project report honda

“Identify and analyze the factors leading the customer preference towards sedan cars in the city of Bikaner
& Nagaur, (Raj.)”

BHOMA RAM RAR

2009

A
Summer Training Report
On
“Identify and analyze the factors leading the customer preference
towards sedan cars in the city of Bikaner & Nagaur, (Raj.)”

Training Undertaken at

Submitted in partial fulfillment of the requirement for the degree
Master of the Business Administration To Rajasthan Technical
University Kota

Master of Business Administration

Marudhar Engineering College
Raisar, Bikaner

Submitted By: Submitted To
BHOMA RAM RAR KAMAL MODI
MBA Part III Lecturer MBA

ACADEMIC SESSION 2008-10

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PREFACE

The MBA curriculum is designed in such a way that student can grasp maximum
knowledge and can get practical exposure to the corporate world in minimum possible
time. Business schools of today realize the importance of practical knowledge over the
theoretical base.

The research report is necessary for the partial fulfillment of MBA curriculum and
it provides an opportunity to the researcher in understanding the industry with special
emphasis on the development of skills in analyzing and interpreting practical problems
through the application of management theories and techniques. It is a new platform of
learning through practical experience, which incorporates survey and comparative
analysis. It gives the learner an opportunity to relate the theory with the practice, to test
the validity and applicability of his classroom learning against real life business
situations.

The researcher has conducted a research on “Identify and analyze the factors
leading the customer preference towards sedan cars in the city of Bikaner &
Nagaur, (Raj.)”

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ACKNOWLEDGEMENT

The research work requires co-operation of many people and this work is no exception. It is
difficult to thank individually all the persons who patronized this work. The researcher had asked
for favors, borrowed ideas, expressions and facts from so many that it would require one volume
to give credit to all. So, the researcher wants to thank all the patrons of this report

First and foremost, we would like to express our sincere and profound gratitude to Mr. Rajiv
Kothari (G M) of Royal Honda Jodhpur, Mr. Mohd. Haneef (Marketing Manager) & Mr.
kamal Modi Lec. Marudhar Engineering College Raisar, Bikaner whose guidance has given
a proper shape to this project. His attitude towards excellence, his helping nature and his
enthusiasm has been source of constant inspiration.. His unhitching support during our work is
very admirable. He is the true driving force behind this work throughout, constantly encouraging
us to do our best and inspiring us to aim higher.

We will be failing in our duty, if we do not express our indebtedness to our Parents and family
members for generating Confidence in us right from the commencement of this task to its
accomplishment.

We are also very thankful to all the faculty members, the whole college staff for providing us
with necessary facilities and support, essential for bringing out this work in a short time. We
want to thank our friends who extended their cooperation and were patient at all stages of our
work.

Last but not the least, we are thankful to all respondents, who gave us their precious time and
support to fulfill this task, without their co-operation the study would not have seen the light of
the day.

12th August , 2009 Bhoma Ram Rar

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EXECUTIVE SUMMARY

This project is totally focused on the factors which are leading the customer preference towards
sedan car in the c+ segment.

This project is made on the topic “Identify and analyze the factors leading the
customer preference towards sedan cars in the city of Bikaner & Nagaur, (Raj.)”

This project is totally focusing on consumer’s opinion about the perceptions of customer about
various sedan cars.

For defining the research problem clearly firstly I decided to conduct research in the Automobile
sector. As many automobile company has launches its sedan car in c+ segment in the city, so I
thought of determining the factors leading the customer preference towards sedan car in c+
segment so this is descriptive research study.

For sampling I use non probability sampling technique in which I use convenience sampling
method as I did not have sufficient time , money & could not have put lot of efforts sample
consist who often sedan car in c+ segment in Bikaner & Naguar, sample size is 200.

Interrogation through personal interview has been use as a data collection technique and
questionnaire is data collection instrument, which is close-ended. After getting these filled from
respondents.

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CONTENTS
Serial No. Description
1 INTRODUCTION

2 AUTOMOBILE COMPANY PROFILE

 Honda Motors
 TATA Motors
 Maruti Suzuki
 Hyundai Motors Company
 Mahindra

3 RESEARCH METHODOLOGY

 Title of study
 Objective of study
 Significance of study
 Scope of study
 Research Methodology

4 DATA TABULATION, ANALYSIS
& FINDINGS

5 CONCLUSIONS

6 RECOMMENDATIONS

7 LIMITATIONS

8 BIBLIOGRAPHIES

9 QUESTIONNAIRES

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INTRODUCATION
This project has been made on the research problem “This project is made on the topic
Identify and analyze the factors which leading the customer preference towards the
sedan car in c+ segment in Bikaner & Nagaur . In 2009” purpose of this project is to
understand the consumer perception towards this car and to know their opinion about
the factors which influence them.
Most current owners of sedan cars tend to have purchased a car previously; the
customer has potentially developed an attitude towards it. Here, an attitude becomes an
evaluating judgment (Desire or not desire) based on prior or present experience such as
previous satisfaction from dealers or products and service(after sales and warranty),
driving experience , and socioeconomic status of customers. It is also possible that an
attitude can be developed based on prior information without experience, as when
consumers develop preferences or biases for or against brand based on the Brands’
images in the marketplace. This also depends largely on purchasing power of indivisual
customers. Customer may have a favorable attitude towards some manufactures’ luxury
cars, but may lack the ability due to insufficient purchasing power or willingness to take
buying action. On the other hand, luxury or lower luxury (lower priced) manufactures’
cars may be neglected by customers who have high purchasing power(or over-
purchasing power in this sense). For example, most buyers(with high, medium, low
income) tend to have a preferable attitude towards some manufactures’ sedan cars
such as Honda, Hyundai, Tata, Maruti and Mahindra thought the majority of them might
not even have had a test drive before. The difference is that customers with low to
medium income may scale also. Anticipate the quality of smaller size cars of
manufactures from the lower segments such as hatchback cars, as these cars are
affordable in other words, cars from lower segment have the meaning of ‘reality’ to
them.
Accordingly, if one is interested in predicting buyers behavior of luxury automobile, and
assessment of potential buyer attitude towards the car is needed.

CAR MODELS IN INDIA

Your search for the best online guide on Car Models in India ends here. In this section
of Car Models we have provided an exhaustive data covering each and every aspect
that you need to know before going to purchase a Car. Cars that were considered as a
luxury good in the past have now become a necessity in the fast paced life style.
People want a Car that is fuel-efficient, power packed and stylish as well. We have
made your Car selection process so convenient that you need not go anywhere else to
find details. You can find here the key characteristics, color and variants, price,
competition from other models, safety and technical specifications of every Car, packed
with latest and innovative technology with the eye catching features, launched in India.

POPULAR CAR SEGMENTS IN INDIA

Hatchback

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Hatchback car models consist of small cars that sell like hot cakes for their value for
money advantage. Hatchback car is a small passenger car consisting of a full-height
door at the rear that also includes a window and used from behind to access the cargo
and luggage space. These kinds of cars have two rows of seats. These cars are also
defined as five doors car having four access doors and a hatch or tail gate. In India the
hatchback is the most competitive car segment and its manufacturers like Maruti,
Hyundai, Tata, Chevrolet and Fiat launch their cars on regular basis to outshine each
other and capture the market.

Hatchback cars in India
Chevrolet Aveo U-VA Chevrolet Spark Fiat Palio Stile
Ford-Fusion Fiat Grande Punto Hyundai i10
Hyundai i20 Hyundai Santro Xing Hyundai Getz
Honda Jazz New Maruti A-Star Maruti Alto
Maruti Swift Maruti WagonR Maruti Zen
Maruti Zen Estilo Maruti Suzuki Ritz New Maruti 800
Skoda Fabia Tata Indica Tata Nano New

Sedan
Sedan or Saloon is a car model with passenger carrying capacity of four or more
persons having two rows of seats and two or four doors with a separate trunk or boot at
the rear side. Sedan cars, carrying high price tag with them, are featured with host of
luxury features like high-end entertainment system, integrated steering wheel, plush and
high class wood and leather work, classy looks, contemporary and fully efficient security
features. In India, recent years have witnessed big players, like Volvo, Volkswagen and
Skoda, entering into this segment featuring their sedans of pleasurable and comfy
luxuries.

