1. BUILDING A SOCIAL MEDIA
STRATEGY IN AFRICA
By KaS (@kasbig)
#9ideas Conference, March 16-17 2012
Douala, Cameroon

2. Scope of work Out of scope




3. What is social media?

4. Joel Nlepe
Eureka! ….
9ideas curator
Content
9ideas
Relationship
Sharing idea Getting feedback
A
Content Social Circle
is born
Conversation
Community
Speakers Organizers
Attendees

5. Social
Content Community
3C
Conversation
How to share content ?

6. Media
Traditional media or Channels
Not usage
Content
Ads
Infos Optional
Politics feedback
But Fashion
etc.
 Community
No spontaneity! No real conversation!

7. Social media
social Online
Content Conversation
media is about enabling
conversation.
The conversation takes place online
(on the Web, the media) Community
Online interactions among communities of people
Using conversational channels (Web-based applications
enabling content creation and transmission)
(*) The social media bible by Lof Safko & David Break

8. Go or No Go?

9. Internet usage in Africa* Cameroon stats*
139,875,242 783,956
13,5% 4%
Dont forget mobile phone Internet users growth
(*) http://www.internetworldstats.com/africa.htm

10. Facebook*
830M Users Worlwide
40M in Africa (4.3% pen)
480K in Cameroon (2.4% pen)
(*) Social Bakers

11. Why are you concerned ?
3/5
85%
80%
Word of Mouth

12. How could you profit?

13. #1 Public Relations

14. #2 Customer Service

15. #3 Brand Management

16. #4 Recruitment

17. #5 Loyalty & Retention

18. How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#4 Recruitment
#5 Loyalty & Retention

19. The social media strategy
framework

20. Defining a strategy: 5Ws + How
Why (SMART Objectives)
What
Who
When
Where
How* (Tactics/ actions)

21. The primitives of social media
Listen

22. The primitives of social media
Measure

23. The primitives of social media
Engage

24. The primitives of social media
Listen
Measure
Engage

25. The social media strategy framework
Why (a smart objective)

26. The real benefit!

28. Thank
You!
Join me on djoss.tv
kasbig@djoss.tv
@kasbig