Media panel presentation to Leadership Butler County, 16 November 2012

1. New Media
Cynthia Closkey, Big Big Design
Leadership Butler County, 16 November 2012

2. The Internet and the Web
Cynthia Closkey, Big Big Design
Leadership Butler County, 16 November 2012

3. http://www.evolutionoftheweb.com/

10. Facebook

13. Facebook ads let you target your message by demographics quite precisely

14. How’s your website doing right now?

15. How’s your website doing right now?

16. How’s your website doing right now?

17. Have a website
• Keep it simple
• Focus on what visitors want
to know, not on what you want
to tell them
• Keep it up-to-date
• Sound human;
avoid jargon & marketing-speak

18. Make sure your
website can be found
• Make it search-engine friendly
• List your location on web maps
• Link to your site everywhere

19. Make sure it works
on mobile devices
• Images and content load
perfectly in less than 5 seconds
• Readable without zooming
• Thumb-friendly,
easy to navigate
• Phone number and
map/directions quick to find
• More: http://howtogomo.com

20. Find out which social
networks your
customers use
• Focus your resources
where they matter most
• At least be ready
in case something blows up

21. Make your web presence worth connecting with
• Figure out what has value to your customers/audience
• Experiment to see what works
• Make your website and social pages a priority
• Don’t hand off your web presence to an intern

22. Cynthia Closkey
ccloskey@bigbigdesign.com
Twitter: @cynthiacloskey
Big Big Design
www.bigbigdesign.com
724.602.2332

23. Photo credits
• Lively garden: http://www.flickr.com/photos/wonderlane/5735695389/
• Abandoned restaurant: http://www.flickr.com/photos/chr1sp/3997022255/
• Storefront: http://www.flickr.com/photos/kneoh/5599759100/
• Hiding cat: http://www.flickr.com/photos/asurroca/40300186/
• Crowds: http://www.flickr.com/photos/silvermarquis/7937409770/
• Coffee: http://www.flickr.com/photos/epsos/8097327748/