Sedan cars in India

Ambassador Chevrolet Aveo Chevrolet Optra Magnum
Ford Fiesta Fiat Linea Ford Focus
Honda Civic Honda Civic Hybrid Honda Accord
Hyundai Elantra Hyundai Sonata Embera Hyundai Verna
Hyundai Accent Honda City ZX Maruti Esteem
Maruti Suzuki SX4 Maruti Swift Dzire Mitsubishi Cedia
Mitsubishi Lancer Mahindra Logan Maruti Baleno
Skoda Octavia Skoda Laura New Skoda Superb New
Tata Indigo CS Toyota Corolla Toyota Corolla Altis
Tata Indigo XL Toyota Corolla Altis Toyota Camry
Volkswagen Jetta

Sports Utility Vehicle (SUV)

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In technical terms, a Sports Utility Vehicle is a vehicle that combines loading capability
of a pickup truck and has passenger carrying space that is of a mini van. These type of
vehicles are famous for their sturdy looks, strong on road presence and carries much
powerful engine with high torque. SUVs are designed to run in any kind of terrain
without affecting its performance, comfort and safety. Therefore SUVs have become
ideal for families and friends for their long and adventure trips. In India there are so
many big players in the field of Sports Utility Vehicle segment like Tata, Maruti, Mahinda
Scorpio, Ford, Volvo and Honda.

Sports Utility Vehicle in India
Ford Endeavour Thunder
Chevrolet Captiva Ford Endeavour
Plus
Honda CRV Honda CRV 2008 Hyundai Santa Fe New
Mahindra Scorpio Maruti Grand Vitara XL-7 Maruti Gypsy King
Mitsubishi Montero Mitsubishi Pajero Mahindra Bolero
Tata Safari Toyota Land Cruiser Prado Toyota Fortuner New

Luxury Cars
A Luxury Car is an expensive vehicle, designed and packed with high-end, super
comfortable and convenient features for both the driver and the passengers. Luxury
Cars provide ultra modern facilities for plush enjoyment of the high class drive with
greater level of comfort in comparison to other Cars. Unlike the mass-production the
Luxury Cars are made in small quantities with a very heavy price tag sometimes in
Crores also. Owning a Luxury Car becomes a symbol of social prestige. In India Luxury
Cars market is growing at sound pace from last five years and big shots of this segment
like Audi, Bentley, Daimler-Benz, Volvo and Volkswagen are venturing in India to
enchash the market growth.

Luxury Cars Models in India
Audi Q7 SUV Audi R8 Audi TT Coupe
Bentley Azure Bentley Continental GTC Mercedes Benz
Volkswagen Passat Volvo S80 Volvo XC90

Multi Utility Vehicle

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The Multi Utility Vehicle, abbreviated as MUV, is also know as Minivan or Multi-Purpose
Vehicle (MPV). In technical terms, a MUVs are kind of automobile which are taller than
a sedan and hatchback and provides larger interior space through their removable
seats. Due to their characteristics of ample seating for 07-10 passengers, big boot
space, the MUVs are preferred most by large families and corporate houses. Multi Utility
Vehicles are classified into three different variants of large, compact and mini. In the
Indian automobile market the mini version of MUVs are more popular & leading auto
makers like Tata Motors, Chevrolet, Maruti Udyog and Toyota are the key players of this
field.

Multi Utility Vehicle in India
Chevrolet Tavera Maruti Versa Tata Sumo Grande
Tata Sumo Victa Toyota Innova Toyota Qualis
Fiat Adventure Maruti Omni Tata Indigo Marina

Car body style

Cars can come in a large variety of different body styles. Some are still in production,
while others are of historical interest only. These styles are largely (though not
completely) independent of a car's classification in terms of price, size and intended
broad market; the same car model might be available in multiple body styles (or model
ranges). For some of the following terms, especially relating to four-wheel drive / SUV
models and minivan / MPV models, the distinction between body style and classification
is particularly narrow.

Please note that while each body style has a historical and technical definition, in
common usage such definitions are often blurred. Over time, the common usage of
each term evolves. For example, people often call 4-passenger sport coupés a "sports
car", while purists will insist that a sports car by definition is limited to two-place
vehicles.

Body work

In automotive engineering, the bodywork of an automobile is the structure which
protects:

• The occupants
• Any other payload
• The mechanical components.

In vehicles with a separate frame or chassis, the term bodywork is normally applied to
only the non-structural panels, including doors and other movable panels, but it may

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also be used more generally to include the structural components which support the
mechanical components.

Construction

There are three main types of automotive bodywork:

• The first automobiles were designs adapted in large part from horse-drawn
carriages, and had body-on-frame construction with a wooden frame and wooden
or metal body panels. Wooden-framed motor vehicles remain in production to
this day, with many of the cars made by the Morgan Motor Company still having
wooden structures underlying their bodywork.

• A steel chassis or ladder frame replaced the wooden frame. This form of body-
on-frame construction is still common for commercial vehicles.

• Monocoque, or unibody construction, in which the "chassis" is part of, and
integrated with the metal body. It provides support to all the mechanical
components, as well as protection for the vehicle occupants. Although there is no
separate complete frame or chassis, many monocoque/unibody designs now
often include subframes. Steel monocoque construction is now the most common
form of car bodywork, although aluminum and carbon fiber may also be used.

• Modern cars may also use polycarbonates.

Less common types include tube frame and space frame designs used for high-
performance cars. There have also been various hybrids, for example the Volkswagen
Beetle had a chassis, consisting of the floor pan, door sills and central tunnel, but this
chassis relied on the stiffening provided by the bodywork, a technique sometimes called
semi-monocoque construction.

Non-structural body panels have been made of wood, steel, aluminum, fiberglass and
several more exotic materials.

Body styles

There are several common car body styles:

• Enclosed:
o Sedan, known as a Saloon in British English.
o Hardtop
o Coupé
o Limousine

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• Open or partly enclosed:
o Roadster
o Convertible
o Cabriolet
• Rear door designs:
o Station wagon or Estate car
o Hatchback
o Liftback
• Other:
o Sport utility vehicle (SUV)
o Coupe Utility

Styles in current use
4x4 or 4WD ("four-by-four" or "four-wheel drive")
A four-wheeled vehicle with a drivetrain that allows all four wheels to receive
power from the engine simultaneously. The terms are usually (but not
exclusively) used in Europe to describe what is referred to in North America as a
sport utility vehicle or SUV (see below).

Cabrio coach or Semi-convertible
A form of car roof, where a retractable textile cover amounts to a large sunroof.
Fundamental to various older designs such as the Citroën 2CV; sometimes an
option on modern cars.

Convertible
A body style with a flexible textile folding roof or rigid retracting roof — of highly
variable design detail — to allow driving in open or enclosed modes.

Coupé
A 2-door, 2- or 4-seat car with a fixed roof. Its doors are often longer than those
of an equivalent sedan and the rear passenger area smaller; the roof may also
be low. In cases where the rear seats are very small and not intended for regular
use it is called a 2+2 (pronounced "two plus two"). Originally, a coupé was
required to have only one side window per side, but this consideration has not
been used for many years.

Coupé utility (ute)
the coupé utility is a passenger-car derived light truck with coupé passenger
cabin lines and an integral cargo bed.

Crossover (or CUV)

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A loose marketing term to describe a vehicle that blends features of a SUV with
features of a car — especially forgoing the body on frame construction of the
SUV in favor of the car's unibody or monocoque construction.

Station wagon
The North American term term for what British call an estate car.

Fastback
A design where the roof slopes at a smooth angle to the tail of the car, but the
rear window does not open as a separate "door".

Hardtop
A style of car roof. Originally referred to a removable solid roof on a convertible;
later, also a fixed-roof car whose doors have no fixed window frames, which is
designed to resemble such a convertible.

Hatchback
Identified by a rear door including the back window that opens vertically to
access a storage area not separated from the rest of the passenger
compartment. May be 3 or 5-door and 2 to 5 seats, but generally in the US the
tailgate isn't counted making it a 2-door and 4-door.

Hearse
A converted luxury car usually used to transport the dead. Often longer and
heavier than the vehicle on which they are usually based. Can sometimes double
up as an ambulance in some countries, such as the United States, especially in
rural areas.

Leisure activity vehicle
A small van, generally related to a supermini, with a second or even a third seat
row, and a large, tall boot.

Limousine
By definition, a chauffeur-driven car with a (normally glass-windowed) division
between the front seats and the rear. In German, the term simply means a
sedan.

Minibus
Designed to carry fewer people than a full-size bus, generally up to 16 people in
multiple rows of seats. Passenger access in normally via a sliding door on one
side of the vehicle. One example of a van with a minibus version available is the
Ford Transit.

