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JB 2183 Ch 1 What is PR

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Bill Handy
Bill Handy

JB 2183 Ch 1 What is PR

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PR is... ,[object Object],[object Object],[object Object]
Key words to remember in defining public relations are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR has a process... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most popular Terms for PR in Fortune 500 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Less- flattering PR terms ,[object Object]
PR vs. Journalism ,[object Object],[object Object],[object Object],[object Object]
PR vs. Journalism ,[object Object],[object Object],[object Object]
PR vs. Advertising ,[object Object],[object Object]
How PR supports marketing ( The 5 th P) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public relations vs. marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The trend... ,[object Object],[object Object],[object Object]
Global scope of PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Variety of Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills Needed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Job levels in PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNSHIPS ,[object Object],[object Object],[object Object]
Experience Pays ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of PR ,[object Object]

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JB 2183 Ch 1 What is PR

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Editor's Notes

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