A SW product management presentation from a telecom OSS BSS perspective. References a) TMForum b) I. van de Weerd, S. Brinkkemper, R. Nieuwenhuis, J. Versendaal, L. Bijlsma, “On the Creation of a Reference Framework for Software Product Management: Validation and Tool Support“, Utrecht University, Netherlands, http://www.cs.uu.nl/research/techreps/repo/CS-2006/2006-014.pdf, 2006

1. Product Development & Management Approach & Phases
Operations & Business Support System for Wireless Broadband

2. Agenda
 Objective
 Setting the Background
 O/BSS for Wireless – Business Portfolio & Product Line
 O/BSS for Wireless Broadband –Theme & Roadmap Planning
 O/BSS for Wireless Broadband - Requirements Management
 O/BSS for Wireless Broadband – Planning, Development & Launch

3. Objective
 A Product Management Case Study –OSS BSS for Wireless Broadband
 SPM aspects from an OSS BSS perspective
 Product Standards Referred & considered : E TOM & TAM
 Representation of OSS BSS portfolio identified & touch base on major
feature functions of the OSS BSS solution.

4. Product Management Stages & Interfaces •Internal Resources
, Budget factors &
Portfolio Management Time Lines
Product Road mapping
•Competitor
• Key decisions on the product strategy –Market,
Product / Solution • Identify Themes and Roadmap features Analysis
Trends
expected to be part of the Product based on the
Manageme from •Market Trends
nt Product external • Will have input on Resources, Budget , product Line
Strategy stake Strengths & Weakness
holders and • Helicopter view of Product roadmap with
Budget Approval
market • Product Line identification - Functions & anticipated budget, resource and release
analysts Modules timelines
Release planning Requirements Management
• Requirements prioritizing; release planning; • Gathering, identifying and revising functional
construction & validation of release requirements
requirements and organizing them with respect
document; and scope management.
to Roadmap , product lines and themes finalized
• Involve requirements Management for next releases
Internal Research
Understand market, identify Inputs
the opportunity, develop and Contracts Related factor
market an appropriate piece from Partner
of software Inputs from Sales,
Feedback from
Customers
Requirements gathering and Forums & Standards
identification, prioritizing Engineering &
Delivery & Support
requirements based on QA
business needs, driving
schedules and functional
specifications with
development.

5. OSS BSS for Wireless –Portfolio Management & Product Line
Identification
Invest in OSS BSS for Wireless
Internal •SWOT Analysis
• Revenue Forecast
Stakeholders –
• Strategic Plans
Strategic & • Background in OSS /BSS Space
Product Management
Market Inputs • Resource Competencies
• Sales Intelligence
Portfolio
Management &
Market Trends Product Line
•Time to come is of Big Data
•Industry moving towards LTE & 4G which Identification
is Data Centric
•Mobile Internet via broadband, which
reached 1,190 million subscribers in over
External Market 160 countries at the end of 2011.
•Data traffic doubles every year and in 2015
Research & will be 95% of total mobile traffic
analysts Inputs
CSP Priorities
•Customer self care
•Billing and Account management
•Catalog Product Portfolio :OSS/BSS for Wireless Broadband
•Real time Charging & Policies
•Dynamic discounting Product Line: CSM, Catalog, Inventory, Fulfillment, Real
•Multi channel support
•Partner Settlement Time Charging , Billing & Payment Management

6. OSS BSS for Wireless Broadband –Theme & Roadmap Planning
Market Research Document providing the guidelines for O/BSS Roadmap & Theme Finalization
•Discussions with various Stakeholders : Management , Sales, Marketing, Engineering, Delivery & Support to arrive at the Theme &
Roadmap vis a vis O/BSS for Wireless Broadband
• Reference Models : E-TOM & TAM 4.0
Plan to
Product Theme : NG-Integrated Revenue & Customer Management includes
Scope
Roadmap Plan : NG-ICRM - Roadmap for 2 Years with Interim Release Milestones , Risk, Mitigat
ion, Effort, Re
Interim Milestones to cover up functional features across modules identified source &
Milestone
Product Roadmap : NG-ICRM –E2E Release
Product & Service Life • Define Service specifications & management of service
• Design , Develop and launch new products
Cycle Management • Ready to market products by operations Team.
• E2E Customer & Subscription Management
• Product & Service Catalog
Operations & Support Management • Device Inventory Management
• Partner Management
• Multi Channel Customer Interface Management
Order Management & • Order Management & Handling
• Service Configuration & activation
Fulfillment • Inventory/Device Provisioning& Tracking
• Partner request Management
• Trouble Ticketing
Service Assurance & SLAs • Device complaint Tracking & resolution
• Partner /Dealer Problem reporting & Management
• Real Time Collection & Global Billing Mediation
• Convergent Rating Engine
Revenue Management • Billing , Invoicing & Payments Management
• Partner /Dealer Invoicing/Commission & settlement