Minivan

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North American term for a boxy wagon-type of car usually containing three or
four rows of seats, with a capacity of six or more passengers. Often with extra
luggage space also. As opposed to the larger van, the minivan was developed
primarily as a passenger vehicle, though is more van-like than a station wagon.
In Britain, these are generally referred to as people carriers.

Muscle car
Popular sports cars during the late 1960s and the 1970s. Were also used as race
cars.

MPV
Multi-purpose vehicle, a large car or small bus designed to be used on and off-
road and easily convertible to facilitate loading of goods from facilitating carrying
people.

Notchback
A cross between the smooth fastback and angled sedan look. It is a sedan type
with a separate trunk compartment.

People carrier or people mover
European name to describe what is usually referred to in North America as an
Minivan.

Pickup truck a.k.a pickup
A small, medium, or large-sized truck, though smaller in every case than a Semi
tractor truck. The passenger cabin is wholly separated from the cargo bed.

Pillarless
Usually a prefix to coupé, fastback, or hardtop; completely open at the sides
when the windows are down, without a central pillar, e.g. the Sunbeam Rapier
fastback coupé.

Ragtop
Originally an open car like a roadster, but with a soft top (cloth top) that can be
raised or lowered. Unlike a convertible, it had no roll-up side windows. Now often
used as slang for a convertible.

Retractable Hardtop
aka Coupé convertible or Coupé Cabriolet. A type of convertible forgoing a
foldable textile roof in favor of a multi-segment rigid roof retracts into the lower
bodywork.

Roadster

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Originally a two-seat open car with minimal weather protection — without top or
side glass — though possibly with optional hard or soft top and side curtains (i.e.,
without roll-up glass windows). In modern usage, the term means simply a two-
seat sports car convertible, a variation of spyder.

Sedan
A car seating four or more with a fixed roof that is full-height up to the rear
window. Known in British English as a saloon. Sedans can have 2 or 4-doors.
This is the most common body style. In the U.S., this term has been used [who?] to
denote a car with fixed window frames, as opposed to the hardtop style wherein
the sash, if any, winds down with the glass.

Sedan delivery
North American term for a vehicle similar to a wagon but without side windows,
similar to a panel truck but with a door on each side, and with a tailgate or one or
two rear doors . Often shortened to delivery.

Sport utility vehicle (SUV)
Derivative of a pickup truck or 4-wheel-drive vehicle, but with fully-enclosed
passenger cabin interior and carlike levels of interior equipment.

Spyder (or Spider)
Similar to a roadster but originally with less weather protection. The term
originated from a small two-seat horse cart with a folding sunshade made of four
bows. With its black cloth top and exposed sides for air circulation, the top
resembled a spider. Nowadays it simply means a convertible sports car.

Shooting brake
A two-door estate car; generally for vintage or extremely expensive vehicles.
They were vehicles for the well-off shooter and hunter, giving space to carry
shotguns and other equipment. Usually made to order by coachbuilders.[citations
needed]
The term is occasionally revived.

Station wagon
A car with a full-height body all the way to the rear; the load-carrying space
created is accessed via a rear door or doors. Sometimes shortened to just
wagon.

Surrey top
Similar to the Porsche Targa top, the surrey top was developed by Triumph in
1962 for the TR4.

T-top

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A derivative of the Targa top, called a T-bar roof, this fixed-roof design has two
removable panels and retains a central narrow roof section along the front to
back axis of the car (e.g. Toyota MR2 Mark I.)

Targa top
A semi-convertible style used on some sports cars, featuring a fully removable
hard top roof panel which leaves the A and B pillars in place on the car body.
(e.g. Fiat X1/9). Strictly, the term originated from and is trademarked by Porsche
for a derivate of its 911 series, the Porsche 911 Targa, itself named after the
famous Targa Florio rally. A related styling motif is the Targa band, sometimes
called a wrapover band which is a single piece of chrome or other trim extending
over the roof of the vehicle and down the sides to the bottom of the windows. It
was probably named because the original Porsche Targa had such a band
behind its removable roof panel in the late 60s.

Ute
Australian/New Zealand English term for the Coupe Utility body style (see
above). Sometimes used informally to refer to any utility vehicle, particularly light
trucks such as a pickup truck. In American English, sport-ute is sometimes
used[who?] to refer to an SUV (see above).

Van
In North America "van" refers to a truck-based commercial vehicle of the wagon
style, whether used for passenger or commercial use. Usually a van has no
windows at the side rear (panel van), although for passenger use, side windows
are included. In other parts of the world, 'van' denotes a passenger-based wagon
with no rear side windows.

Wagon delivery
North American term (mainly U.S. and Canada). Similar to a sedan delivery, with
four doors. Sometimes shortened to delivery; used alone, "delivery" is presumed
to be a sedan delivery. No longer manufactured.

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AUTOMOBILE COMPANY PROFILE
Honda
Honda Motors Company, Ltd.
Honda Giken Kogya Kabushiki-gaisha

The power of Dreams

Type Public

Founded September 24, 1948

Founder(s) Socihiro Honda

Headquarters Minato-ku, Tokyo, Japan

Area served Worldwide
Socihiro Honda (Founder)
Takeo Fujiswawa (Managing Director)
Key people Satoshi Aoki (chairman)

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Takeo Fukui (CEO)
Takanobu Ito (CEO June 2009)

Industry Automobile, Truck manufacturer, Motorcycle,
Products Motorcycles, automobiles, power products

Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand in North America with the debut of Acura in 1986. Aside from their core
automobile and motorcycle businesses, Honda also manufactures garden
equipment, marine engines, personal watercraft and power generators, amongst
others. Since 1986, Honda has been involved with artificial intelligence/robotics
research and released theirASIMO robot in 2000. They have also ventured into
aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda
HA-420 HondaJet

Honda is the 6th largest automobile manufacturer in the world as well as the largest
engine-maker in the world, producing more than 14 million internal combustion
engines each year. As of August 2008, Honda surpassed Chrysler as the 4th largest
automobile manufacturer in the United States. Currently, Honda is the second largest
manufacturer in Japan behind Toyota and ahead of Nissan.

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Honda Civic
Features:
Variants Honda Civic 1.8S MT, Honda Civic 1.8S AT, Honda Civic 1.8V
MT, Honda Civic 1.8V AT,
Honda Civic Hybird CVT,

Engine i-VTEC 1799 (cc) 4 (cylinder ), Fuel Type Petrol,
Transmission Automatic 5 (Gear),
Max. speed 198 (kmph)
Fuel economy Mileage Highway 13.5 (km/liter), City 8.4 (km/liter ), Overall
10.1 (km/liter),

Fuel tank capacity 50 (liter)
Seating capacity 5 person,
Brake Front Brakes Ventilated Discs , Rear Brakes Discs,
Tyres 195/65 R15
Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper,
Front Fog Lights
Colors available Alabaster Silver, Bluish Silver, Habanero Red, Galaxy Grey,
Tafeta White, Nighthawk Black,

Showroom Prices 14,04,148 to 14,84,047

Honda CR V

Features:
Variants Honda CR V 2007 2.4 MT, Honda CR V 2007 2.4 AT
Engine i-VTEC, 2354 (cc), 4 (cylinder ), Fuel Type Petrol,
Transmission Automatic 5 (Gear),
Fuel economy Mileage Highway 9.8 (km/liter), City 7.3 (km/liter ), Overall
7.7 (km/liter),

Brake Front Brakes Ventilated Discs , Rear Brakes Discs,
Tyres 225/65 R 17 102 T
Front Fog Lights
Colors available Premium White Pearl, Nighthawk Black Pearl, Green Tea
Metallic, New Red Pearl, Whistler Silver

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Honda Jazz-1.2 i-VTEC

Features:
Variants Honda Jazz-1.2 i-VTEC,
Engine SOHC i-VTEC , 1198 (cc), 4 (cylinder ), Fuel Type Petrol,
Transmission Manual 5 (Gear),
Fuel economy
Brake Front Brakes Discs, Rear Brakes Drums,
Tyres 225/65 R 17 102 T
Front Fog Lights
Colors available Premium White Pearl, Nighthawk Black Pearl, Green Tea
Metallic, New Red Pearl, Whistler Silver

Honda City ZX

Features:
Variants Honda City ZX EXi, Honda City ZX GXi, Honda City ZX CVT,
Honda City ZX VTEC, Honda City ZX VTEC Plus,
Engine VTEC, 1497 (cc), 4 (cylinder ), Fuel Type Petrol,
Fuel economy Mileage Highway 16.6 (km/liter), City 11 (km/liter ), Overall
12.1 (km/liter),
Brake Front Ventilated Disc, Rear Brakes Disc,
Tyres 175 / 65 R14
Front Fog Lights
Colors available Tafeta White, Nighthawk Black, New Warm Silver, Royal Ruby
Red,


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Tata Motors
Tata Motors Limited

Type Public BSE: 500570 (NYSE: TTM)

Founded 1945

Founder(s) JRD Tata

Headquarters Mumbai, India

Area served Worldwide

Key people Ratan Tata, Chairman

Industry Automobile, Truck manufacturer,

Products Automobiles and Engines

Parent Tata Group

Revenue ▲US$8.8 billion (2008)

Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive
Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest
passenger automobile and commercial vehicle manufacturing company and a midsized player on
the world market with 0.81% market share in 2007 according to OICA data. Part of the Tata
Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it
as the world's 19th largest automaker[1], based on figures for 2007.[2] as well as the second largest
automaker of commercial vehicles. Tata Motors is also the manufacturer of the inconic Tata
Nano, noted for its Rs 100,000 or approximately $2500 price-tag

Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48
crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and
among the top three in passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments. Tata Motors’ presence indeed cuts across the length and breadth of
India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. he
company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).

