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Seeking ROI :  120% Return on My Investment Webcasting Fuels Your 2009 Marketing Strategy
Today’s Panel Brian Denker Director, Marketing/Operations   Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention   Research in Motion (Blackberry)
Welcome & Housekeeping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Economic Downturns Demand  “Systemic” Changes
What’s Getting a Piece of the Pie? ,[object Object]
What’s so hot about Web casting? THE OBVIOUS Individuals instinctively tend to retain information: 10% of what they read  50% of what they see or hear  THE PROVEN  – Web casts equate to immediate access to information in the “Now” 60%  Technical Product Info 70%  Topics of Interest 50%  Education / Learn More   If customers can see, hear, and feel the difference  between  you and your competitors…  then maybe they will start to think differently about you.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],R.O.I.
[object Object],[object Object],It’s not  a  web event meeting… It’s a web experience
The Complete Experience ,[object Object],[object Object],[object Object],[object Object],Creating a deliverable that becomes portable across  a variety of channels
Multipurpose / Multi-channels Product Launches Lead  Generation New Channel for Content Delivery Brand Awareness /  Visibility Training Internal /  External Business Development Opportunity / ROI
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting   Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting   Database  Management   What’s  Next??
Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User  Experience Analytics / Reporting  Database  Management   What’s  Next??
[object Object],Survey Says… Analyzes registration data for business/marketing decision making  21% Imports registrant information to a CRM system  25% Use recorded webcast  as part of ongoing sales/marketing  strategy 27% Posts webcast on company website for future viewing 27%
Portals and Content Management System (CMS)
Survey Says… ,[object Object],Sponsored virtual tradeshows and are planning on continuing the practice. Regularly attended virtual tradeshows and will continue to do so. Experimented with attending/sponsoring virtual tradeshows as alternative to live tradeshows and had a positive experience. Experimented with attending/sponsoring virtual tradeshows and did not have a positive experience. Not attended or sponsored a virtual tradeshow but are interested in doing so in future. Not attended or sponsored a virtual tradeshow and have no plans of doing so in the near future.
Today’s Panel Brian Denker Director, Marketing/Operations   Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention   Research in Motion (Blackberry)
Giveaway BlackBerry Storm And the winner is…
[object Object]

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Webcasting and Marketing ROI

  • 1. Seeking ROI : 120% Return on My Investment Webcasting Fuels Your 2009 Marketing Strategy
  • 2. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
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  • 6. What’s so hot about Web casting? THE OBVIOUS Individuals instinctively tend to retain information: 10% of what they read 50% of what they see or hear THE PROVEN – Web casts equate to immediate access to information in the “Now” 60% Technical Product Info 70% Topics of Interest 50% Education / Learn More If customers can see, hear, and feel the difference between you and your competitors… then maybe they will start to think differently about you.
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  • 10. Multipurpose / Multi-channels Product Launches Lead Generation New Channel for Content Delivery Brand Awareness / Visibility Training Internal / External Business Development Opportunity / ROI
  • 11. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 12. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 13. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 14. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 15. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 16. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 17. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
  • 18. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
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  • 20. Portals and Content Management System (CMS)
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  • 22. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
  • 23. Giveaway BlackBerry Storm And the winner is…
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