7. OSS BSS for Wireless Broadband –Theme & Roadmap Planning
e TOM Mapping of NG-ICRM
Operations Support &
Operations Fulfillment Assurance Revenue Management
Readiness
Customer Interface Customer Interface Management
Management Customer Interface Management Charging
Customer
Relationship CRM Support & readiness Selling Problem Handling Bill Invoicing
Management Order Handling Customer QOS/SLA Management Bill Payments
Retention & Loyalty
Service Configuration &
SM & Operations SMO Support & Readiness Service Problem Management Billing Mediation
activation
Resource Data Collection &
RM & Operations RM & O Support & Readiness Resource Provisioning Resource Trouble Management
Distribution
Supplier & Partner SP Request Management
relationship SPRM Support & Readiness SP Interface Management SP Settlements & Payments
Management SP Interface Management
Infrastructure Life cycle
Strategy Infrastructure & product Strategy & Commit Product Life Cycle Management
Management
Marketing & Offer Management Product & Offer Development & Retirement
Service Development & Management Service Development & Retirement
Resource Development & Management
Supply Chain Development & Management

8. OSS BSS for Wireless Broadband Roadmap – For Release v.1
Operations
NG-Integrated Revenue & Customer Management
Framework
Customer Management Service Assurance & Fulfillment Customer
Open
POS Partner
Channels Portal
Order Entry Workflow
Account Management Trouble Ticketing
Management EBPP Web
Customer
Inventory Portal
Interactions
Real Time Collection & Charging Billing and Financials
Product & Service Catalog
Promotions & Bill Calculation Payments
Balance Management
Loyalty Services Products
Cross Discounts QA Bill Dunning
Recharge / Top-Up VMS
Taxation Credit Ledger
Collection OCS
Mediation Contracts Promotions
Network Interfaces
Diameter Collection Correlation Transformation
CORBA SOAP Validation Enrichment
• Target Solution for Phase-I release to include the …….
• Effort Estimate – (Req. Mgmnt, Rel. Mgmnt stages) –X Man Days
2013 Q2 • Anticipated Time Line – Q2 2013
Release) • Resource Estimate – X Resource

9. OSS BSS for Wireless Broadband –Roadmap – For Release v.2
Operation
NG-Integrated Revenue & Customer Management
Framework
Service Assurance
s
Open
Customer Management Trouble Ticketing & Fulfillment Customer Partner
POS
` Channels Portal
Account Order Entry Workflow Provisioning
Management Management
Mobil Self
Workforce EBPP Care Web
Customer Interactions Inventory Portal
Management
Real Time Collection & Charging Billing and Financials
Partner Dealer Management
Balance Management Bill Calculation Payments Partner Management
Promotions &
Loyalty
Cross Discounts QA Bill Dunning Commission Interactions
Recharge / Top- VMS
Up
Taxation Credit Ledger
Collection OCS Invoicing Settlement
Mediation
Network Interfaces Product & Service Catalog
Diameter RADIUS Collection Correlation Transformation
Services Products
CORBA SOAP Validation Enrichment Active Mediation
Contracts Promotions
• Target Solution for Phase-II release to include additionally …….
• Effort Estimate – (Req. Mgmnt, Rel. Mgmnt stages) –X Man Days
• Anticipated Time Line – Q4 2013
2013 Q4 Release) • Resource Estimate – X Resource

10. OSS BSS for Wireless Broadband –Roadmap - For Release v.3
Operations
NG-Integrated Revenue & Customer Management
Framework
Customer Management Trouble Ticketing Service Assurance & Customer
Open
POS Partner
Fulfillment Channels Portal
Account Order Entry Workflow Provisioning
Management Management
Customer Workforce EBPP Mobil Self Web
Inventory Care Portal
Interactions Management
Real Time Collection & Charging Billing and Financials
Partner Dealer Management
Promotions & Bill Calculation Invoice Design Payments Partner Management
Balance Management
Loyalty
Recharge / Cross Discounts QA Bill Dunning Interactions
VMS Notifications Commission
Top-Up
Taxation Credit Ledger
Invoicing Settlement
Collection OCS PCRF
Mediation
Network Interfaces Product & Service Catalog
OSA /Parlay Diameter RADIUS Collection Correlation Transformation
Services Products
IPDR CORBA SOAP Enrichment Active
Validation
Mediation Contracts Promotions
• Target Solution for Phase-III release to include additionally …….
• Effort Estimate – (Req. Mgmnt, Rel. Mgmnt stages) –X Man Days
2014 Q2 • Anticipated Time Line – Q2 2014
Release) • Resource Estimate – X Resource