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Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat
Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat
powertrains. The company is establishing a new plant at Sanand (Gujarat). The company’s
dealership, sales, services and spare parts network comprises over 3500 touch points; Tata
Motors also distributes and markets Fiat branded cars in India.

Marwar Motors Pvt Ltd

Bikaner

Tata Indigo
Features:
Variants Tata Indigo GV- BS III, GVE- BS III, V - BS III, GVS- BS III,
VE - BS III, GLS - BS III, VS - BS III, GLX - BS III,
LS - BS III, LS DiCOR - BS III, LX - BS III, LX DiCOR - BS III,
Engine Water-cooled MPFI Petrol Engine , 1405 (cc), / Turbo-charged
Indirect Injection Engine with Inter , 1396 CC, 4 (cylinder ), Fuel
Type Petrol &Diesel
Fuel economy Highway 13.8 (km/liter), ), City 8.6 (km/liter ) Overall
9.6 (km/liter) Highway 16.7 (km/liter), City 11.5 (km/liter )
Overall 12.5 (km/liter)
Brake Disc Brake, Drum Brake /231mm Ventilated Disc , 200mm Drum
Brake ,
Tyres 175/65 R14 ,,
Safty Seat belt, Side Impact Beams, cup holder
Colors available Mint White, Carbon Black, Mica Grey, Arctic Silver, Aquatic
Blue, Sparkling Gold,

25

Tata Indigo CS
Features:
Variants Tata Indigo CS GLE, CS GLS, CS LE, CS LS, CS LS DiCOR,
Engine MPFI Petrol engine with 32 bit microprocessor , 1193 (cc),/ Direct
Injection Common Rail, 16-valve DOHC , 1396 (cc), 4 (cylinder ),
Fuel Type Petrol &Diesel
Max. speed
Fuel economy
Brake Ventilated Disc, Drums ,
Tyres 165 x 65 R 14 / 175 x 65 R 14
Colors available Scarlet Red , Mint White, Carbon Black, Mica Grey, Arctic Silver,
Cosmic Blue, Sparkling Gold,

Tata Indica V2
Features:
Variants Tata Indica V2 DLE-BS III, V2 DLS-BS III, V2 Turbo DLG, V2
Turbo DLX,
Engine 475 IDI with Microprocessor based Engine Managemen ,
1405 (cc), 4 (cylinder ), Fuel Type Diesel
Fuel economy Highway 17.4 (km/liter), , City 12.7 (km/liter ) Overall
13.6 (km/liter)
Tyres 165/65R13
Safty Front Fog Lights , Seat belt, Side Impact Beams, cup holder

26

Tata Indica V2 Xeta
Features:
Variants Tata Indica V2 Xeta GL - BS III, GLE - BS III, GLS - BS III, GLG
- BS III, GLX - BS III,
Engine 475 SI Multi Point Fuel injection System with 32-b, 1396 (cc)
4 (cylinder ), Fuel Type Petrol
Fuel economy Highway 15.3 (km/liter), , City 11.1(km/liter ) Overall 11.9
(km/liter)
Brake 231mm Ventilated Discs , 180mm Drums ,
Tyres 165/65R13
Safty Seat belt, Side Impact Beams, cup holder, Rear Wash Wiper, Front
Fog Lights

Tata Indica Vista
Features:
Variants Tata Indica Vista Aqua 1.4 TDI, Aqua 1.3 Quadrajet, Aura 1.3
Quadrajet, Terra 1.2 Safire, Aqua 1.2 Safire, Terra 1.4 TDI, Aura 1.2
Safire,
Engine New 1.2L, MPFI, Safire Petrol engine , 1172 (cc)/ 475 IDI Turbo ,
1405 (cc), 4 (cylinder ) , Fuel Type Petrol &Diesel,
Max. speed
Fuel economy
Brake Ventilated Discs , Drums ,
Tyres 175 / 65 R14
Fog Lights
Colors available Nobel Blue, Marine Silver, Cavern Grey, Arctic Silver, Infinity
Black, Solar Orange, Gala Red,

27

Tata Safari
Features:
Variants Tata Safari 4x2 LX TCIC, 4x2 LX DiCOR 2.2 VTT, 4x2 EXi - BS
III, 4x2 EX DiCOR 2.2 VTT, 4x4 EXi - BS III, 4x4 EX DiCOR 2.2
VTT, 4x2 VX DiCOR 2.2 VTT, 4x4 VX DiCOR 2.2 VTT,
Engine 486 PL Petrol , 2092 (cc), /2.2 L 16-Valve DOHC VTT DiCOR ,
2179 (cc), 4 (cylinder )Fuel Type Petrol & Diesel
Fuel economy Highway 14.4(km/liter), , City 10.7(km/liter ) Overall 11.9
(km/liter)
Brake Ventilated disc brake , Drum brake
Tyres 235/70 R 16
Fog Lights
Colors available Walnut Gold, Cycus Grey, Quartz Black, Arctic Silver, Mountain
Green, Mineral Red, Arctic White, Pearl white,

Tata Sumo Victa
Features:
Variants Tata Sumo Victa LX 10-Seater, EX 10-Seater, GX TC 8-Seater,
GX TC 7-Seater Spacio Gold, Spacio SA Gold
Engine 2956 (cc)/ 1948 CC, 4 (cylinder )Fuel Type Diesel
Fuel economy Highway 14.1(km/liter), , City 9.7 (km/liter ) Overall
10.6 (km/liter)
Seating capacity 7/8/10 person,
Brake Disc brake , Drum brake
Tyres 235/70 R 16
Fog Lights
Colors available Quartz Black, Arctic Silver, Mineral Red, Arctic White, Sunset
Orange, Marine Blue,

28

Tata Sumo Grande

Features:
Variants Tata Sumo Grande LX, EX, GX,
Engine 2.2 L Dicor , 2196 (cc), 4 (cylinder )Fuel Type Diesel
Fuel economy
Tyres 235/70 R 16
Fog Lights

After Sales Services

Free services 4
Extended warranty 2year/75,000 km.
Engine warranty 2year/75,000 km.
Tyre warranty 1year if manufacturing default
Battery warranty 1 year
Service card availability Yes 10 cards

Customer Services

Discount 12,000 to 25,000
Exchange schemes No
Hospitality Average
Test drive Yes
CRM Yes
Executive’s Knowledge Good
Promotional Schemes Advertisement , Road Show, Discount,
Financing Authority SBI, SBBj, HDFC,M&M,PNB,
ICICI & all National Bank

29

Mudhegel Motors
Nagaur

Tata Indigo
Features:
Variants Tata Indigo GV- BS III, GVE- BS III, V - BS III, GVS- BS III,
VE - BS III, GLS - BS III, VS - BS III, GLX - BS III,
LS - BS III, LS DiCOR - BS III, LX - BS III, LX DiCOR - BS III,
Engine Water-cooled MPFI Petrol Engine , 1405 (cc), / Turbo-charged
Indirect Injection Engine with Inter , 1396 CC, 4 (cylinder ), Fuel
Type Petrol &Diesel
Fuel economy Highway 13.8 (km/liter), ), City 8.6 (km/liter ) Overall
9.6 (km/liter) Highway 16.7 (km/liter), City 11.5 (km/liter ) Overall
12.5 (km/liter)
Brake Disc Brake, Drum Brake /231mm Ventilated Disc , 200mm Drum
Brake ,
Tyres 175/65 R14 ,,
Colors available Mint White, Carbon Black, Mica Grey, Arctic Silver, Aquatic Blue,
Sparkling Gold,

