How to earn authority in your niche or industry, using 7 simple steps

1. Authority
Domination
7 Power Steps to Becoming an
Authority in Your Niche Market
Internet Marketing Muscle http://internet-marketing-muscle.com

2. Authority – An Introduction

Becoming an authority has its benefits
− Traffic
− Higher conversions
− More JV opportunities
− You can increase your prices
− Build your lists
− Command attention and recognition
Internet Marketing Muscle http://internet-marketing-muscle.com

3. Complete Market Domination

Requires intense FOCUS

Dominate one market at a time

Put together a Full Market Assault

Go “Above & Beyond”

Offer immense value

Create & Market “Pillar Content”

Build your lists
Internet Marketing Muscle http://internet-marketing-muscle.com

4. Siphon from Authority Figures

“Guilty by association”

Target 5-10 leaders in your market
− Get in front of their audience

Forums

Web sites

Blogs
− Interview the leaders

They love it—it strokes their ego

They send you traffic 
Internet Marketing Muscle http://internet-marketing-muscle.com

5. Trade Content for Credibility

Guest Blog
− Read Chris Garrett’s “Guest Posting” ebook

http://internet-marketing-muscle.com/guestposting

Content Syndication
− Content Syndication BLAST

http://content-syndication-blast.com

Original content ONLY
− No spun content, all yours, written by YOU
Internet Marketing Muscle http://internet-marketing-muscle.com

6. Create Your Own Product Line
 Use that list of 5-10 leaders in your industry
 What products have they created?
 How can you complement those products?
 Add value
 Fill in holes
 Solve a specific problem
 Give it away
 Sales Funnel Basics!
Internet Marketing Muscle http://internet-marketing-muscle.com

7. Brand Yourself

YOU are the brand!

Put your brand message on everything.

Signature goes everywhere, too

Forums and active blogs build brands
Internet Marketing Muscle http://internet-marketing-muscle.com

8. Build a Membership Site

Make it Evergreen

Membership grows rapidly (if you provide
quality content and value)

Build a tribe!
Internet Marketing Muscle http://internet-marketing-muscle.com

9. Final Tips

Building AUTHORITY is a long-term strategy
for success

Use Google+ to establish and strengthen your
authority status

Incorporate Google Authorship to further
enhance your credibility

Learn more at The Internet Marketing
Coaching Academy: http://coaching-
academy.us
Internet Marketing Muscle http://internet-marketing-muscle.com

10. Contact Internet Marketing
Muscle

Internet Marketing Muscle Web Site
− http://internet-marketing-muscle.com

Email
− bill.davis [at] internet-marketing-muscle [dot] com

Phone
− (925) 605-5553
Internet Marketing Muscle http://internet-marketing-muscle.com