11. OSS BSS for Wireless Broadband –Requirements Management
Objective : Research & prepare the Product Research Document with functional , Non functional, &
operations requirements against the Roadmap published
• Core product group formed with involvement from Design & Engineering , Sales ,Marketing and lead by product
management will identify functional requirements
•PRD Preparation based on
• High Level blue print of functional requirements from TM Forum Telecom Application Map (TAM)
•Supplemented & Detailed based on
• Research done by Product Team
• Marketing /Sales Team Inputs Product Management
• Analysts Reports
• RFP/RFI from sales Research & Product
• Customer Feedbacks Requirement Requirement
Document : NG -
• Forums & Specifications Identification ICRM
Eg: Mapping of
Operations Support
Vertical Group of e TOM
against TAM functionality
Index

12. OSS BSS for Wireless Broadband –Development , Release & Launch
Objective : The phase in which the Product Requirements will get materialized with filtering & sign off followed by
hand over to engineering & design team to start development and deliver the products to Product Management
• Product Management to share Product Requirements after necessary
filtering and prioritization.
Product Management
•Prior to that , the release definition & Release validation business use cases
to be prepared
• Product Requirement set to Includes Design Suggestions (SID, TM Forum Phased
Priorities
Development
Requirement
Interface spec) as well as per plans
•The interim milestones will be applicable in this phase with prioritized
requirements across functions identified based on e TOM & TAM
frameworkx Track and Requirement
Validate the Analysis-
• Product Management to monitor and track the development of product and Development; Phase x+1
will perform the validation of the QA completed product with respect to the
Product Requirement set.
•Requirement analysis for subsequent phases to kick start during this phase

13. OSS BSS for Wireless Broadband –Development , Release & Launch
Release Process - Flow
Roadmap
Roadmap
Prioritization
Business
Finalize Requirements Business
Cases
Cases
Release Definition for the
phase under development
Release validation for
Scope Change
scheduled product
Launch Release
Design &
Development
Delivery/Support/
Customer/Sales

14. Operations
NG-Integrated Revenue & Customer Management
Framework
Customer Management Trouble Ticketing Service Assurance Customer Partner
Open
POS
& Fulfillment Channels Portal
Account Order Entry Workflow Provisioning
Management Management
Mobil Self
Customer Workforce EBPP Care Web
Inventory Portal
Interactions Management
Real Time Collection & Charging Billing and Financials
Partner Dealer Management
Bill Calculation Invoice Design Payments Partner Management
Balance Management Promotions &
Loyalty
Recharge / Top- Cross Discounts QA Bill Dunning Interactions
VMS Notifications Commission
Up
Taxation Credit Ledger
Invoicing Settlement
Collection OCS PCRF
Mediation
Network Interfaces Product & Service Catalog
OSA /Parlay Diameter RADIUS Collection Correlation Transformation
Services Products
IPDR CORBA SOAP Validation Enrichment Active Mediation
Contracts Promotions

15. Portfolio Management Product Road mapping
• Key decisions on the product strategy • Identify Themes and Roadmap
–Market, Product / Solution features expected to be part of the
Budget Approval
• Will have input on Resources, Budget Product based on the product Line
, Strengths & Weakness • Helicopter view of Product roadmap
Release planning identification -
• Product Line Requirements Management
with anticipated budget, resource and
Functions & Modules release timelines
• Requirements prioritizing; release • Gathering, identifying and revising
planning; construction & validation of functional requirements and
release requirements document; and organizing them with respect to
scope management. Roadmap , product lines and themes
finalized
• Involve requirements Management for
next releases
NG-Integrated Revenue & Customer Management
Framework
Customer Management Trouble Ticketing Service Assurance Customer
Open
POS Partner Portal
& Fulfillment Channels
Account Management Order Entry Workflow Management Provisioning
Mobil Self Care
EBPP Web Portal
Customer Interactions Inventory Workforce Management
Thank You Real Time Collection & Charging Billing and Financials
Partner Dealer Management
Bill Calculation Invoice Design Payments
Partner Management
Balance Management Promotions & Loyalty
Cross Discounts QA Bill Dunning
Recharge / Top-Up VMS Notifications Commission Interactions
Taxation Credit Ledger
Invoicing Settlement
Collection OCS PCRF
Biju M R Network Interfaces
Mediation
Product & Service Catalog
Collection
OSS BSS Consultant & Functional Architect
OSA /Parlay Diameter RADIUS Correlation Transformation
Services Products
IPDR CORBA SOAP Enrichment
Validation Active Mediation
Contracts Promotions
Biju.vridavan@gmail.com
+ 91 9447006924