30

Tata Indica Vista
Features:
Variants Tata Indica Vista Aqua 1.4 TDI, Aqua 1.3 Quadrajet, Aura 1.3
Quadrajet, Terra 1.2 Safire, Aqua 1.2 Safire, Terra 1.4 TDI, Aura 1.2
Safire,
Engine New 1.2L, MPFI, Safire Petrol engine , 1172 (cc)/ 475 IDI Turbo ,
1405 (cc), 4 (cylinder ) , Fuel Type Petrol &Diesel,
Max. speed
Fuel economy
Brake Ventilated Discs , Drums ,
Tyres 175 / 65 R14
Fog Lights
Colors available Nobel Blue, Marine Silver, Cavern Grey, Arctic Silver, Infinity
Black, Solar Orange, Gala Red,

Tata Indica V2
Features:
Variants Tata Indica V2 DLE-BS III, V2 DLS-BS III, V2 Turbo DLG, V2
Turbo DLX,
Engine 475 IDI with Microprocessor based Engine Managemen , 1405 (cc),
4 (cylinder ), Fuel Type Diesel
Fuel economy Highway 17.4 (km/liter), , City 12.7 (km/liter ) Overall
13.6 (km/liter)
Tyres 165/65R13
Safty Front Fog Lights , Seat belt, Side Impact Beams, cup holder

31

Tata Sumo Victa
Features:
Variants Tata Sumo Victa LX 10-Seater, EX 10-Seater, GX TC 8-Seater, GX
TC 7-Seater Spacio Gold, Spacio SA Gold
Engine 2956 (cc)/ 1948 CC, 4 (cylinder )Fuel Type Diesel
Fuel economy Highway 14.1(km/liter), , City 9.7 (km/liter ) Overall 10.6 (km/liter)
Tyres 235/70 R 16
Fog Lights

Tata Safari
Features:
Variants Tata Safari 4x2 LX TCIC, 4x2 LX DiCOR 2.2 VTT, 4x2 EXi - BS
III, 4x2 EX DiCOR 2.2 VTT, 4x4 EXi - BS III, 4x4 EX DiCOR
2.2 VTT, 4x2 VX DiCOR 2.2 VTT, 4x4 VX DiCOR 2.2 VTT,
Engine 486 PL Petrol , 2092 (cc), /2.2 L 16-Valve DOHC VTT DiCOR ,
2179 (cc), 4 (cylinder )Fuel Type Petrol & Diesel
Fuel economy Highway 14.4(km/liter), , City 10.7(km/liter ) Overall 11.9
(km/liter)
Brake Ventilated disc brake , Drum brake
Tyres 235/70 R 16
Fog Lights
Colors available Walnut Gold, Cycus Grey, Quartz Black, Arctic Silver, Mountain
Green, Mineral Red, Arctic White, Pearl white,

32


Free services 4 & 1 paid & 1 gate free for 7 time

Customer Services

Exchange schemes No
Hospitality Average
Test drive No
CRM No
ICICI etc.

33

Maruti Suzuki
Maruti Suzuki India Ltd.

Type Public (BSE MARUTI, NSE MARUTI)

Founded 1981
Headquarters Gurgaon, Haryana, India

Key people Mr. Shinzo Nakanishi, Managing Director and CEO

Industry Automotive

Products Cars

Revenue ▲US$3.5 billion (2009)

Employees 6,903
Parent Suzuki

Maruti Suzuki India Limited is a publicly liste automaker in India. It is a leading four-wheeler
automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority
stake in the company. It was the first company in India to mass-produce and sell more than a
million cars. It is largely credited for having brought in an automobile revolution to India.
Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car
segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of
the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian
government held an initial public offering of 25% of the company in June 2003. As of May 10,
2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of
India no longer has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production
commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was

34

the only modern car available in India, its' only competitors- the Hindustan Ambassador and
Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has
produced over 5 Million vehicles. Marutis are sold in India and various several other countries,
depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog)
are sold by Suzuki and manufactured in Pakistan and other South Asian countries.

Audi Motors Ltd.
Bikaner

Maruti 800

Features:
Variants Maruti 800 Standard Petrol, A/C Petrol, Duo Std LPG, Duo AC LPG
Engine Water co , 796 (cc) 3 (cylinder ) Fuel Type Petrol / LPG
Fuel economy Highway18.7 (km/liter), City13.1 (km/liter ) Overall14.2 (km/liter)
Seating capacity 4 person
Brake Discs , Drums
Tyres 145 / 70 R-12
Safty Seat belt
Colors available Blue, Red, Silver, White , Black

Maruti Omni

Features:
Variants Maruti Omni Cargo LPG, Cargo, Maruti Omni 5 Seater & 8Seater ,
LPG
Engine 4 stroke , 796 (cc) 3 (cylinder ) Fuel Type Petrol / LPG
Seating capacity 8 person,5 person,
Brake Discs , Drums
Tyres 145R 12 LT 6PR (Radi l)
Safty Seat belt
Colors available Blue, Red, Silver, White , Black

35

Maruti Alto

Features:
Variants Maruti Alto Std, LX, LXi,
Engine FC Engin 796 (cc) 3 (cylinder ) 3 (cylinder )Fuel Type3 (cylinder )
Petrol
Brake Disc brake
Tyres 145 / 80 R12
Safty Seat belt
Colors available Blue, Red, Silver, White , black

Maruti Zen Estilo

Features:
Variants Maruti Zen Estilo LX, LXi, VXi, VXi ABS
Engine 1.1L, 4- 1061 (cc) 4 (cylinder ) Fuel Type Petrol
Brake Ventilated Drums
Tyres 155 / 65 R13
Safty Seat belt, Anti-Braking System, Air-Bags Driver, Cup Holders,
Defogger (Rear)
Colors available Blue,Bright Red, peral Silver, Superior White ,Midnight black

36

Maruti Wagon R

Features:
Variants Maruti Wagon R VXi ABS R AX R LXi R VXi R LX
Engine FC Engin 1061 (cc) 4 (cylinder ) Fuel Type Petrol
Fuel economy Highway17 (km/liter), City11.9 (km/liter ) Overall12.9(km/liter)
Brake Disc Drums
Tyres 155/80 R13
Safty Seat belt, Anti-Braking System, Air-Bags Driver, Cup Holders,
Defogger (Rear)
Colors available Blue, Bright Red, peral Silver, Superior White

Maruti Versa

Features:
Variants Maruti Versa DX, Std, DX2,
Engine 1.3L MPF 1298 (cc)4 (cylinder ) Engine Block Material Alloy Fuel
Type Petrol
Brake 198mm vent 220mm drum
Tyres 155/80 R 13 LT
Safty Seat belt for all seats, Side Impact Beams
Colors available Metallic Icy Blue, Metallic Silky Silver, Superior White metallic
Pearl Silver, Matallic Midnight Black

37

Maruti Swift

Features:
Variants Maruti Swift LXi VXi , VXi ABS, LDi , VDi, ZXi, VDi ABS
Engine 1.3L MPF 1298 (cc)4 (cylinder ) Engine Block Material Alloy Fuel
Type Petrol & Diesel
Fuel economy Highway15.8 (km/liter), City11.5 (km/liter ) Overall12.6 (km/liter)/
Highway18.2(km/liter), City13.8 (km/liter ) Overall15.4 (km/liter)
Brake 198mm vent 220mm drum
Tyres 155/80 R 13 LT & 165/80 R14
Safty Seat belt for all seats, Side Impact Beams
Colors available Metallic Silky Silver, Solid Bright Red, Matallic Midnight Black

Maruti SX4

Features:
Variants Maruti SX4, VXi, ZXi, ZXi (Leather Option)
Engine 1.6L 16V , 1586 (cc), 4 (cylinder ), Engine Block Material Alloy
Fuel Type Petrol
Fuel economy Highway14.9 km/liter, City9.7 km/liter Overall11 km/liter
Fuel tank capacity 50 liter
Brake Ventilated , Drums
Tyres 195/65 R15
Safty Seat belt for all seats, Side Impact Beams, Air-Bags Driver,
Air-Bags Passenger
Colors available Silver, Red, Black

