Radio's Vitality and Future with New Tech and Engaged Listeners

Just the Facts ,[object Object],[object Object],[object Object]

On the Move ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perception vs. Reality ,[object Object],[object Object],Source: ©Arbitron RADAR

Radio Reaches Everyone ,[object Object],[object Object],Radio Reaches More People % of consumers reached in a typical week Source: Arbitron, Harris Interactive, NAA, Yellow Pages Association

Radio Technology is Everywhere ,[object Object],[object Object],[object Object],[object Object],6 Radio is Driving Technology There are nearly 7,000 streaming radio stations in the U.S. and the number is growing SOURCE: “Audio Content Is Expanding Everywhere You Look,” Radio Ink “ Survey: iPod owners want FM radio,” infoSyncWorld.com Radio Advertising Bureau

The Hot Tech Frontier 7 “ Get ready for what has got to be the all-time greatest sleeper of a tech trend: Radios, I kid you not, are making a comeback in 2008” – Fortune Small Business, January 2008

Innovative New Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Radio is Mobile Radio functionality is growing more rapidly than MP3 functionality on mobile phones SOURCE: “Mobile users tune-in to the radio,” Vnunet.com

[object Object],[object Object],[object Object],More Stations. More Formats. 10 HD Radio on the Rise There are more than 1,800 HD radio stations in the U.S., and the number continues to grow SOURCE: ©State of the News Media 2008

More Choices Than Ever ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11

Radio is Resilient ,[object Object],[object Object],[object Object],[object Object],13 More Than 2 Hours a Day Average minutes consumer spent with these major media sources in the last 24 hours SOURCE: ©Bob Pittman, presentation at NABShow 2008

The Ultimate Multi-Tasking Medium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Radio is the ideal companion to other activities

Radio Heard Here: Key Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16

Telling Radio’s Story ,[object Object],[object Object],[object Object],[object Object],“ Looks like radio is finally taking, well...radio seriously.” – Media Post

Targeting the Listening Public The Radio Heard Here consumer campaign will reach listeners of all ages, with a special focus on younger audiences. The campaign demonstrates to fans and advertisers that radio is alive, well, and investing in it’s future.

A Website for Radio Fans ,[object Object]

About Us ,[object Object],[object Object],[object Object]

Radio's Vitality and Future with New Tech and Engaged Listeners

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