
• 2 refurbished
gymnasiums
• A dance studio
with special
flooring and
mirrored walls 23
24. Community & Family Wellness Center
100% Focus
in 2013!
In 1995, FRI committed to building a
Regional Recreation Center 24
25. Recreation Center Gap
Ridgewood RC
White Harry Stone RC
Rock Hills
Regional
Samuell-Grand Tennis Cntr Recreation
Center
Exall RC
MLK RC /Clinic
Eloise Lundy RC Exline RC
Fireside RC
25
26. Vision for the Future
White Rock Hills Community Family Wellness Center . . . on White Rock Trail!
VISION
26
27. Vision for the Future
The White Rock Hills
Community Family
Wellness Center will
include:
• Modern
gymnasiums
• Public meeting
spaces for all VISION
ages/stages
• Indoor and
outdoor aquatic
• Workout
facilities
• Jogging paths
and connection
to White Rock
Trail
• Elegant and
casual design to
blend in with the
community.
27
28. 5 Step Plan
1. Obtain the property.
2. Identify potential partners.
3. Determine feasibility, the needs and
desires of the community
4. Formulate plans, programs, and a
timeline for construction.
5. Explore interim property uses.
28
33. White Rock Trail
Est. Funding Needed: $5M
Total Planned Length: 23,360 Linear Feet (4.4 miles)
33
34. Questions?
What
questions do
you have?
Can you help
us make
THIS dream
come true!
35. accolades
leadership “The Ferguson Road Initiative has
spent the last 13 years working to
‘weed out’ crime and ‘seed in’
human resources. FRI is always
looking towards the future. They
are masters of fusing the pro bono
abilities of their volunteers and
leaders to find entrepreneurial ways
to reshape and restore their
community.”
Mike Rawlings, Mayor of Dallas
2012 community tour guide 35
36. accolades
“I want to add my congratulations
to The Ferguson Road Initiative for
advocates
recognizing that this community
needed a library and a recreation
center. I thank FRI for being such
great champions for change in the
Ferguson Road area”
Carolyn R. Davis, Dallas Council
Member, District 7
2012 community tour guide 36
37. accolades
“Our community is stronger,
strong
our streets are safer and our
future is brighter because of the
work of the people at the
Ferguson Road Initiative. What
they have accomplished stands as
a shining example to every
neighborhood in Dallas and
throughout our state.”
State Representative Eric Johnson,
District 100
2012 community tour guide 37
38. accolades
“Far East Dallas is
fortunate to have the
Ferguson Road Initiative
achieve
to provide a vehicle to
bring residents,
businesses, schools,
churches and others
together to achieve a
common goal. “
State Representative
Kenneth Sheets,
District 107
2012 community tour guide 38
39. accolades
stewardship
“I appreciate Ferguson Road
Initiative’s efforts to stop crime and
rebuild communities. When
communities come together, in
partnership with law enforcement,
great outcomes tend to be the
result! ”
Congresswoman Eddie Bernice
Johnson, U.S. House District 30
2012 community tour guide 39
40. accolades
“Through collaboration with local
integrity
and federal authorities, FRI stands
as a model for all communities who
wish to improve their standard of
living through hard work and
dedication.”
U.S. Senator John Cornyn
2012 community tour guide 40
Youth and Family Developmentproviding educational and recreational programs.After School TutoringKids ClubsFamily Kite DayFamily Cultural Field TripsSchool science and math educational workshopsFree eye exams and glassesFamily Domestic Violence prevention workshopsVolunteer Income Tax Assistance (VITA)Community Empowermentreducing crime and increasing neighborhood safety.37 neighborhood associations and crime watch groupsVolunteers in PatrolLeadership DevelopmentNational Night OutCrime Prevention Through Environmental Design (CPTED)Crime Watch ToolkitCommunity ProsecutorCommunity Code ComplianceHeath, Safety, Housing & Financial Wellness FairsEconomic Revitalizationincreasing capital investment in the community.Spraypark at Ferguson ParkSkatepark at Lakeland Hills ParkWhite Rock Hills Branch LibraryWhite Rock Hills Community Recreation CenterRaised $30M in Bond Funds for community projectsFacilitated $200M in private funds for retail and housing
The trail ties into FRI's goal of making our community "walkable" and connecting our 35 neighborhoods. It will provide community health benefits of running, walking and cycling. Run it and you’re ready for a marathon!North-south trail that connects North Dallas to the tip of White Rock Lake. Residents N. of Interstate 635 will park at Valley View Park, bike the trail south to the lake, complete the lake loop and ride back for a scenic 25-mile trip. Great for walking, horseback, bicycle, skating, and wheelchairs. Within existing city park land and ONCOR utility right-of-way adjacent to White Rock Creek in far east Dallas. Links Tenison Golf Course, Samuel Grand Park, Lawnview Park and Gateway Park – with our new White Rock Hills Community Family Wellness Center. Connects directly with the East Dallas Veloway South. Access from the planned Dallas Area Rapid Transit (DART) light rail Lawnview Station. A proposed spur would provide a link to the Ash Creek Greenbelt and St. Francis Park.An active Capital Project for the City of Dallas (PRK06503)