38

Maruti Swift Dzire

Features:
Variants Maruti Swift Dzire LXi , VXi, ZXi, LDi, VDi, ZDi
Engine 1.3L SOHC Petrol , 1.3L, Multijet, DDiS, 1298 (cc), 1248 (cc),
4 (cylinder ), Fuel Type Petrol &diesel
Fuel economy Highway14.9 (km/liter), City9.7 (km/liter ) Overall11 (km/liter)
Seating capacity 5person,
Brake Ventilated , Drums
Tyres 165/80 R 14 tubeless, 185/80 R 14 tubeless
Safty Seat belt for all seats, Side Impact Beams Air-Bags Driver Air-Bags
Passenger
Colors available Pearl White, Silky Silver, Supreme Red, Azure Grey, Sovereign
Blue, Midnight Black, Clear Beige,

Maruti A Star

Features:
Variants Maruti A Star LXi, VXi, ZXi
Engine K10B , 998 (cc), 3 (cylinder ) Fuel Type Petrol
Fuel economy Overall 19.6 (km/liter)
Brake Ventilated disc , Drum, leading & trailing
Tyres 155/80R13
Safty Seat belt for all seats, Side Impact Beams, Defogger (Rear)

39

Maruti Ritz

Features:
Variants Maruti Ritz Lxi BS IV, Vxi BS IV, Vxi (ABS) BS IV, Zxi BS IV /
Ldi BS IV, Vdi BS IV, Vdi (ABS) BS IV,
Engine 1197 (cc), 4 (cylinder ), Multijet/DDis/DOHC, 1248 (cc), Fuel Type
Petrol/diesle
Max. speed
Fuel economy
Brake Ventilated disc , Drum,
Tyres 165 /80 R 14 & 165 /80 R 14 ,
Safty Seat belt for all seats, Side Impact Beams, Defogger (Rear)


Free services 3

Customer Services
Exchange schemes Yes 5,000 to 12,500
Hospitality good
Test drive Yes
CRM Yes

40

ICICI, etc.

Hyundai Motor Company
Hyundai Motor Company

Type Public (KRX: 005380, LSE: HYUD)

Founded 1967

Founder(s) Chung Ju-Yung
Headquarters Seoul, South Korea

Key people Chung Mong-Koo, Chairman and CEO

Industry Automobile manufacturer

Products Automobiles

Area served International

Revenue ▲ 45,274.3 billion Won [1] (2008)

Parent Hyundai Kia Automotive Group

The Hyundai Motor Company, a division of the Hyundai Kia Automotive Group, is the
world’s fifth largest automaker in terms of units sold per year[2] and one of the Big Asian Four
(with Toyota, Honda and Nissan).[3] Headquartered in Seoul, South Korea, Hyundai operates the
world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of
producing 1.6 million units annually. The Hyundai logo, a slanted, stylized 'H', is said to be
symbolic of two people (the company and customer) shaking hands. Hyundai means "modernity"
in Korean.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai
Motor Company was later established in 1967. The company’s first model, the Cortina, was
released in cooperation with Ford Motor Company in 1968. In 1975, the Pony, the first Korean

41

car, was released, with styling by Giorgio Giugiaro of ItalDesign and powertrain technology
provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and
soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first
proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for
technological independence.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best
Product #10" by Fortune magazine, largely because of its affordability. The company began to
produce models with its own technology in 1988, beginning with the midsize Sonata.

In 1996, Hyundai Motors India Limited was established with a production plant in
Irrungattukatoi near Chennai, India.

Bharat Hyundai Motors Ltd.
Hyundai Getz Prime

Features:
Variants Hyundai Getz Prime 1.1 GLE, 1.1 GVS, 1.3 GLS, 1.3 GLX, 1.5
GVS CRDi
Engine 1.1L 4-C , 1.3L 4-C, 1.5L 4-C 1086 (cc) , 1341 CC , 1493
CC ,4 (cylinder )
Fuel Type Petrol/ Diesel
Transmission Manual 5 (Gear), Stick gear
Max. speed 166 km/ph
Fuel economy Highway 15.3 (km/liter), City 10.7 (km/liter ), Overall 11.6
(km/liter)
Brake 241mm Ventilated Discs , 180mm Drums
Tyres Steel , 175/70 R13
Safety Anti-Braking System, Cup Holders, Folding Rear-Seat, Central
Locking, Child Safety Locks
Colors available Real Earth, Nobel White, Midnight Grey, Dynesty Red, Bright
Silver, Ebony Black, Pa, Deep Pearl Blue, Blue Onyx, Sky Blue,
Space Silver

42

Hyundai Santro

Features:
Variants Hyundai Santro Xing XK eRLX - Euro III AC&Non-AC, GL,
XL eRLX - Euro III, GLS, XO eRLX - Euro III, XL AT eRLX -
Euro III
Engine 1086 (cc) 4 (cylinder ) Fuel Type Petrol
Fuel economy Highway 16.8 (km/liter), City 11.8 (km/liter ), Overall
12.7 (km/liter)
Brake Ventilated Discs , Self Adjusting Drums (Vacuum Assisted)
Tyres Pressed St , 155/70 R 13
Safty Anti-Braking System, Cup Holders, Folding Rear-Seat, Central
Locking, Child Safety Locks
Colors available Real Earth, Husky Blue, Nobel White, Charming Grey, Aqua Tint,
Passion Red, Bright Silver, Ebony Black

Hyundai i10

Features:
Variants Hyundai i10 D-Lite, Era, Magna, Magna(o),
Magna (O) with Sunroof
Engine iRDE 1.1 ,1086 (cc) 4 (cylinder ) Fuel Type Petrol
Fuel economy Highway 16.8 (km/liter), City 11.8 (km/liter ), Overall
12.7 (km/liter)
Brake Discs , Drums
Tyres Steel , 155/80 R 13
Locking, Child Safety Locks, Power Windows, Air-Bags Driver,

43

Air-Bags Passenger, Rear Wash Wiper, Tubeless Tyres
Colors available Stone Black, white, Oyster Grey, Champagne Gold,
Alpine Blue, Blushing Red, Sleek Silver, Deep Ocean Blue, Electric
Red,

Hyundai Accent

Features:
Variants Hyundai Accent GLE
Engine Hyundai 1495 (cc)4 (cylinder ) Fuel Type Petrol
Fuel economy Highway 13.5 (km/liter), City 8.4 (km/liter ), Overall 9.4 (km/liter)
Brake Ventilated Discs , Drums
Tyres Pressed St , 175 / 70 R13
Locking, Child Safety Locks, Power Windows, Front Fog Lights
Colors available
Showroom Prices 5,58,047

Hyundai Verna

Features:
Variants Hyundai Verna i, Xi, Xxi, XXi ABS, VGT CRDi, VGT CRDi ABS,
VGT CRDi SX, VGT CRDi SX ABS
Engine VTVT – V, 1599 (cc), CRDi wit , 1493 (cc), 4 (cylinder ),
Aluminiu , Fuel Type Petrol/ Diesel ,
Fuel economy Highway 15.1 km/liter, City 9.7 km/liter , Overall 10.8 km/liter on
Petro & Highway 18.2 km/liter, City 12.9 km/liter , Overall 13.8
km/liter
on Diesel
Brake Ventilated Discs , Drums
Tyres Alloy , 185 / 65 R14
Safty Central Locking, Front Fog Lights, Defogger (Rear)
Colors available Crystal White, Stone Black, Sleek Silver, Blushing Red, Deep Ocean
Blue, Champagne Gold

44


Hyundai i20

Features:
Variants Hyundai i20 Asta, Asta CRDi, Magna, Magna CRDi,
Engine 5 Cyl, 16 Valve, Kappa 1197 (cc) 5 (cylinder ), ) Fuel Type Petrol /
CRDi, 4 Cylinder , 396 (cc), 4 (cylinder ), Fuel Type Diesel
Max. speed
Fuel economy
Brake Discs , Drums
Tyres Steel , 155/80 R 13
Locking, Child Safety Locks, Rear Wash Wiper,
Colors available Black Diamond, Sparker Blue, Dark Grey Metallic,
Berry Red, Silky Beige ,Sleek Silver, Crystal White


Free services 3
Service card availability No

Customer Services
Hospitality Average
Test drive Yes
CRM Yes

45

Financing Authority SBI, SBBj ,HDFC etc.

