Marketing in the moment panma
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Marketing in the Moment takes a look at Google's challenges of multi-device tracking and marketing to individuals rather than queries. My presentation from the PANMA event at SEER interactive takes a look at the problem, and gives a few ideas of how you can use new Google tools (and Enhanced Campaigns) to capture users "in the moment"
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Marketing in the moment panma
- 1. marketing in the moment using the web to reach your audience 24/7 aaron levy @bigalittlea
- 2. @bigalittlea
- 5. how many devices do you use to go online?
- 6. average us household? 5.7 internet connected devices (!!!) *source – NPD Group
- 7. start the day with your tablet, probably wake up, grab some breakfast and read the news
- 8. lets be serious, nobody wants to talk on the train
- 9. you guys would never do this right? unless you‟re on the schuylkill
- 11. discussing important business things, take your tablet for notes
- 15. repeat cycle
- 16. home sweet home time for yoga
- 17. #couchpose
- 18. time for bed = time to sign off
- 19. we don‟t use devices at the same time or for the same things
- 22. use your own font design your own template
- 23. design your own template everybody shares with everybody
- 25. design your own template enter enhanced campaigns
- 26. design your own template The real reason why I think the tablet thing happened…?
- 27. some people don‟t like enhanced campaigns
- 29. avg. cpc‟s increase 6% in 2 months* google stock increases 15%... *source: adobe digital marketing study
- 30. success in a multi-device “enhanced” world
- 31. #1 – set goals no, seriously.
- 32. #2 – make your website work, and work well. i mean really well
- 33. google will penalize your quality score for a bad mobile site
- 34. #3 - pick your marketing mix, have assets to support everything
- 36. lets make banners ooh shiny logo make sure our ceo‟s head is on there one re- marketing ad is enough right?
- 41. #4 – what ad shows what person and what keyword
- 42. computer & tablet search? same as it ever was
- 43. high volume high bids high profits!
- 44. design your own template ads dominate mobile serps
- 45. design your own template bid modifier ftw
- 46. design your own template #5 - create mobile specific ads with mobile specific landing pages
- 48. design your own template #6 – extend your ads with adwords extensions
- 51. design your own template mega sitelinks!
- 52. design your own template call extensions can sleep at night!
- 54. #7 – be a creep
- 60. the fun has just begun
- 61. design your own template bid modifiers (+ regular bidding)
- 62. design your own template modify bids +1800% (!!!) or -100% (exclude)
- 64. design your own template 3 steps to prepare for the future
Notas do Editor
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- You get to work and you sit down at your computer. Do you have a laptop or a desktop?
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- You’re on the way to work. Sitting on the train, likely still a tablet. On the go on the street, probably checking your phone.In your car, HOPEFULLY none of the above but if you take 76, lets be serious it’s probably still a tablet
- Hop over to lunch, you’re at a café munching on a sandwich and reading Gawker on your tablet
- Back to the office for power computer time and some serious work.
- On the way home, do the whole commuter thing again
- Get home, have some nice dinner with (lord willing) no screen. Then you set up shop taking my personal favorite Yoga Pose.
- AKA Couch Pose. Nestled up with your tablet.
- AKA Couch Pose. Nestled up with your tablet.
- Some people don’t like enhanced campaigns, primarily for this reason tablets
- Some people don’t like enhanced campaigns, primarily for this reason tablets
- AKA Couch Pose. Nestled up with your tablet.