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Creating Bike Culture to Become a Platinum Bike Friendly City Creating Bike Culture to Become a Bike Friendly City Ann Freiwald Alta Planning + Design
What is bike culture?  Ridership  Visibility  Acceptance  Pride
How to get there? Policies and laws Leadership Plans Money invested Messages everywhere Infrastructure Programs Integrated “Five E’s” Many groups
Four Types of Cyclists A B C D ,[object Object]
B - Enthused and confident (7%)
C - Interested but concerned (60%)
D - No way, no how (33%),[object Object]
Copenhagen ,[object Object]
Bicycle Modeshare: 36% (Goal: 40%)
Bikeway miles: 332 km of bikeways (206 miles)
Crash risk has decreased 50% in 5 years,[object Object]
Crash and injury data
User satisfaction
Average speed
Pavement quality ratings
Bicycle facility miles
Money spent on infrastructure,[object Object]
Parking Reduction
Green Wave
Amsterdam ,[object Object]
Bicycle Modeshare: 37%
Ridership trends: Steady since 1991
Bikeway miles: 450 km (280 miles)  ,[object Object]
Bicycle Parking
Bicycle Parking
Lights On campaign
Traffic Calming
Branding
Portland Population: 568,000 Bicycle Modeshare:  ,[object Object]
 	8% (Citywide auditor’s survey)Bicycle usage increased 28% in 2008 BFC Ranking: Platinum Bikeway miles: 270 miles of bikeways  ,[object Object]
	31 miles of bicycle boulevards
	67 miles of multi-use pathways,[object Object]
Bicycle Art
Bicycle Economy
Bicycle Economy
Kids & Families / SR2S
Sunday Parkways
Community Events
Major Events
Tourism
SmartTrips
Transit Integration
Bicycle Boulevards
Women on Bikes
New York City Population: 8,274,527 Bicycle Modeshare: less than 1% 35% increase between 2007 and 2008  BFC Ranking: Bronze Bikeway miles: 420 miles
Summer Streets
Reclaiming Streets

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Bike culture and small towns

Notas do Editor

  1. Lots of grassroots events put on by community. Bike moves (on left is a theater company that moved by bike), weekly breakfast on the bridges with donuts and coffee for bicyclists, Pedalpalooza (2-week bike festival with 15 – 20 events per day), bike polo, Slug Velo (slow bike rides) etc. 4000 events per year (average of 1 every 27 minutes).
  2. Also major events like Bridge Pedal (left) with 20,000 participants, Cross Crusade (national cyclocross championship series), Tour de Fat.
  3. SmartTrips – individualized marketing program that helps people drive less. 20,000 households per year. Invited to order customized packet of maps and brochures. Fun bike and walking events. Incentives and coupons. Results in 10% reduction in drive-alone trips at cost of about $20 per household.
  4. Great transit integration – bikes can be brought on bus and rail at all times, no extra cost or permit needed. Has been too successful; demand far outstrips supply at this point. Good problem to have; agency is working on it now.
  5. Bicycle Boulevard – low-traffic residential routes that have been optimized for cycling through traffic calming, vehicle barriers, crossing treatments, and wayfinding signs and markings. Great for group C cyclists – true “8 to 80” facility. Beautiful and low-stress riding environment.
  6. Women on Bikes program – many women feel intimidated in bike shops. Series of workshops and group rides to get women started with bicycling and give them a social support network.
  7. 3 consecutive Sundays in August, 7 mile loop. Huge success.
  8. Excess street capacity converted into protected cycle tracks and public plazas
  9. Annual day sponsored by Trust for Public Land to convert parking spaces into mini parks, highlight need for more public space.50 spaces in 2008 in NYC>
  10. Great high-profile safety campaign aimed at drivers and cyclists
  11. Great high-profile safety campaign aimed at drivers and cyclists
  12. Great high-profile safety campaign aimed at drivers and cyclists
  13. Great high-profile safety campaign aimed at drivers and cyclists
  14. Great high-profile safety campaign aimed at drivers and cyclists
  15. Great high-profile safety campaign aimed at drivers and cyclists
  16. Suggestions for next steps:Continue to implement infrastructure as quickly as you can, enhance impact with complementary programsWork on many fronts – many types of efforts, many messages, many messengersFigure out how best to use all groups and individuals to work simultaneously on many frontsBest programs will:Increase cyclist visibilityBe fun and positive – more ‘sticky,’ more appealing, better for agency imageAppeal to non-cyclists