Mahindra & Mahindra
Mahindra & Mahindra Limited

Type Public Company

Founded 1945
Headquarters Bombay Area, India

Key people Keshub Mahindra (Chairman)

Anand G.Mahindra (Vice-Chairman & Managing Director)

Industry Automotive

Products army vehicles to a major automobile and tractor

Revenue ▲US$ 6.7 billion (2008)

Employees 65000+

Mahindra & Mahindra Limited is part of the US $6.7 billion Mahindra Group, an automotive,
farm equipment, financial services, trade and logistics, automotive components, after-market, IT
and infrastructure conglomerate. The company was set up in 1945 as Mahindra & Mohammed.
Later, after the partition of India, Ghulam Muhammad returned to Pakistan and became that
nation's first finance minister. Hence, the name was changed from Mahindra & Mohammed to
Mahindra & Mahindra in 1948.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M)
was first known for assembly under licence of the iconic Willys Jeep in India. The company later

46

branched out into manufacture of light commercial vehicles (LCVs) and agricultural tractors,
rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major
with a growing global market. At present, M&M is the leader in the utility vehicle (UV) segment
in India with its flagship UV, the Scorpio (known as the Mahindra Goa in Italy).

M&M is India's largest SUV maker.

Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and
tractor manufacturer. It has acquired plants in China and the United Kingdom, and has three
assembly plants in the USA. M&M has partnerships with international companies like Renault
SA, France and International Truck and Engine Corporation, USA.

M&M has a global presence and its products are exported to several countries..Its global
subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.

Bikaner Motors (P.) Ltd.
Bikaner

MAHINDRA RENAULT LOGAN

Features:
Variants GL 1.4 Petrol 1390 CC, DLE 1.5 dci Diesel 1461 CC , GLS 1.6
Petrol 1598 CC,
Engine Inline-4 cyl, 1461 cc,04 Cylinders ,1390 cc
Fuel economy
Brake disc brake , Drum brake
Tyres 185/70 R14
Fog Lights
Colors available Sahara Beige , Toreador Red Fiery Black Mist Silver Diamond
White Turf Green
Showroom Prices

47

Mahindra Bolero
Features:
Variants Mahindra Bolero SLX 4WD, Mahindra Bolero DI, Mahindra
Bolero Plus,

Mahindra Bolero Diz, Mahindra Bolero SLE, Mahindra Bolero
Plus AC, Mahindra Bolero Plus AC PS, Mahindra
Bolero SLX 2WD
Engine 2.5L XD3 ,2498 (cc), 4 (cylinder ), Fuel Type Diesel

Fuel economy Mileage (Highway) 12.4 (km/liter),Mileage
(City)9.1 (km/liter ),Mileage (Overall)10 (km/liter)

Brake Front Brakes Disc , Rear Brakes Drum ,
Tyres 215 / 75 R 15
Front Fog Lights
White Turf Green

48

Mahindra Scorpio

Features:
Variants Mahindra Scorpio W Turbo 2.6 LX, W Getaway, W Turbo 2.6
DX 7-Seater,
W Turbo 2.6 DX 8-Seater, W Turbo 2.6 SLX 8-Seater, 2.6
SLe, 2.2 VLS m-Hawk,
Engine SZ CRDe, 2609 (cc), 4 (cylinder , Fuel Type Diesel
Fuel economy Mileage Highway 13.9 (km/liter), City 9.4 (km/liter ) Overall
10.4 (km/liter)

Brake Ventilated Discs (Front), Drums (Rear)
Tyres 235/70 R 16
Front Fog Lights
White Turf Green

Mahindra Xylo

Features:
Variants Mahindra Xylo E2, Mahindra Xylo E4, Mahindra Xylo E6,
Mahindra Xylo E8,
Engine mEagle engine - developed on the NEF CRDe platform ,
2498 (cc), Fuel Type Diesel

Max. speed
Fuel economy
Brake Discs , Drums
Tyres 215/75 R15

49

Front Fog Lights
Colors available Lucky Lilac, Toreador Red, Gold Shimmer, Fiery Black, Mint
Green, Java Brown, Mist Silver,
Rocky Beige, Black & Silver,
Free services 3

Customer Services

Hospitality Average
Test drive Yes
CRM Yes
Financing Authority SBI, SBBJ ,HDFC etc.

50

NAGAUR AUTOMOBILES PVT.LTD
NAGAUR

Mahindra Bolero
Features:
Variants Mahindra Bolero SLX 4WD, Mahindra Bolero DI, Mahindra
Bolero Plus, Mahindra Bolero Diz, Mahindra Bolero SLE,
Mahindra Bolero Plus AC, Mahindra Bolero Plus AC PS,
Mahindra Bolero SLX 2WD
Engine 2.5L XD3 ,2498 (cc), 4 (cylinder ), Fuel Type Diesel

Fuel economy Mileage (Highway) 12.4 (km/liter),Mileage (City)9.1 (km/liter ),
Mileage (Overall)10 (km/liter)

Brake Front Brakes Disc , Rear Brakes Drum ,
Tyres 215 / 75 R 15
Front Fog Lights
White Turf Green

51

Mahindra Scorpio
Features:
Variants Mahindra Scorpio W Turbo 2.6 LX, W Getaway, W Turbo 2.6
DX 7-Seater,
W Turbo 2.6 DX 8-Seater, W Turbo 2.6 SLX 8-Seater, 2.6
SLe, 2.2 VLS m-Hawk,
Engine SZ CRDe, 2609 (cc), 4 (cylinder , Fuel Type Diesel
Fuel economy Mileage Highway 13.9 (km/liter), City 9.4 (km/liter ) Overall
10.4 (km/liter)

Brake Ventilated Discs (Front), Drums (Rear)
Tyres 235/70 R 16
Front Fog Lights
White Turf Green

Mahindra Xylo
Features:
Variants Mahindra Xylo E2, Mahindra Xylo E4, Mahindra Xylo E6,
Mahindra Xylo E8,
Engine mEagle engine - developed on the NEF CRDe platform ,
2498 (cc), Fuel Type Diesel

Max. speed
Fuel economy
Brake Discs , Drums
Tyres 215/75 R15

52

Front Fog Lights
Colors available Lucky Lilac, Toreador Red, Gold Shimmer, Fiery Black, Mint
Green, Java Brown, Mist Silver,
Rocky Beige, Black & Silver,

Free services 3

Customer Services

Hospitality Average
Test drive Yes
CRM Yes
Executive’s Knowledge Average
Financing Authority SBI, SBBJ ,HDFC etc.

53

RESEARCH METHODOLOGY

Research problem is-Identify and analyze the factors leading the customer preference towards
sedan car in c plus segment in city of Bikaner & Nagaur .

Objective of the study:

To assess each Brand on basis of certain variables.

To know the perception of customer about various cars (sedan).

To know which is the most preferred car (sedan).

Significance of the study:

It gave a chance to use the conceptual knowledge in actual environment and prepares
the researcher to use the knowledge for better in his future endeavors.

It helped in the assessing the factors, which influenced the buying customer and
defining the customer itself in terms of customer satisfaction level.

It study is essential for the researcher in partial fulfillment of MBA curriculum.
The study gave the researcher the experience to conduct survey.

Scope of the study:

The study was confined to the CAR(Sedan) in Bikaner & Nagaur city only.

Research Methodology:
The research design is the arrangement of conditions and analysis of data in a manner
that aims to combine relevance to the research purpose with economy in procedure.
Once the project title was finalized the researcher identified various information needs
and their respective sources.

(a) Type of research: Research is Descriptive in nature.
(b) Universe: Problem who own car or planning to purchase a car.

55

(c) Sampling Technique: Convenience Sampling.
(d) Sample size: 200 Respondents.
(e) Data type: Primary Data (Nominal).
(f) Instrument of Data collection: Questionnaire.

th
CHAPTER 4

56

DATA TABULATION, ANALYSIS AND FINDING

By the responses of different respondents, now we have to tabulate all the required
information which is helpful for our research study. By this table we will conclude the
findings.

Table 1

Age Group

Total respondents 21-25 26-30 31-40 More than 40
200 57 68 56 19
percentage 28.5% 34% 28% 9.5%

Age of respondent in between 21-25 are 57 (28.5%)
Age of respondent in between 26-30 are 68 (34%)
Age of respondent in between 31-40 are 56 (28%)
Age of respondent more than 40 are 19 (9.5%)

57

Table 2

Gender

Total respondents Male Female
200 158 42
percentage 79% 21%

79% are Male Respondent.
21% are Female Respondent

58

Table 3

ANNUALLY INCOME.

Total respondents Below 3,60,000 3,60,000-5,00,000 5,00,00010,00,000 <10,00,000& above
200 20 76 87 17
percentage 10% 38% 43.5% 8.5%

Annual Income of respondents below 3,60,000 are 20(10%)
Annual Income of respondents between 3,60,000 – 5,00,000 are 76(38%)
Annual Income of respondents between 5,00,000 – 10,00,000 are 87(43.5%)
Annual Income of respondents above10,00,000 are 17(8.5%)

59

Table 4

Occupation

Total respondents Business Govt.job Private job Othere
200 69 34 78 19
Percentage 34.5% 17% 39% 9.5%

Respondent doing business are 69 i.e. 34.5%
Respondent doing Govt. job are 34 i.e. 17%
Respondent doing Private job are 78 i.e. 39%
Respondent doing other are 19 i.e. 9.5%

60

Table 5

Do you own car?

Total respondents Yes No
200 127 73
Percentage 63.5% 36.5%

Out of 200 there are127 respondents who own car.
Which is 63.5% of total respondents and 36.5% says that no car.

61

Table 6

You are planning to purchase a car?

Total respondents Yes No
73 34 39
Percentage 46.5% 53.5%

34 Respondent are planning for purchase a car i.e. 46.5%

62

Table 7

If yes then of which type of car?

Total respondents Sedan SUV Hatchback Other
161 72 23 37 29
Percentage 44.7% 14.2% 22.9% 18.2%

Out of 161 respondents 44.7% (72) have or planning to purchase sedan car.
Out of 161 respondents 14.2% (23) have or planning to purchase SUV.
Out of 161 respondents 22.9% (37) have or planning to purchase Hatchback.
Out of 161 respondents 18.2% (29) have or planning to purchase other Vehicles.

63

Table 8

If Sedan car then why?

Total Premium car Safety and Ride quality Attractive Prestige
respondents comfort looks
72 8 18 6 16 24
Percentage 11.2% 25% 8.33% 22.2% 33.33%

33.33% says that sedan car is symbol of Prestige.
25% says that sedan car is symbol of Safety and comfort.
22.2% says that sedan car is symbol of Attractive looks.
11.2% says that sedan car is symbol of Premium car.
8.33% says that sedan car is symbol of Ride quality.

64

Table 9

Rating of factors which influence customer to by sedan car?

Price

Variables Most Very Average Less Least
influential influential influential influential influential
Price 12 18 26 9 7
percentage 16.6% 25% 36.1% 12.5% 9.8%

36.1% respondent says that prices of sedan car average influence them.
25% respondent says that prices of sedan car very influence them.
16.6% respondent says that prices of sedan car most influence them.
12.5% respondent says that prices of sedan car less influence them.
9.8% respondent says that prices of sedan car least influence them.

65

Interiors

Interiors 18 21 26 6 1
percentage 25% 29.1% 36.1% 8.3% 1.3%

36.1% respondent says that Interiors of sedan car average influence them.
29.1% respondent says that Interiors of sedan car very influence them.
25% respondent says that Interiors of sedan car most influence them.
8.3% respondent says that Interiors of sedan car less influence them.
1.3% respondent says that Interiors of sedan car least influence them.

66

Looks

Looks 23 18 13 11 7
percentage 31.9% 25% 18% 15.2% 9.7%

31.9% respondent says that Looks of sedan car most influence them.
25.0% respondent says that Looks of sedan car very influence them.
18.0% respondent says that Looks of sedan car average influence them
15.3% respondent says that Looks of sedan car less influence them.
09.8% respondent says that Looks of sedan car least influence them.

67

Safety features

Safety 22 23 24 3 0
features
percentage 30.5% 32% 33.3% 4.2% 0%

33.3% respondent says that Safety features of sedan car average influence them.
32.0% respondent says that Safety features of sedan car very influence them.
30.5% respondent says that Safety features of sedan car most influence them.
04.1% respondent says that Safety features of sedan car less influence them.
00.0% respondent says that Safety features of sedan car least influence them.

68

Brand credibility

Brand 13 23 18 11 7
credibility
percentage 18% 32% 25% 15.2% 9.8%

32.0% respondent says that Brand credibility of sedan car very influence them.
25.0% respondent says that Brand credibility of sedan car average influence them.
18.0% respondent says that Brand credibility of sedan car most influence them.
15.2% respondent says that Brand credibility of sedan car less influence them.
09.8% respondent says that Brand credibility of sedan car least influence them.

69

Numbers of variants

Numbers of 19 26 27 0 0
variants
percentage 26.4% 36.1% 37.5% 0% 0%

37.5% respondent says that Numbers of variants of sedan car average influence them.
36.1% respondent says that Numbers of variants of sedan car very influence them.
26.4% respondent says that Numbers of variants of sedan car most influence them.
00.0% respondent says that Numbers of variants of sedan car less influence them.
00.0% respondent says that Numbers of variants of sedan car least influence them.

70

Engine options

Engine 11 15 33 9 4
options
percentage 15.2% 21% 45.8% 12.5% 5.5%

45.8% respondent says that Engine options of sedan car average influence them.
21.0% respondent says that Engine options of sedan car very influence them.
15.2% respondent says that Engine options of sedan car most influence them.
12.5% respondent says that Engine options of sedan car less influence them.
05.5% respondent says that Engine options of sedan car least influence them.

71

Power delivery

Power 16 29 25 2 0
delivery
percentage 22.2% 40.3% 34.7% 2.8% 0%

40.3% respondent says that Power delivery of sedan car very influence them.
34.7% respondent says that Power delivery of sedan car average influence them.
22.2% respondent says that Power delivery of sedan car most influence them.
02.8% respondent says that Power delivery of sedan car less influence them.
00.0% respondent says that Power delivery of sedan car least influence them.

72

Mileage

Mileage 23 12 9 21 7
percentage 32% 16.6% 12.5% 29.2% 9.7%

32.0% respondent says that Mileage of sedan car most influence them.
29.2% respondent says that Mileage of sedan car less influence them.
16.6% respondent says that Mileage of sedan car very influence them.
12.5% respondent says that Mileage of sedan car average influence them.
09.7% respondent says that Mileage of sedan car least influence them.

73

Table 10
Ranking of brands according to order of preference against factors indicated.

PRICE

CARS 1 2 3 4 5 TOTAL RANK
Honda 30 6 9 10 17 238 2
Hyundai 12 15 26 14 5 231 3
Tata 14 13 18 17 10 220 4
Maruti 11 33 10 14 4 249 1
Mahindra 5 5 9 17 36 142 5

According to price maruti is given the higest rank by the respondent.
Honda city stood second and Hyundai is on third position.
Ford and Mahindra on fourth and fifth position

INTERIORS

Honda 23 12 8 13 16 219 3
Hyundai 13 20 19 16 4 238 2
Tata 8 18 17 14 15 206 4
Maruti 21 11 19 15 6 242 1
Mahindra 7 11 9 14 31 165 5

According to interiors maruti is given the higest rank by the respondent.
Hyundai second and Honda is on third position.
Tata and Mahindra on fourth and fifth position

LOOKS

Honda 23 17 11 9 12 246 1
Hyundai 15 21 16 13 7 240 2
Tata 11 8 21 16 16 182 4
Maruti 16 17 15 15 9 232 3

74

Mahindra 7 9 9 19 28 165 5

According to looks Honda is given the higest rank by the respondent.
Hyundai s second and Marut is on third position.
Tata and Mahindra on fourth and fifth position

SAFETY FEATURES

Honda 13 19 16 11 13 224 2
Hyundai 7 22 20 12 11 218 3
Tata 10 9 11 29 13 190 4
Maruti 30 16 14 9 3 277 1
Mahindra 12 6 11 11 32 171 5

According to Safety features Maruti is given the highest rank by the respondent.
Honda second and Hyundai is on third position.
Tata and Mahindra on fourth and fifth position.

BRAND CREDIBILITY

Honda 29 4 9 8 22 226 2
Hyundai 4 21 26 15 6 218 3
Tata 10 10 18 29 13 190 4
Maruti 30 16 14 9 3 277 1
Mahindra 12 6 11 11 32 171 5

According to Brand credibility Maruti is given the highest rank by the respondent.
Honda second and Hyundai is on third position.
Tata and Mahindra on fourth and fifth position.

NUMBERS OF VARIANTS

Honda 10 15 10 18 19 195 4
Hyundai 10 14 24 13 11 215 2
Tata 11 18 12 16 15 210 3
Maruti 33 15 12 7 5 280 1
Mahindra 8 10 14 18 22 180 5

According to Numbers of variants Maruti is given the highest rank by the respondent.
hyundai second and Tata is on third position.
Honda and Mahindra on fourth and fifth position.

75

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