Changes in social, economic and technologies will impact way business is conducted in future. This presentation was presented during the 2011/4th IEEE conference on Utility and Cloud Computing

1. 2011/4th IEEE
INTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
Biju Shoolapani
Principal Architect, Cognizant Let your light shine
@bijushoolapani

2. User
Experience Cost
Reduction
Cost
Reduction User
Experience
Major
Driver
Retail Important
Banking
User experience becomes a Cost reduction becomes a major
major driver for retail, while cost driver for banks,
reduction is still while user experience is still
important. important.
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3. A connected user experience integrating content, service, and distribution media is
becoming the de-facto standard for delivering business services.
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4. 4 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

5. Credits to - Nova Spivack - www.mindingtheplanet.com
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6. Evolution of the web will
force businesses to shift from
right to left in the adoption
bell curve
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7. The Physical & Virtual
Futuristic Level 4 (Future State) : Intelligent Bots, NUI
Worlds Co-exist
Adoption Maturity Level 3 (Scale Out) : Open Web
Technology
Emerging Mobile Apps + WOA
Business
Business Models Standard Apps, Initial Adoption of NUI + 3D Web
Channel Integration Level 2 (Optimize) : Enterprise
Web2 + SOA
(Web, Mobile, Social) Aggregator Apps, Engaging GUI
Brick-and-Mortar, Rich Internet
Level 1 (Silo) : Standalone Apps
Click-and-Mortar Applications
Level 1 – Laggards Level 3 – Early Majority
Level 2 – Late Majority Level 4 – Early Adopters/Innovators
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8. Level 1 – Laggards Level 3 – Early Majority
Level 2 – Late Majority Level 4 – Early Adopters/Innovators
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9. Virtual retail store in 3D
- Uses gestures to navigate along the store
- Stream real time data from social networks
- User interaction using hand tracking
- Integration to a virtual mirror to try on apparels etc
- Integration to ecommerce
Converting any wall into a retail store
- Projection of an image to any wall becomes the retail
rack
- Voice activated commands to navigate thru products
- Mobile based checkout and feedback
Virtual banking scenario
- Tying banking site to virtual worlds for customer service
- Virtual agent providing assistance to customer
- Intelligent routing of customers
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10. Touch Gesture Voice Others
P Augmented Interfaces S
E
L
U Virtual Simulation C
U
G
Business Services
R
I
I
N
T
S
IT Infrastructure Y
Social
Domain PAAS
Others Cloud
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11. To succeed in the market and meet business objectives, banking and retail
industries have to operate at Level 3 of the maturity model, which involves
leveraging Web Oriented Architecture and Connected User Experience (Cloud,
Social, Devices).
Investments into Augmented Interfaces and Virtual Simulation is required to
prepare businesses to face the newer challenges by providing richer user
experiences, while keeping the cost down..
11 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

12. Biju Shoolapani
Principal Architect, Cognizant
@bijushoolapani
2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING